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Facebook To Integrate WhatsApp,Messenger and Instagram

The move could let the social networking giant tout higher user engagement to advertisers, thus, ramping up its advertising division at a time when growth has slowed down.

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Some commonly known digital media formats include social networking sites such as Facebook, YouTube

Facebook is currently working towards integrating its chat services — WhatsApp, Messenger, and photo-sharing app Instagram — to let their users to message each other across platforms.

All of the three apps will support end-to-end encryption but Facebook is yet to provide a timeline for when this will happen, The New York Times reported late on Friday.

“Mark Zuckerberg, Facebook’s chief executive, plans to integrate the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger — asserting his control over the company’s sprawling divisions at a time when its business has been battered by scandal,” the Times said.

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Facebook is currently working towards integrating its chat services — WhatsApp, Messenger, and photo-sharing app Instagram. VOA

However, the chat and photo-sharing services would continue to operate as stand-alone apps.

“Their underlying technical infrastructure will be unified, said four people involved in the effort. That will bring together three of the world’s largest messaging networks, which between them have more than 2.6 billion users, allowing people to communicate across the platforms for the first time,” the report added.

Also Read: Google Duo Now Comes Up For Web Clients

The move could let the social networking giant tout higher user engagement to advertisers, thus, ramping up its advertising division at a time when growth has slowed down.

Facebook has the most users of any other social media platform, and by combining its assets this way, the company could more directly compete with Apple’s iMessage and Google’s messaging services, according to The Verge. (IANS)

Next Story

New Web-Series on Instagram Entitled “Firsts” To Introduce Concept of One-Minute Episodes

"Firsts" goes live on January 25

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"Firsts" is the first series to premiere in this format on the photo-sharing platform Instagram. IANS

A new web series titled “Firsts” will introduce the concept of one-minute episodes when it launches on Instagram this weekend.

“Firsts” is the first series to premiere in this format on the photo-sharing platform.

Popular digital actors Rohan Shah and Apoorva Arora will play lead roles in the first season of the show, which takes the audience back to their school days and highlights the magic of an innocent school romance.

 

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A new web series titled “Firsts” will introduce the concept of one-minute episodes when it launches on Instagram this weekend. Pixabay

Every episode captures the significant “firsts” in their relationship — the first time they see each other, their first conversation, their first date and so on.

ALSO READ: Motorola To Launch Foldable Smartphone “Moto Razr” on February 6: Tech Report

The series also features Viraj Ghelani and Urvi Singh.

“Firsts” goes live on January 25. (IANS)