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Facebook users’ data still out in the wild: Report

Cambridge Analytica has been accused of influencing the result of the United Kingdom's 2016 Brexit referendum and of the 2016 American presidential election

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Facebook warned investors that there may be more such data breaches in the future. Pixabay
  • Facebook users’ data is still unsafe
  • Even after Cambridge Analytica’s claim that it has deleted the data
  • The data remains out in the open unsafe

Despite British consultancy firm Cambridge Analytica’s claim that it has deleted data of over 50 million Facebook users, portions of the data is still out in the wild, the media reported.

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Facebook users’ data is still out in the open unsafe. VOA

According to a report in UK’s Channel 4 News, the cache of campaign data from a Cambridge Analytica source details 136,000 individuals in the US state of Colorado, “along with each person’s personality and psychological profile”.

“The data, which dates from 2014, was used by Cambridge Analytica to target specific messages at residents who would be most susceptible to them,” the report said.

Also Read: It’s too late for Facebook to regulate itself: Tim Cook

Cambridge Analytica had earlier claimed that it has erased the data from the public domain. The company received the user data from a Facebook app years ago that purported to be a psychological research tool, however, the firm was not authorised to have that information.

Cambridge Analytica has been accused of influencing the result of the United Kingdom’s 2016 Brexit referendum and of the 2016 American presidential election that brought Donald Trump to the White House.

Facebook invests big in Community Leaders Program. AFP
The leak has also been linked to many political scandals. AFP

In a recent appearance before British Parliament, ex-Cambridge programmer Christopher Wylie shocked delegates by stating that he had no doubt that his former employer had manipulated the Brexit referendum and the 2016 US presidential election and broken the law. IANS

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Facebook Rolls Out an Update to Rank Comments on Public Posts to Make Conversations Meaningful

The users can moderate the comments on their post by hiding, deleting or engaging with comments

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Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted. Pixabay

In a move to make conversations on public posts more meaningful, Facebook has rolled out an update where it will rank comments to promote those that are most relevant to users.

Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted.

“We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends,” Justine Shen, Product Manager at Facebook, said in a statement on Friday.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

The users can moderate the comments on their post by hiding, deleting or engaging with comments. Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

ALSO READ: Facebook Now Expands Ad Breaks to Marathi, Punjabi, Kannada and Telugu

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.

“We want people to see safe and authentic comments. If a comment violates our community standards, we remove it. “We also take into account other signals, like engagement-bait, to address the integrity of information and improve the quality of comments people see,” said Facebook. (IANS)