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Facebook, YouTube dominate social media use in US

A majority of Americans across a wide range of demographic groups now use Facebook

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
  • Facebook and Youtube are most popular apps in the US
  • The apps are particularly very popular among youngsters
  • Other popular apps are LinkedIn, Snapchat, WhatsApp etc.

When it comes to social media penetration in daily life, a majority of Americans are hooked on Facebook and YouTube but millennials prefer photo-sharing platforms Snapchat and Instagram, a new survey has revealed.

mobile apps that all women should have
Youngsters use a lots of app these days. Wikimedia Commons

According to the Pew Research Centre, 68 percent of all Americans use Facebook and three-quarters of that access the social media platform on a daily basis.

Nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones.

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With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

“Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78 percent of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71 percent) visit the platform multiple times per day,” the findings showed.

YouTube is another most popular app in the US. Pixabay
YouTube is another most popular app in the US. Pixabay

Similarly, 71 percent of Americans in this age group now use Instagram and close to half (45 percent) are Twitter users, the survey noted.

“These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014, the Pew Research Centre said.

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By the same token, a majority of users (59 percent) say it would not be hard to stop using these sites, including 29 percent who say it would not be hard at all to give up social media.

Some 88 percent of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78 percent among those ages 30 to 49, to 64 percent among those ages 50 to 64 and to 37 percent among Americans 65 and older.

Pinterest remains substantially more popular with women — 41 percent — than men (16 percent). LinkedIn remains especially popular among college graduates and those in high-income households.

WhatsApp is one of the most popular apps in Latin America.
WhatsApp is one of the most popular apps in Latin America.

“Some 50 percent of Americans with a college degree use LinkedIn, compared with just 9 percent of those with a high school diploma or less,” the survey said.

The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the US – 49 percent of Hispanics report that they are WhatsApp users, compared with 14 percent of whites and 21 percent of blacks. IANS

Next Story

Billboard 200 Albums Chart to Include YouTube Streams: Report

Lyor Cohen, Global Head of Music at YouTube, called the changes a "very important moment in making the chart a more accurate representation of what people are listening to", according to the Billboard.com

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youtube, virtual makeup
FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

Billboard has announced video and audio data from Google-owned YouTube, as well as visual plays from several music streaming services, will soon be factored into the Billboard 200 albums chart.

Apart from YouTube, officially licensed video content plays from the likes of Spotify, Apple, Tidal and Vevo will also be included in the album chart’s calculations starting January 3, 2020.

Video streams have counted toward many of Billboard’s song-specific charts since 2013, but have never been incorporated into the albums chart, The Verge had recently reported.

Traditionally, Billboard’s charts have been seen as a barometer of success within the music industry.

youtube
FILE – Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

The inclusion of video data into the Billboard 200 albums chart arrives five years after audio streams were added, marking the chart’s shift from a measure of pure sales to a consumption model, said a report in Billboard.com.

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It is pertinent to note that the addition of video will also impact Billboard’s genre album consumption charts, such as Country, R&B/Hip-Hop, Latin among others.

Lyor Cohen, Global Head of Music at YouTube, called the changes a “very important moment in making the chart a more accurate representation of what people are listening to”, according to the Billboard.com.(IANS)