Google vouches for LGBT community through new ad

By NewsGram Staff Writer

The question of private space and a space of belonging is often associated with one's identity. Identity includes the question of gender. The question of transgenders and their inclusion and position within the society has been in debates quite a lot recently.

Strongly vouching for the LGBT community, Google has come up with it's latest advertisement centered around a transgender protagonist.

The new Google My Business ad takes us to a gym where people aren't distinguished and are given whole-hearted support in their journey of finding themselves. It provides an insight into the importance of such business places where people can just be and work upon improving themselves.

Through the ad, Google not only promotes its new product, but also succeeds in striking the right chord with the young generation; especially, the LGBT community, as it strongly lends its support for LGBT- friendly companies.