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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

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Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0

 

 

 

 

 

 

 

 

 

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Tech Giant Google Adds ‘Key Moments for Videos’ in Search Section

Soon, one would be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and the company is looking forward to more creators adopting this helpful new feature

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

US based search engine giant Google has added ‘key moments for videos’ in search, to highlight the most relevant parts of longer videos, based on timestamps provided by the video creators.

With the new feature, users will be able to find key moments within the video that have multiple steps, long speeches or documentaries.

This video indexing would initially be available only for English searches involving YouTube videos.

“Starting today you can find key moments within videos and get to the information you are looking for faster, with help from content creators. When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators,” Prashant Baheti, Google Search product manager, wrote in a blog post on Tuesday.

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FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

“You will be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible,” Prashant added.

Also Read: Pessimistic Millennials Across the World Storm Twitter with Retirement Plans

Soon, one would be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and the company is looking forward to more creators adopting this helpful new feature. (IANS)