New Delhi, Sep 7, 2017: In a bid to empower Indias small and medium business (SMB) communities, Google on Thursday launched a feature for “Google My Business” customers that allows owners to manage the business listings from a simple, easy-to-access dashboard within Google Search.
For this, owners are required to find their businesses on Google Search, complete and enhance listing, share photos and posts and see how many views they are receiving.
According to Google India, more than 80 per cent of people are searching the Internet to find local information.
“When people get to know your business, they are more likely to become customers and businesses with complete listings on Google are twice as likely to gain customer trust, 38 per cent more likely to attract in-store visits and 29 per cent more likely to see a purchase,” Google India said in a statement.
An owner can find business on Google Search and click the edit button on a new menu above the search results.
The fields which can be edited will be highlighted where an owner can update information and upload photos directly. (IANS)
The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.
Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.
“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.
It is the third EU fine for Google in just two years.
“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.
The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.
“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.
Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.
When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.
Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.
Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.
Therefore, AdSense for Search works as an online search advertising intermediation platform.