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Google Teams With NBC to Build VR Content For its TV Shows

Google, NBCUniversal to bring VR experiences for users

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Google's new Search feature gives single result to certain queries. Pixabay

Google and US-based NBCUniversal have reportedly come together to enable “Virtual Reality (VR)” experiences on YouTube-based shows from the latter and its affiliates.

This union will include a collaboration of the two companies on 10 multi-episode projects, first being a backstage tour of the dog rescue reality show “Vanderpump Rules”, followed by the others, NBCUniversal informed in an official announcement.

“This partnership combines the creative expertise of NBCUniversal with Google’s VR capabilities to create these engaging experiences,” said Ron Lamprecht, Executive Vice President, NBCUniversal Digital Enterprises.

The shows will use Google’s “Jump” platform and 360-degree cameras to immerse viewers in experiences.

Also Read: Google Celebrates Dadasaheb Phalke’s Birthday

“NBCU’s teams were able to easily capture engaging VR content using the latest VR Jump cameras,” said Amit Singh, VP of Business & Operations for VR & AR at Google.

Some projects will also be made available in “VR180” which is a 4K VR format, the official statement added.

Original content from “Saturday Night Live” and “SYFY WIRE” are also part of the VR project. IANS

Next Story

Google Announces a New Initiative Called ‘Privacy Sandbox’ to Protect Users’ Privacy on Web

Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52 per cent on average

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

In a bid to protect users’ privacy as they open ads on the web, Google has announced a new initiative called “Privacy Sandbox” to develop a set of open standards to fundamentally enhance privacy on Internet.

Google said it will work with the web community to develop new standards that advance privacy, while continuing to support free access to content.

“Over the last couple of weeks, we’ve started sharing our preliminary ideas for a ‘Privacy Sandbox’ — a secure environment for personalization that also protects user privacy,” Justin Schuh, Director, Chrome Engineering, said in a blog post on Thursday.

The company also aims to ensure that ads continue to be relevant for users, but their personal data shared with websites and advertisers would be minimized by anonymously aggregating user information, and keeping much more user information on-device only.

According to the company, large scale blocking of cookies undermine people’s privacy by encouraging opaque techniques such as “fingerprinting”.

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

With “fingerprinting”, developers have found ways to use information that vary between users — such as what device they have or what fonts they have installed to generate a unique identifier which can then be used to match a user across websites.

“Unlike cookies, users cannot clear their fingerprint, and therefore cannot control how their information is collected. We think this subverts user choice and is wrong,” said Google.

However, blocking cookies without another way to deliver relevant ads significantly reduces publishers’ primary means of funding, which jeopardizes the future of the vibrant web.

Also Read: Top Investor of Tesla Wants Elon Musk to Step Down as CEO

Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52 per cent on average.

“So we are doing something different. We want to find a solution that both really protects user privacy and also helps content remain freely accessible on the web,” said Google, asking for feedback on this approach from the web platform community, including other browsers, publishers and their advertising partners. (IANS)