Sunday April 22, 2018
Home Lead Story Facebook, You...

Facebook, YouTube dominate social media use in US

A majority of Americans across a wide range of demographic groups now use Facebook

0
//
22
Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
Republish
Reprint
  • Facebook and Youtube are most popular apps in the US
  • The apps are particularly very popular among youngsters
  • Other popular apps are LinkedIn, Snapchat, WhatsApp etc.

When it comes to social media penetration in daily life, a majority of Americans are hooked on Facebook and YouTube but millennials prefer photo-sharing platforms Snapchat and Instagram, a new survey has revealed.

mobile apps that all women should have
Youngsters use a lots of app these days. Wikimedia Commons

According to the Pew Research Centre, 68 percent of all Americans use Facebook and three-quarters of that access the social media platform on a daily basis.

Nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones.

Also Read: Apple takes the op spot in global wearables market

With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

“Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78 percent of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71 percent) visit the platform multiple times per day,” the findings showed.

YouTube is another most popular app in the US. Pixabay
YouTube is another most popular app in the US. Pixabay

Similarly, 71 percent of Americans in this age group now use Instagram and close to half (45 percent) are Twitter users, the survey noted.

“These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014, the Pew Research Centre said.

Also Read: Google launches three new apps for photography

By the same token, a majority of users (59 percent) say it would not be hard to stop using these sites, including 29 percent who say it would not be hard at all to give up social media.

Some 88 percent of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78 percent among those ages 30 to 49, to 64 percent among those ages 50 to 64 and to 37 percent among Americans 65 and older.

Pinterest remains substantially more popular with women — 41 percent — than men (16 percent). LinkedIn remains especially popular among college graduates and those in high-income households.

WhatsApp is one of the most popular apps in Latin America.
WhatsApp is one of the most popular apps in Latin America.

“Some 50 percent of Americans with a college degree use LinkedIn, compared with just 9 percent of those with a high school diploma or less,” the survey said.

The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the US – 49 percent of Hispanics report that they are WhatsApp users, compared with 14 percent of whites and 21 percent of blacks. IANS

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Facebook not yet ready with digital payments on Messenger in India

When launched, the new payments feature is set to give a tough competition to Paytm and other digital payment services like Google Tez

0
//
11
The Facebook's image.
Facebook not ready for online payments. Pixabay

Facebook has no plans as of now to bring digital payment facility to its Messenger application in India, informed sources said on Thursday. “There are currently no tests planned for recharges or peer-to-peer payments on Messenger in India,” the sources told IANS.

Factor Daily had reported that Facebook has begun a beta version of recharge payments for mobile phone and other prepaid services on Messenger. “Mobile recharge option is a Facebook ‘Marketplace’ offering — which is actually going on as a pilot test which is right now available to only Android users in some regions,” the sources added.

The icon of Facebook.
Facebook has many fake profiles. Pixabay

Launched in 2016, Marketplace is a user-to-user exchange platform for buying and selling goods with others within the community. Currently, the peer-to-peer payment service on Messenger is available for its users in the US and the UK.

More than 1.3 billion people around the world are now using Facebook Messenger every month. The growth of Messenger now puts the app at par with Facebook-owned WhatsApp which also has over 1.3 billion monthly active users (MAUs). WhatsApp, however, has rolled out the testing phase of its digital payment feature in India — a first such move globally — which will be officially rolled out to its over 200 million Indian users in the days to come.

Also Read: Facebook introduces new privacy updates for EU users

When launched, the new payments feature is set to give a tough competition to Paytm and other digital payment services like Google Tez. The payments feature would take advantage of UPI (Unified Payments Interface) and include support by a number of banks, including the State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank. IANS