Saturday April 20, 2019
Home Lead Story Fastest Growi...

Fastest Growing Digital Marketing Platforms That You Should Try

If you want your digital marketing efforts to give you the results you need, consider using the digital marketing platforms listed below:

0
//
Social media
If we want to effectively limit hate and incitement on the internet, we have to give the law more bite. Pixabay

The advent of technology has brought many changes to the business scene. Nowadays, it’s crucial for businesses to utilize digital marketing platforms to get the most out of their marketing efforts. Creating a brand in the World Wide Web allows businesses to reach to new customers, maintain professional relationships with them, determine the trends of the industry, and assess the strategies used by their competitors. Digital marketing can become a business’s leverage in order to thrive and grow over time.

But with the number of digital marketing platforms available today, do you know which ones to use for your business? Do you have any idea which digital platforms are used by your market? Let this article provide answers to these questions.

The platform you’ll use for your digital marketing efforts is an important decision to make. This can make or break your success in the long run. If you choose a platform that is either obsolete or foreign to your target audience, you’ll never gain the traction you need. If you want your digital marketing efforts to give you the results you need, consider using the digital marketing platforms listed below:

 

  1. Facebook: Facebook doesn’t need any introduction. This social media site is one of the most effective digital marketing platforms today – with its two billion active users every month, you won’t be surprised why. This digital marketing platform allows you to reach out to every possible target audience in the market. Whether your products and services are aimed to satisfy the young, middle-aged, or senior population of a certain state or city, you’ll be able to connect to all of them through Facebook. Plus, Facebook is also easy to use and affordable. You don’t have to break the bank just so you can promote your products and services and engage with customers.
Digital-Marketing Platforms
This article highlights the importance of Digital Marketing Platforms.

2. Twitter: Aside from Facebook, Twitter can also be utilized by businesses for many  different reasons. For starters, Twitter is an excellent avenue for networking. You can look  for bloggers and online influencers using Twitter, determine what kind of content they are producing, and benchmark for your own business. Twitter can also be used for research because you just have to search for certain keywords in this platform in order to determine what the World Wide Web is talking about a certain topic. This feature also allows you to know more about your competitors.

3. Snapchat: Gone are the days when Snapchat is solely used for sending pictures between friends. Today, businesses can also take advantage of Snapchat as part of their digital marketing strategy. If you want to maximize the benefits of Snapchat to your business, post stories more often, promote your Snapchat on other social media accounts, let social influencers take over your account, and feature user-generated content. Doing all of these on a regular basis will make it easy for you to reach out to your target audience and be ahead of the competition. Snapchat isn’t just an effective digital marketing strategy, but it’s also very innovative.

4. LinkedIn: LinkedIn is basically the Facebook of the corporate world. This digital marketing platform is commonly used in attracting new talents for a business. You can set up your own profile, posts updates, and respond to queries through comments. Aside from these, LinkedIn can be a leverage in your business’s marketing strategy because it allows you to direct your ads to a specific target audience. You’ll know how to streamline your processes in order to get the right message across to the right people. This will expedite the process of reaching out to your target customers while optimizing results.

5. Quora: An online community such as Quora is a platform that allows people to help other people with their queries and concerns. In Quora, people can learn more about a product, service, or business through the feedback of other customers. This feedback can then influence the buying decisions of others.

This kind of structure opens several opportunities for businesses. First off, Quora can be an avenue for your business to promote products and services. This digital marketing platform is free; all you have to do is sign up for an account. The same platform can also be used for your SEO efforts. You can respond to users’ queries while subtly including the link of your website in your comments. Link building is one of the most effective SEO practice that is also offered by No BS Agency and can drastically improve your rankings in the Search Engines Results Pages (SERPs).

Digital-Marketing Platforms
Digital Marketing is important for the growth of any business.
  1. Instagram: Although uncommon for many, Instagram can also play a role a significant role in a business’s marketing strategy. Because this digital marketing platform heavily relies on pictures, creating a unique brand online is easy. You can strategically use pictures that are aesthetically pleasing to catch users’ attention, lead them to your own account, and entice them to do business with you. The higher traffic your Instagram account gets, the higher the chances you’ll have in maintaining existing customers and acquiring new ones.

Don’t Make Rash Decisions

The number of digital marketing platforms available today makes it easy for businesses to use one that is apt to their niche, target audience, and long-term goals. These choices might be overwhelming especially for new businesses, but the key is to assess each of these platforms carefully to determine which works and which doesn’t for a particular business. Businesses should do their homework so they’ll know what they’re getting into.

Next Story

Is Press Release Distribution Still Good for SEO?

If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.

0
SEO
If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing. Pixabay

Is press release distribution still good for SEO? This is a common topic on PR websites, forums, and blogs.

 

Back in the days, releases are the cream of the crop when it comes to search engine optimization (SEO). And how about today? Is it still relevant?

 

The History of Press Release & SEO:

 

Let’s investigate and look back on the history of a release.

 

Earlier, releases used to be a way to announce anything about business. From the grand opening of a business, launching a new book, or achieving a company milestone.

 

Releases were sent to several media outlets in the hope that a journalist will have the interest to write it. It then gave birth to press release service distribution that syndicate news to tens of thousands of outlets, sites, and locations.

 

It was the beginning of information overload. Brands began writing about anything that is not even newsworthy at all. The key is to distribute releases as many as possible.

 

They believed that many releases are good for SEO. Brands thought that when they issue a release it earns them a link that is good for SEO.

 

Brands began fooling the search engines by manipulating the links. However, it was not so long when Google discovered it. It penalized sites that abuse the use of releases to earn backlinks.

 

Today, each time a company issue a release, the link should have a “no follow” attribute. It signals Google that the links will not be counted for SEO.

 

Are Press Release Still Relevant for SEO?

SEO
One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay

Yes and no. No, because it offers no direct SEO value anymore since Google changed its algorithm.  

 

Yes, it provides an indirect way to boost your SEO. When a major media outlet writes about you, it’s beneficial for your SEO.

 

But how? It’s the power of backlinks. Each time a news site writes your story, you’ll earn backlinks which gives you more power on the SERPs. It can place you on top of the SERPs.

 

The more sites publish your story, the better for your SEO. If you receive links from reputable and authority sites, the better.

 

All the natural links are good. Google will reward you instead of penalizing you.

 

Google’s New Guideline for Releases:

 

The guidelines restrict link building through releases. Google penalizes sites that produce releases that violate the rules.

 

Those sites use releases as a search engine ranking tool. Since a number of newswires broke this rule before, Google has become firm about it.

  1. Releases can still include links to attract site traffic.
  2. Releases must be detailed, informative, and analytical. It must consist of key information about your product or service.
  3. Include a relevant and appealing image in the content.
  4. Be aware of the rules in linking.

 

Include a keyword in your anchor text to signal Google and other search engines how to classify your that page on your site, and to give hints to the readers on what they are about to read on the page you are linking to.

 

Different press release directories have different rules on how many links you can include in a release. However, links must not exceed three. Otherwise, your content will look spammy.

 

Link to other pages on your site and not the homepage. Doing this helps drive traffic to particular pages and build their search engine rankings.

 

  1. Do not use repetitive keywords because it is considered spam.
  2. Make the release as interesting as possible to attract the media. When they think that it is relevant to their readers, they will write it on their publication and link it to you.
  3. Write a catchy and strong headline.
  4. Use social media to boost the distribution of release.
  5. Use visual content like the use of video and infographics.
  6. Links should have a “no follow” attribute.

 

How to optimize a Press Release

 

Instead of focusing that releases are still good for SEO, why not concentrate on enhancing your site, products and services, and business? Issue releases that are crafted intelligently to catch the media’s attention.

 

  • Search for the keyword before you start writing content.

 

You need to use keywords or search terms that your audience or customers are actually using to search for your products or services. Never guess or estimate that those keywords are what they are using.

 

There are several online keyword search tools available. List them up and use them in your release. There are free keyword research tools that you can use, such as Google Trends, Google Correlate, Keyword Shitter, AdWord & SEO Keyword Permutation Generator, Answer the Public, Google search Console, and more. Use keywords with high search volume and low search competition.

 

Use specific keywords and long-tail keywords. Your content should remain valuable for the readers and the search engines will automatically place it on the right ranking.

 

  • Position the keywords at the top.

 

One important thing about optimizing a release is the right position of keywords. Include the keywords at the top, such as the headline, subheading, and the first paragraph in order to boost the chance of ranking on top of the search engine result pages.

 

Use the primary keyword target in the anchor text of the first link. Hyperlink on keywords than catchphrases like “click here,” “learn more,” or “more information.”

 

The key is to never abuse the use of keywords. It sounds and looks awkward if it’s stuffed in a content. Keyword stuffing is a violation that can get you penalized by Google.

 

  • Write release naturally.

 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy.

SEO
Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful. Pixabay

Don’t be conscious about making your content optimized. Instead, write newsworthy and relevant releases all the time. Wait until something interesting and newsworthy comes along.  

 

  • Offer an interesting and unique angle of the story.

 

As mentioned, for your release to rank on the SERPs, you need to think of a unique and fresh angle of the story. This will encourage the media to write your story and link it back to you. You’ll earn backlinks which will naturally place you on the top rankings.

 

Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful.

 

  • Use anchor text backlinks.

 

It helps to attract traffic from the release to your site.

 

  • Include visuals.

 

Depending on the press release distribution site, make use of images, videos, infographics and other visual elements in your release. Including them on the content helps drive engagement. It also encourages readers to want more and visit your site, which helps boost more traffic.

 

There are also advisable in many ways. Multimedia like image or video breaks a heavy text article. It makes the content breathe a little and not tiring to read.

 

If you don’t include these elements, chances are people will get tired of your release. They will read one or two lines and leave.

 

Aside from that, these visual elements increase reads and shares. Google rewards sites that have more engagement by placing it on top of the SERPs.

 

  • Use newswires.

 

Use press release distribution platforms to distribute your content across various channels and locations. With more exposure, your content can have a better engagement that is good for your SEO. But make sure that they are using the “no follow” attribute on the link.

 

If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.

 

The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.

 

Focus on writing releases that matter. When you write, think of an interesting angle that will drive readers in. Don’t write it for the sake of submitting it because you have a monthly quota.

 

Don’t use many distribution sites even they are irrelevant for you. Use only a few but meaningful and trusted press release sites. There are sites that are suited for your target audience, location, and geographic.

google
The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.
Pixabay

Distributing releases is still a useful tool to connect to the media and influencers. It is still a perfect method to encourage them to write your story.

 

Releases are still effective to drive awareness. However, it must not be used in the link-building strategy.

 

Distributing releases are still good if done the right way. Releases can still earn you media coverage and high ranking on the SERPs. But don’t forget to always produce newsworthy and relevant content that will drive the audience to read it.

Also Read: Novel ECG Method That Can Predict Heart Rhythm Using Ears

In summary, releases offer an indirect SEO value. If you make it valuable, unique, and attention-grabbing, then a journalist, a columnist, a blogger, a media outlet, or a newspaper is going to write it. When they picked up your story, you get the buzz, mention, citation, link, referral traffic, and more.

 

With proper distribution, you gain a number of SEO benefits: natural links from external sources, referral traffic, brand recognition or brand awareness, and brand visibility.