Saturday September 21, 2019
Home Lead Story Fastest Growi...

Fastest Growing Digital Marketing Platforms That You Should Try

If you want your digital marketing efforts to give you the results you need, consider using the digital marketing platforms listed below:

0
//
Social media
If we want to effectively limit hate and incitement on the internet, we have to give the law more bite. Pixabay

The advent of technology has brought many changes to the business scene. Nowadays, it’s crucial for businesses to utilize digital marketing platforms to get the most out of their marketing efforts. Creating a brand in the World Wide Web allows businesses to reach to new customers, maintain professional relationships with them, determine the trends of the industry, and assess the strategies used by their competitors. Digital marketing can become a business’s leverage in order to thrive and grow over time.

But with the number of digital marketing platforms available today, do you know which ones to use for your business? Do you have any idea which digital platforms are used by your market? Let this article provide answers to these questions.

The platform you’ll use for your digital marketing efforts is an important decision to make. This can make or break your success in the long run. If you choose a platform that is either obsolete or foreign to your target audience, you’ll never gain the traction you need. If you want your digital marketing efforts to give you the results you need, consider using the digital marketing platforms listed below:

 

  1. Facebook: Facebook doesn’t need any introduction. This social media site is one of the most effective digital marketing platforms today – with its two billion active users every month, you won’t be surprised why. This digital marketing platform allows you to reach out to every possible target audience in the market. Whether your products and services are aimed to satisfy the young, middle-aged, or senior population of a certain state or city, you’ll be able to connect to all of them through Facebook. Plus, Facebook is also easy to use and affordable. You don’t have to break the bank just so you can promote your products and services and engage with customers.
Digital-Marketing Platforms
This article highlights the importance of Digital Marketing Platforms.

2. Twitter: Aside from Facebook, Twitter can also be utilized by businesses for many  different reasons. For starters, Twitter is an excellent avenue for networking. You can look  for bloggers and online influencers using Twitter, determine what kind of content they are producing, and benchmark for your own business. Twitter can also be used for research because you just have to search for certain keywords in this platform in order to determine what the World Wide Web is talking about a certain topic. This feature also allows you to know more about your competitors.

3. Snapchat: Gone are the days when Snapchat is solely used for sending pictures between friends. Today, businesses can also take advantage of Snapchat as part of their digital marketing strategy. If you want to maximize the benefits of Snapchat to your business, post stories more often, promote your Snapchat on other social media accounts, let social influencers take over your account, and feature user-generated content. Doing all of these on a regular basis will make it easy for you to reach out to your target audience and be ahead of the competition. Snapchat isn’t just an effective digital marketing strategy, but it’s also very innovative.

4. LinkedIn: LinkedIn is basically the Facebook of the corporate world. This digital marketing platform is commonly used in attracting new talents for a business. You can set up your own profile, posts updates, and respond to queries through comments. Aside from these, LinkedIn can be a leverage in your business’s marketing strategy because it allows you to direct your ads to a specific target audience. You’ll know how to streamline your processes in order to get the right message across to the right people. This will expedite the process of reaching out to your target customers while optimizing results.

5. Quora: An online community such as Quora is a platform that allows people to help other people with their queries and concerns. In Quora, people can learn more about a product, service, or business through the feedback of other customers. This feedback can then influence the buying decisions of others.

This kind of structure opens several opportunities for businesses. First off, Quora can be an avenue for your business to promote products and services. This digital marketing platform is free; all you have to do is sign up for an account. The same platform can also be used for your SEO efforts. You can respond to users’ queries while subtly including the link of your website in your comments. Link building is one of the most effective SEO practice that is also offered by No BS Agency and can drastically improve your rankings in the Search Engines Results Pages (SERPs).

Digital-Marketing Platforms
Digital Marketing is important for the growth of any business.
  1. Instagram: Although uncommon for many, Instagram can also play a role a significant role in a business’s marketing strategy. Because this digital marketing platform heavily relies on pictures, creating a unique brand online is easy. You can strategically use pictures that are aesthetically pleasing to catch users’ attention, lead them to your own account, and entice them to do business with you. The higher traffic your Instagram account gets, the higher the chances you’ll have in maintaining existing customers and acquiring new ones.

Don’t Make Rash Decisions

The number of digital marketing platforms available today makes it easy for businesses to use one that is apt to their niche, target audience, and long-term goals. These choices might be overwhelming especially for new businesses, but the key is to assess each of these platforms carefully to determine which works and which doesn’t for a particular business. Businesses should do their homework so they’ll know what they’re getting into.

Next Story

What are the 5 Types of Digital Marketing that Can Grow Your Business?

With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

0
Online marketing
So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Many people know what digital marketing is but they don’t fully implement all the aspects in their campaign. If you look at the leading websites in the search results, you will find that they are in various types of digital marketing techniques. So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Types of Digital Marketing

Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. It can be organic, that is you manually perform on and off-site optimization on your website. This method is harder as it takes time for the website to climb up to the search engine ranking. If it is successful, you will get a constant stream of traffic with promising ROI for free from the search engine. Another method is to purchase an ad on the search engine. PPC advertising is expensive and it doesn’t guarantee immediate traffic to your website.

 You can take a course at a professional training institute in UAE (Dubai, Abu Dhabi) to become skilled in search engine marketing. They will teach you about the latest techniques in organic SEO as well as how to craft and maintain online ad campaign efficiently. At the training seminar, you will also get to meet with other experts and learn tips that can help your website to achieve better growth on the search engine ranking.

SEO
This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. Pixabay

 Social media marketing is about marketing effort that is carried out on the social media platform. To establish your brand as an authority, you must share quality content relevant to your niche. In your blog, you should also place the social media button to enable people to share the content conveniently. You can also buy ads on social media to get a lot of traffic quickly. Hashtag campaign involves starting a discussion with a hashtag. The hashtag you choose should be witty and related to the audience. Influencer marketing allows you to reach out to a large audience via a post on an influencer’s account.

 Email marketing is sending emails that are related to your product promotion to your subscriber’s base. There are various types of emails you can send in your campaign including newsletters, confirmation email, discount codes, freebies, notification about an update in your product, and thank you emails. You will have to invest in a subscription to an email marketing automation platform like MailChimp to efficiently schedule your email marketing campaign. With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

 You can also attract traffic to your website by purchasing banner advertisement spots on other websites. You can directly contact the webmaster of the website that you want to advertise. You can purchase ads on CPM networks like Tribal Fusion, Burst Media, and BuySellAds. You can pay for the ad based on CPM or by per click rate. In your ad network account, you can customize the parameters on when your ad will appear such as keyword and the search habits of the audience. You may have to test different types of banner until you find one that converts well.

google
Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. Pixabay

 If you want more targeted traffic, you should consider creating a landing page. A landing page is a domain with a single page that talks solely about the product. The pictures and buttons must be put at the right place to entice visitors to take action. This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. If your landing page is well written, people will not be hesitated to enter their name and email in your subscription form.

 Also Read: Iranian Economy Gets A Harder Hit by U.S., Trade Figures Shrink With Europe’s Biggest Economy

Here is a quick overview of the 5 types of digital marketing that is discussed:

  1. Optimize your site with organic SEO or buy PPC ads
  2. Post regularly on social media platforms
  3. Send email marketing campaigns to prospective customers
  4. Buy banner spots on popular websites
  5. Create a targeted landing page