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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

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Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0

 

 

 

 

 

 

 

 

 

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Google Will Start Giving EU Smartphone Users a Choice of Browsers and Search Apps on Android

Android users who open the Google Play store after the update will be given the option to install up to five search apps and five browsers, Gennai said

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Google said Thursday it will start giving European Union smartphone users a choice of browsers and search apps on its Android operating system, in changes designed to comply with an EU antitrust ruling.

Following an Android update, users will be shown two new screens giving them the new options, Google product management director Paul Gennai said in a blog post.

The EU’s executive Commission slapped the Silicon Valley giant with a record 4.34 billion euro (then $5 billion) antitrust fine in July after finding that it abused the dominance of Android by forcing handset and tablet makers to install Google apps, reducing consumer choice.

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Android users who open the Google Play store after the update will be given the option to install up to five search apps and five browsers, Gennai said. Pixabay

The commission had ordered Google to come up with a remedy or face further fines. The company, which is appealing the ruling, said the changes are being rolled out over the next few weeks to both new and existing Android phones in Europe.

ALSO READ: Measles Spread in Google’s Headquarters, Employees Discussing Ways To Protect Themselves

Android users who open the Google Play store after the update will be given the option to install up to five search apps and five browsers, Gennai said. Apps will be included based on their popularity and shown in random order. Users who choose a search app will also be asked if they want to change the default search engine in the phone’s Chrome browser.

Android is the most widely used mobile operating system, beating even Apple’s iOS. (VOA)