November 8, 2016: Pixsweet ia an online platform that allows you to customize edibles on demand was launched last week. Owner, Janne Kyttanen, a Finnish conceptual artist known for his work with 3D printing walked into the US presidential elections by creating ice popsicles representing the presidential competitors.
Pixsweet depicts the Democratic candidate Hillary Clinton in form but Donald Trump, the Republican candidate is represented by a chunk of excrement. The symbols of the parties, a donkey and an elephant have also been shaped into iced pops, mentioned dezeen.com.
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The platform is dedicated to the making customized food designs fast and the ones that are on demand, but the only edibles under production currently are ice pops but the company may broaden its production in the future.
Kyttanen left the 3D printing industry in early 2016 to put up WTFVC, his own venture capital fund. Pixsweet is the first startup under it, mentioned the report.
Kyttanen told Dezeen that the focus of WTFVC is on designing new companies as fast as designing products.
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A custom search engine called “3D Munchifier” is used to make the popsicles. It hunts the internet for relevant images for the search terms entered by the user.
A 3D structure is made by detecting the object and the object’s edges. From here, the design is sent into the production line, which takes 1.3 seconds to complete the process to make a mould. The mould is then packaged and the desired flavor is injected into it. After sealing and labelling, the popsicle is ready for shipping.
Kytannen’s earlier work comprises mainly of 3D printing but the process followed by Pixsweet does not use 3D printing at all.
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The designer told Dezeen that Pixsweet has solved most of the problems with 3D printed food items which is expensive, inconvenient for distribution and very slow to produce.
These popsicles were created prior to the US elections, that is taking place today and the designer is planning to hand out these lollies with his team at polling stations in Los Angeles where he is currently based.
The satirical works of many artists about the political views of Trump show that the artist community does not like the candidate very much.
– prepared by Shivam Thaker of NewsGram. Twitter: @Shivam_Thaker