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Google Unveils ‘Pixel’ Smartphone, takes another Leap into $400 Billion Smartphone Market

The phone is expected to sell for $649, about the same as Apple’s iPhone and Samsung’s Galaxy

Sabrina Ellis, Google director of product management, talks about the new Google Pixel phone during a product event in San Francisco, California, Oct. 4, 2016. VOA

October 5, 2016: Google is taking another leap into the $400 billion smartphone market.

While the company’s software, Android, runs millions of phones worldwide, Google unveiled a line of smartphones called Pixel at an event Tuesday.

The phone is expected to sell for $649, about the same as Apple’s iPhone and Samsung’s Galaxy.

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Pixel will come in two sizes, 12.7 centimetres and 14 centimetres, and three colours, black, silver and blue. In addition to a premium camera and long battery life, the company is expected to use Pixel to highlight a digital assistant software called “Google Assistant.”

The software uses artificial intelligence that would create a “personal Google for each and every user,” according to Sundar Pichai, Google’s CEO.

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Pixel is built by HTC, but Google has reportedly been in on the design, leading to the “phone by Google” branding. The phones are powered by a Snapdragon 821.

Google also said it would offer free unlimited cloud storage for all, full-resolution images and videos shot with Pixel.

Pixel will not be Google’s first move into the smartphone market. In the past, the company sold phones and tablets under the Nexus brand. The company did not heavily market the phones, which limited their popularity.

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Pixel will be powered by Google’s Android operating system, which powers most of the world’s smartphones At Tuesday’s event, the company said the phones will run on a cleaner version of Android than on other phones like the Samsung Galaxy S7. Google said the Pixel version would be faster.

The Bloomberg news service called Google’s move into the smartphone market “risky” but said it likely is spurred by the company’s desire to “ensure distribution for its web services, and more complex offerings like virtual and augmented reality.”

Google has not said how much it has spent on Pixel. (VOA)

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  • Diksha Arya

    This is so amazing… can’t wait for the launch…

Next Story

Google Assistant’s ‘Continued Conversation’ Starts

The "Continued Conversation" feature started rolling out for English users in the US from Thursday, the report said

Google Assistant's 'Continued Conversation' Starts
Google Assistant's 'Continued Conversation' Starts. Pixabay

Google has introduced a feature called “Continued Conversation” for Google Home, Home Mini and Home Max that would allow users to ask Assistant a question and then add a follow-up or a reminder without having to say, “OK Google,” each time.

The feature would work by keeping Assistant active after an initial request, for which users would first have to enable it by going to the “Google Assistant” app settings, The Verge reported late on Thursday.

Also Read: Google to Train 8,000 Indian Journalists on Fact-checking

Google made multiple major announcements related to the future of its Assistant at its developer conference earlier in May including information about the “Continued Conversation” feature that CEO Sundar Pichai mentioned, would be “available in the coming weeks.”

The “Continued Conversation” feature started rolling out for English users in the US from Thursday, the report said. (IANS)