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Facebook, YouTube dominate social media use in US

A majority of Americans across a wide range of demographic groups now use Facebook

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
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  • Facebook and Youtube are most popular apps in the US
  • The apps are particularly very popular among youngsters
  • Other popular apps are LinkedIn, Snapchat, WhatsApp etc.

When it comes to social media penetration in daily life, a majority of Americans are hooked on Facebook and YouTube but millennials prefer photo-sharing platforms Snapchat and Instagram, a new survey has revealed.

mobile apps that all women should have
Youngsters use a lots of app these days. Wikimedia Commons

According to the Pew Research Centre, 68 percent of all Americans use Facebook and three-quarters of that access the social media platform on a daily basis.

Nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones.

Also Read: Apple takes the op spot in global wearables market

With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

“Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78 percent of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71 percent) visit the platform multiple times per day,” the findings showed.

YouTube is another most popular app in the US. Pixabay
YouTube is another most popular app in the US. Pixabay

Similarly, 71 percent of Americans in this age group now use Instagram and close to half (45 percent) are Twitter users, the survey noted.

“These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014, the Pew Research Centre said.

Also Read: Google launches three new apps for photography

By the same token, a majority of users (59 percent) say it would not be hard to stop using these sites, including 29 percent who say it would not be hard at all to give up social media.

Some 88 percent of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78 percent among those ages 30 to 49, to 64 percent among those ages 50 to 64 and to 37 percent among Americans 65 and older.

Pinterest remains substantially more popular with women — 41 percent — than men (16 percent). LinkedIn remains especially popular among college graduates and those in high-income households.

WhatsApp is one of the most popular apps in Latin America.
WhatsApp is one of the most popular apps in Latin America.

“Some 50 percent of Americans with a college degree use LinkedIn, compared with just 9 percent of those with a high school diploma or less,” the survey said.

The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the US – 49 percent of Hispanics report that they are WhatsApp users, compared with 14 percent of whites and 21 percent of blacks. IANS

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Facebook Introduces New Tools to Protect Elections Globally

In April, Facebook CEO Mark Zuckerberg testified in front of the US Senate, saying they were too slow to spot and respond to Russian interference

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Facebook expands security tools to protect elections globally. Pixabay

In order to further secure candidates and campaign staff vulnerable to hackers and nation-state actors during the elections, Facebook has introduced additional tools to protect political campaigns in the US and around the world.

The social media giant has launched a pilot programme to expand its existing protections for users associated with US political campaigns ahead of the 2018 mid-term elections.

“Candidates for federal or statewide office, as well as staff members and representatives from federal and state political party committees, can add additional security protections to their Pages and accounts,” Nathaniel Gleicher, Head of Cybersecurity Policy at Facebook, wrote in a blog post late on Monday.

“We’ll help officials adopt our strongest account security protections, like two-factor authentication, and monitor for potential hacking threats,” Gleicher added.

Facebook
Facebook App on a smartphone device. (VOA)

Over the past year, the company has invested in new technology and more people to stay ahead of bad actors who are determined to use Facebook to disrupt elections.

“This pilot programme is an addition to our existing security tools and procedures, and we will apply what we learn to other elections in the US and around the world,” said Facebook.

“As we detect abuse, we will continue to share relevant information with law enforcement and other companies so we can maximise our effectiveness,” it added.

According to a report in Download, a working paper released last week revealed a significant drop-off in the engagements 570 fake news sites received on Facebook since the 2016 US presidential elections.

“At its peak, there were 200 million monthly engagements with the sites. As of July 2018, that’s dropped to 70 million,” the report added.

Facebook
Facebook, social media. Pixabay

In April, Facebook CEO Mark Zuckerberg testified in front of the US Senate, saying they were too slow to spot and respond to Russian interference.

“Our sophistication in handling these threats is growing and improving quickly. We now have about 15,000 people working on security and content review. We’ll have more than 20,000 by the end of this year,” he told the lawmakers.

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The Facebook CEO apologised for what happened and took responsibility for everything. He also said that there is an online propaganda “arms race” with Russia and it was important to make sure no one interferes in any more elections, including in India.

“The most important thing I care about right now is making sure no one interferes in the various 2018 elections around the world,” he testified before a 44-Senator panel. (IANS)