Facebook declared its first quarter revenue on Wednesday that signaled a strong user growth. In fact, the multi user base of the social media giant is now larger than China’s population.
The giant also reported its revenue of $3.54 billion on non-GAAP earnings per share (EPS) of $0.42. However, the figures did not meet the expectations of analysts who anticipated report earnings of 40 cents per share on $3.56 billion in revenue.
Just after the release of its fiscal first-quarter earnings, Facebook’s shares dipped down about 1.5%.
The first quarter operational highlights showed:
· Daily active users (DAU) were 936 million on average for March 2015, an increase of 17% year-over-year.
· Mobile DAUs were 798 million on average for March 2015, an increase of 31% year-over-year.
· Monthly active users (MAUs) were 1.44 billion as of March 31, 2015, an increase of 13% year-over-year.
· Mobile MAUs were 1.25 billion as of March 31, 2015, an increase of 24% year-over-year.
It was also declared the mobile ad sales shoot up Facebook’s performance. The firm reported that mobile ad sales were 73% of the total revenue, which is up from 59% of previous year figures.
Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.
The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.
Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.
On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.
“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.
“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.
In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.
While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.
Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.