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Facebook, YouTube dominate social media use in US

A majority of Americans across a wide range of demographic groups now use Facebook

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
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  • Facebook and Youtube are most popular apps in the US
  • The apps are particularly very popular among youngsters
  • Other popular apps are LinkedIn, Snapchat, WhatsApp etc.

When it comes to social media penetration in daily life, a majority of Americans are hooked on Facebook and YouTube but millennials prefer photo-sharing platforms Snapchat and Instagram, a new survey has revealed.

mobile apps that all women should have
Youngsters use a lots of app these days. Wikimedia Commons

According to the Pew Research Centre, 68 percent of all Americans use Facebook and three-quarters of that access the social media platform on a daily basis.

Nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones.

Also Read: Apple takes the op spot in global wearables market

With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

“Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78 percent of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71 percent) visit the platform multiple times per day,” the findings showed.

YouTube is another most popular app in the US. Pixabay
YouTube is another most popular app in the US. Pixabay

Similarly, 71 percent of Americans in this age group now use Instagram and close to half (45 percent) are Twitter users, the survey noted.

“These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014, the Pew Research Centre said.

Also Read: Google launches three new apps for photography

By the same token, a majority of users (59 percent) say it would not be hard to stop using these sites, including 29 percent who say it would not be hard at all to give up social media.

Some 88 percent of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78 percent among those ages 30 to 49, to 64 percent among those ages 50 to 64 and to 37 percent among Americans 65 and older.

Pinterest remains substantially more popular with women — 41 percent — than men (16 percent). LinkedIn remains especially popular among college graduates and those in high-income households.

WhatsApp is one of the most popular apps in Latin America.
WhatsApp is one of the most popular apps in Latin America.

“Some 50 percent of Americans with a college degree use LinkedIn, compared with just 9 percent of those with a high school diploma or less,” the survey said.

The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the US – 49 percent of Hispanics report that they are WhatsApp users, compared with 14 percent of whites and 21 percent of blacks. IANS

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Instagram Stories get Facebook-Like Emoji Reactions

Earlier, in June, the Facebook-owned platform silently rolled out a smaller version of the app "Instagram Lite" allowing users to save space on their phone and download it quickly

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Instagram
It also appears that to react -- and to get emoji reactions -- both the user and the uploader must have the updated version of Instagram installed on their devices. Pixabay

Photo-messaging app Instagram is testing a new feature that allows users to react to “Stories” with emojis, just as they can react on Facebook.

The feature being tested in the latest version of the app shows six emojies — clapping hands; laughing with tears; heart-eyes; shocked/surprised; sad; and fire.

It also appears that to react — and to get emoji reactions — both the user and the uploader must have the updated version of Instagram installed on their devices.

When asked about the test, an Instagram spokesperson gave IANS an affirmative answer.

Instagram
Instagram has also rolled out a plethora of new features to the app in recent times. Pixabay

“We are testing a way to make it easier to interact and get closer with your friends on Instagram,” the spokesperson said in an email on Thursday.

Also Read: Instagram Begins Question-Answer Option in ‘Stories’

Earlier, in June, the Facebook-owned platform silently rolled out a smaller version of the app “Instagram Lite” allowing users to save space on their phone and download it quickly.

Instagram has also rolled out a plethora of new features to the app in recent times, including the “emoji slider”, polls, and the newly added “Ask me a question” feature that allows users to answer questions on “Stories” in an open-ended format. (IANS)