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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

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Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0

 

 

 

 

 

 

 

 

 

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Many Security Flaws in Apple Safari Browser: Google

Google discovers security flaws in Apple Safari browser

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Google
Google security researchers discovered several security flaws in a privacy software in Apple web browser Safari. Pixabay

Google security researchers discovered several security flaws in a privacy software in Apple web browser Safari that could have helped third-party vendors track users’ browsing habits.

According to a report in the Financial Times which cited a soon-to-be published paper from Google’s ‘Project Zero’ team, the vulnerabilities were found in an anti-tracking feature known as ‘Intelligent Tracking Prevention’.

Once disclosed by Google researchers to Apple in August last year, the Cupertino-based iPhone maker immediately patched the flaws.

Apple launched the ‘Intelligent Tracking Prevention’ tool in 2017 to, in fact, protect Safari users from being tracked around the web by advertisers and other third-party cookies.

According to Google researchers, the vulnerabilities left personal data of Safari users exposed. They also found a flaw that allowed hackers to “create a persistent fingerprint that will follow the user around the web”.

Google
This is the third time Google researchers have found flaws in the Apple ecosystem. Pixabay

Apple confirmed it patched the issues.

This is the third time Google researchers have found flaws in the Apple ecosystem.

In September, Apple slammed Google for creating a false impression about its iPhones being at hacking risk owing to security flaws that allegedly let several malicious websites break into its iOS operating system.

Researchers at ‘Project Zero’ team had discovered several hacked websites that allegedly used security flaws in iPhones to attack users who visited these websites — compromising their personal files, messages, and real-time location data.

In a statement, Apple said the so-called sophisticated attack was narrowly focused, not a broad-based exploit of iPhones “en masse” as described.

According to Google, the websites delivered their malware indiscriminately and were operational for years.

Apple said that it fixed the vulnerabilities in question — working extremely quickly to resolve the issue just 10 days after it learnt about it.

In July last year, the ‘Project Zero’ team found six critical flaws in Apple iMessage that can compromise the user’s phone without even interacting with them. These security vulnerabilities fell into the ‘interactionless’ category.

Also Read- Snake is the Most Probable Wildlife Animal Reservoir of Novel Coronavirus: Study

Two members of ‘Project Zero’, Google’s elite bug-hunting team, published details and demo proof-of-concept code for five of six ‘interactionless’ security bugs that impact the iOS operating system and can be exploited via the iMessage client. All the six security bugs were patched with the iPhone maker’s iOS 12.4 release. (IANS)