Tuesday February 19, 2019
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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

google
Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0

 

 

 

 

 

 

 

 

 

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No Proof our Images showed Pakistan Flag For ‘Toilet Paper’, Says Tech Giant Google

Google algorithms have displayed inappropriate search results on certain topics in the past

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

Google on Tuesday said that it has found no evidence that its Search algorithms were showing the Pakistani flag when looked for the “best toilet paper in the world”, the “best China-made toilet paper” or just “toilet paper”.

“While we continue to investigate the matter, we have not found any evidence that Google Images was ranking the Pakistani flag in response to this particular search,” a company spokesperson told IANS.

“Many news outlets wrote about an old screenshot from a meme website that is inconsistent with our UI (user interface) and dates back to 2017, and we have not seen any independent verification that these results ever appeared as depicted,” the spokesperson added.

Earlier, media reports said a glitch on Google Search results was noticed after the February 14 Pulwama terror attack that left 40 Central Reserve Police Force (CRPF) troopers dead.

Google CEO Sundar Pichai
Google CEO Sundar Pichai. (Wikimedia Commons)

Screenshots of the search results went viral as memes, posts and status updates on several social media platforms, including Twitter, Facebook and Instagram.

“Since these news stories published, images from those articles are now ranking for this query, as the pages contain words relevant to the search,” said the Google spokesperson.

Also Read- Scientist Who Coined the Term ‘Global Warming’ Dies at 87

Google algorithms have displayed inappropriate search results on certain topics in the past.

Earlier, searching words like “Feku”, “Pappu” and “Idiot” led users to the images of Indian Prime Minister Narendra Modi, Congress President Rahul Gandhi and US President Donald Trump, respectively. (IANS)