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Google Teams With NBC to Build VR Content For its TV Shows

Google, NBCUniversal to bring VR experiences for users

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Google's new Search feature gives single result to certain queries. Pixabay

Google and US-based NBCUniversal have reportedly come together to enable “Virtual Reality (VR)” experiences on YouTube-based shows from the latter and its affiliates.

This union will include a collaboration of the two companies on 10 multi-episode projects, first being a backstage tour of the dog rescue reality show “Vanderpump Rules”, followed by the others, NBCUniversal informed in an official announcement.

“This partnership combines the creative expertise of NBCUniversal with Google’s VR capabilities to create these engaging experiences,” said Ron Lamprecht, Executive Vice President, NBCUniversal Digital Enterprises.

The shows will use Google’s “Jump” platform and 360-degree cameras to immerse viewers in experiences.

Also Read: Google Celebrates Dadasaheb Phalke’s Birthday

“NBCU’s teams were able to easily capture engaging VR content using the latest VR Jump cameras,” said Amit Singh, VP of Business & Operations for VR & AR at Google.

Some projects will also be made available in “VR180” which is a 4K VR format, the official statement added.

Original content from “Saturday Night Live” and “SYFY WIRE” are also part of the VR project. IANS

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Google’s Censored China Search Engine Project Triggers Protests

Several Google employees, including former Senior Scientist Jack Poulson, resigned in September, citing lack of corporate transparency in the wake of the censored search engine project

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The Google name is displayed outside the company's office in London, Britain. VOA

Google’s offices in the US, UK, Canada, India, Mexico, Chile, Argentina, Sweden, Switzerland, and Denmark witnessed renewed protests by human rights groups over its plan to re-enter China through a censored search application code-named “Project Dragonfly”.

The demonstrations were organised by coalition of Chinese, Tibetan, Uighur, and human rights groups outside the tech giant’s offices. The Tibetan advocacy groups that were protesting included Free Tibet and the International Tibet Network.

“They fear that a censored search engine would lead to further oppression of the Tibetans, as filtered searches would erase terms such as ‘Tibet’ and ‘Tiananmen Square’ in line with the official narrative of the Chinese Communist Party,” the Business Insider reported late on Friday.

The same concerns apply to the Chinese citizens, including other oppressed minorities such as Uighur Muslims and Southern Mongolian people, the report added.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

The Internet giant designed a censored version for China search engine to blacklist information about human rights, democracy, peaceful protest, and religion in accordance with strict rules on censorship in the country that are enforced by its Communist Party government.

The dispute began in August 2018 when reports surfaced that Google staffers working on “Project Dragonfly” had been using a Beijing-based website to help develop blacklists for the censored search engine, which was designed to block out broad categories of information related to democracy, human rights, and peaceful protest, according to The Intercept.

Also Read- In the Name of Kabaddi, Punjab Youth Stay Back in Canada

Several Google employees, including former Senior Scientist Jack Poulson, resigned in September, citing lack of corporate transparency in the wake of the censored search engine project.

In December, Google was forced to shut down a data analysis system that it was using to develop the search engine and the teams working on “Project Dragonfly” stopped gathering search queries from mainland China. (IANS)