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Fastest Growing Digital Marketing Platforms That You Should Try

If you want your digital marketing efforts to give you the results you need, consider using the digital marketing platforms listed below:

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Social media
If we want to effectively limit hate and incitement on the internet, we have to give the law more bite. Pixabay

The advent of technology has brought many changes to the business scene. Nowadays, it’s crucial for businesses to utilize digital marketing platforms to get the most out of their marketing efforts. Creating a brand in the World Wide Web allows businesses to reach to new customers, maintain professional relationships with them, determine the trends of the industry, and assess the strategies used by their competitors. Digital marketing can become a business’s leverage in order to thrive and grow over time.

But with the number of digital marketing platforms available today, do you know which ones to use for your business? Do you have any idea which digital platforms are used by your market? Let this article provide answers to these questions.

The platform you’ll use for your digital marketing efforts is an important decision to make. This can make or break your success in the long run. If you choose a platform that is either obsolete or foreign to your target audience, you’ll never gain the traction you need. If you want your digital marketing efforts to give you the results you need, consider using the digital marketing platforms listed below:

 

  1. Facebook: Facebook doesn’t need any introduction. This social media site is one of the most effective digital marketing platforms today – with its two billion active users every month, you won’t be surprised why. This digital marketing platform allows you to reach out to every possible target audience in the market. Whether your products and services are aimed to satisfy the young, middle-aged, or senior population of a certain state or city, you’ll be able to connect to all of them through Facebook. Plus, Facebook is also easy to use and affordable. You don’t have to break the bank just so you can promote your products and services and engage with customers.
Digital-Marketing Platforms
This article highlights the importance of Digital Marketing Platforms.

2. Twitter: Aside from Facebook, Twitter can also be utilized by businesses for many  different reasons. For starters, Twitter is an excellent avenue for networking. You can look  for bloggers and online influencers using Twitter, determine what kind of content they are producing, and benchmark for your own business. Twitter can also be used for research because you just have to search for certain keywords in this platform in order to determine what the World Wide Web is talking about a certain topic. This feature also allows you to know more about your competitors.

3. Snapchat: Gone are the days when Snapchat is solely used for sending pictures between friends. Today, businesses can also take advantage of Snapchat as part of their digital marketing strategy. If you want to maximize the benefits of Snapchat to your business, post stories more often, promote your Snapchat on other social media accounts, let social influencers take over your account, and feature user-generated content. Doing all of these on a regular basis will make it easy for you to reach out to your target audience and be ahead of the competition. Snapchat isn’t just an effective digital marketing strategy, but it’s also very innovative.

4. LinkedIn: LinkedIn is basically the Facebook of the corporate world. This digital marketing platform is commonly used in attracting new talents for a business. You can set up your own profile, posts updates, and respond to queries through comments. Aside from these, LinkedIn can be a leverage in your business’s marketing strategy because it allows you to direct your ads to a specific target audience. You’ll know how to streamline your processes in order to get the right message across to the right people. This will expedite the process of reaching out to your target customers while optimizing results.

5. Quora: An online community such as Quora is a platform that allows people to help other people with their queries and concerns. In Quora, people can learn more about a product, service, or business through the feedback of other customers. This feedback can then influence the buying decisions of others.

This kind of structure opens several opportunities for businesses. First off, Quora can be an avenue for your business to promote products and services. This digital marketing platform is free; all you have to do is sign up for an account. The same platform can also be used for your SEO efforts. You can respond to users’ queries while subtly including the link of your website in your comments. Link building is one of the most effective SEO practice that is also offered by No BS Agency and can drastically improve your rankings in the Search Engines Results Pages (SERPs).

Digital-Marketing Platforms
Digital Marketing is important for the growth of any business.
  1. Instagram: Although uncommon for many, Instagram can also play a role a significant role in a business’s marketing strategy. Because this digital marketing platform heavily relies on pictures, creating a unique brand online is easy. You can strategically use pictures that are aesthetically pleasing to catch users’ attention, lead them to your own account, and entice them to do business with you. The higher traffic your Instagram account gets, the higher the chances you’ll have in maintaining existing customers and acquiring new ones.

Don’t Make Rash Decisions

The number of digital marketing platforms available today makes it easy for businesses to use one that is apt to their niche, target audience, and long-term goals. These choices might be overwhelming especially for new businesses, but the key is to assess each of these platforms carefully to determine which works and which doesn’t for a particular business. Businesses should do their homework so they’ll know what they’re getting into.

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Google India Introduces New Skill Programme For Women in Digital Marketing

The programme is completely sponsored by Google and does not require participants to contribute to any registration, participation, travel or accommodation fees

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Google
According to the company, selected participants will go through a curated 18 week learning programme and engagement (both offline and online) that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills. Pixabay

Google India on Friday introduced DigiPivot, a skilling programme designed for women who are looking to return to their corporate careers after a break or simply planning to make mid career shifts to digital marketing.

Developed jointly in association with Avtar, a career portal service for women, and the Indian School of Business, the programme aims to influence the overall gender mix in the digital marketing landscape in India and will provide an opportunity for 200 women professionals to re-skill themselves.

According to the company, selected participants will go through a curated 18 week learning programme and engagement (both offline and online) that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills.

The programme will culminate in a day long Graduation event at the Google Hyderabad Campus on August 28.

Google
Google India on Friday introduced DigiPivot, a skilling programme designed for women who are looking to return to their corporate careers after a break or simply planning to make mid career shifts to digital marketing. Pixabay

The programme is open to both women professionals who are currently working and those who are keen to return to the workforce with 4-10 years of experience in consulting, analytics, branding and sales and support with passion for digital marketing.

The programme is completely sponsored by Google and does not require participants to contribute to any registration, participation, travel or accommodation fees.

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Applications are open from today (March 6) and the last date for registration is March 21. (IANS)

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27% Increase in STEM Students Opting For Non-Technical Trainings, Digital Marketing Tops The List

Other popular non-technical trainings include business communication skills training with 17% enrollment, advance excel with 14%, beginner's trading certification training with 9%, and creative writing training with 7% enrollments

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Students
Out of all the trainings, digital marketing has been the most popular training among STEM students with 46% of the total students enrolled in the same. Pixabay

Students majoring in STEM (science, technology, engineering, and maths) are always considered as smart decision-makers and are congratulated for choosing a lucrative career path in our society. However, in the past few years, the number of STEM majors ending up finding satisfaction in non-technical jobs has grown immensely. 

Lack of knowledge and interest, lack of job opportunities, lack of available alternatives to polish the domain skills needed for technical jobs, are few reasons why students’ interest has been shifting towards learning managerial and creative skills and finding a non-technical, non-operational job. As per Internshala’s latest report, there has been a 27% increase in the number of STEM students opting for non-technical online trainings since 2018. 

Which training attracts STEM students the most?

Out of all the trainings, digital marketing has been the most popular training among STEM students with 46% of the total students enrolled in the same. As the supply of engineering students is much higher than their demand, it becomes extremely difficult for them to find a suitable job. As a result, students find their comfort in digital marketing training as there are endless opportunities for them in this field. 

Digital marketers are expected to have job-specific skills like analytical rigour, strategy making, problem-solving, and technological competency. Engineering graduates during their coursework acquire all of these skills and with their strong technical and mathematical skills, they produce exceptional results while working as digital marketers. Earlier, digital marketers were expected to plan and execute creative campaigns, but today in addition to creativity, professionals need to be data-driven too. After completing an online digital marketing training, STEM students get to work in lucrative job roles including content managers & strategists, virtual reality developers and editors, SEO/SEM specialists, email marketing specialist, analysts & AI specialists, and digital marketing managers & directors.

Other popular non-technical trainings include business communication skills training with 17% enrollment, advance excel with 14%, beginner’s trading certification training with 9%, and creative writing training with 7% enrollments.

What are the major learning objectives of these students?

45% of students from STEM are enrolled in non-technical online training to gain a new skill. 35% take online training to land a job or internship in future, 12% of the students wanted to be certified in a new skill to add weight to their resumes, 7% were interested to build their own project, and only 1% students took an online training to fulfil their college requirements. While the students gain an understanding of theoretical concepts in their colleges, they tend to acquire practical knowledge of other fields through affordable and accessible online trainings. This allows them to upskill and continue self-paced learning without disturbing their regular schedule. 

Students
Students majoring in STEM (science, technology, engineering, and maths) are always considered as smart decision-makers and are congratulated for choosing a lucrative career path in our society.

Which streams do these students belong to?

The majority of students who pursue non-tech skills are from an engineering background and they make up to 74% of total enrollments. This set is followed by students from Bachelor of Science (B.Sc), Bachelor of Science (B.Sc) (Hons.), and other technical streams. 

An interesting pattern that emerged in both 3-year courses like B.Sc and 4-year courses like engineering is that the majority of enrollments are from students in their pre-final and final year. This clearly explains how students tend to pursue their curriculum in their first year of college and eventually explore options to gain practical skills from their 2nd year in college onwards.

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Online trainings have been providing interesting opportunities to various students from every corner of the world, belonging to any stream, to learn new skills at the comfort of their home. Through such unique, short-termed, and practically driven online training, students no longer have to study and work in a field against their interest as they can explore their passion and can opt for interesting job roles without enrolling in a full-time course for the same. 

Courtesy: Internshala Trainings (training.internshala.com) – e-learning platform to learn new-age skills from Internshala.

 

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Only 3% Indian Digital Marketers Calculate ROI Correctly: LinkedIn

According to a report by LinkedIn only 3% Indian digital marketers measure ROI correctly

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LinkedIn report
LinkedIn report says that very few Indian Digital Marketers can calculate ROI correctly. Pixabay

When it comes to measuring return on investment (ROI), only 3 per cent of digital marketers in India are calculating ROI correctly — one of the lowest among all regions and lower than the global average of 4 per cent, a LinkedIn report said on Wednesday.

While 78 per cent digital marketers in India claim to be measuring digital ROI long before a sales cycle has concluded, only 3 per cent of digital marketers are measuring ROI over a six-month period or longer.

This means that many marketers are likely not measuring ROI at all, said the ‘The Long and Short of ROI’ report by Microsoft-owned professional networking platform conducted among 4,000 marketing professionals across 19 countries, including India.

“The report highlights how Indian marketers are struggling to measure the true impact of performance; they are thinking short-term and are measuring KPIs (Key Performance Indicators) instead of ROI,” said says Virginia Sharma, Director, Marketing Solutions – India, LinkedIn.

“Measuring too quickly can have a poor impact on campaigns, specifically in industries such as higher education and real estate where it can take months of consideration before sale,” Sharma added.

Most Indian marketers measure ROI within the first 30 days of the campaign, which results in an inaccurate reflection of the actual return, considering that sales cycles are 60-90 days or longer.

Measuring ROI- LinkedIn
The LinkedIn report found that Indian marketers are struggling to measure the true impact of performance. Pixabay

Fifty per cent digital marketers rely on inaccurate metrics and use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent.

As opposed to 58 per cent globally, 64 per cent Indian marketers acknowledged that they needed to show ROI numbers to justify spend and get approval for future budget asks.

This clearly shows how pressured Indian digital marketers are internally, hence rushing to measure and prove ROI, the report noted.

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While 60 per cent of Indian marketers who measure ROI in the short term end up having budget reallocation discussions within a month, 47 per cent of Indian digital marketers don’t feel confident about their ROI measurements today, the report added.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US. (IANS)