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‘Google My Business’: A Feature Powered by Google India to Empower Small and Medium Business (SMB) Communities

Owners are required to find their businesses on Google Search, complete and enhance listing, share photos and posts and see how many views they are receiving

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Google India
Google India launched a feature - "Google My Business" for SMB.

New Delhi, Sep 7, 2017: In a bid to empower Indias small and medium business (SMB) communities, Google on Thursday launched a feature for “Google My Business” customers that allows owners to manage the business listings from a simple, easy-to-access dashboard within Google Search.

For this, owners are required to find their businesses on Google Search, complete and enhance listing, share photos and posts and see how many views they are receiving.

Also Read: Google India introduces new products on advancement in machine learning for Indian Languages 

According to Google India, more than 80 per cent of people are searching the Internet to find local information.

“When people get to know your business, they are more likely to become customers and businesses with complete listings on Google are twice as likely to gain customer trust, 38 per cent more likely to attract in-store visits and 29 per cent more likely to see a purchase,” Google India said in a statement.

An owner can find business on Google Search and click the edit button on a new menu above the search results.

The fields which can be edited will be highlighted where an owner can update information and upload photos directly. (IANS)

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Google Planning to Develop a New Publishing Platform For Local News Publishers

According to Google, in Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age

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Google
Google creating publishing platform for local news publishers. Pixabay

To help small newsrooms overcome challenges in their strive to go digital, Google is creating a new publishing platform for local news publishers.

Google News Initiative has partnered with web development company, Automattic and WordPress.com — home to 30 per cent of the world’s websites — and has invested $1.2 million in its effort to create “Newspack”.

“Newspack” is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms, Google said in a statement on Monday.

The new publishing tool will be made available to publishers globally later in the year.

“Newspapers with long histories have had to cut back on staff and reduce coverage and reporters who try to start new digital publications face an interminable struggle with technical and business problems,” said Jim Albrecht, Product Management Director, Google Search.

“Journalists should be writing stories and covering their communities, not worrying about designing websites, configuring CMSs, or building commerce systems.”

Google, smart compose
The Google name is displayed outside the company’s office in London, Britain. VOA

While “Newspack” publishers will have access to all the plugins created by the WordPress developer community, the core product is not trying to be all things to all publishers.

“It is trying to help small publishers succeed by building best practices into the product while removing distractions that may divert scarce resources. We like to call it aan opinionated CMS — it knows the right thing to do, even when you don’t,” explained Albrecht.

Google said it will also advise on the “Newspack” feature set, based on feedback from its extensive contact with local publishers, and provide technical support on the integration of Google products.

Also Read- Study Reveals Melting Away of Antarctica at an Alarming Rate

Google News in November launched a new innovation challenge to help scribes and publishers in the Asia-Pacific region produce quality journalism in the digital age.

According to Google, in Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age. (IANS)