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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google
Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

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Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0

 

 

 

 

 

 

 

 

 

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Scam Spotter: Google Launches Programme to Stop Scammers Exploiting Covid-19

Google has launched a new programme to stop COVID-19 scammers

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Google
Google launches a new programme to spot stop Covid-19 scammers. Pixabay

Google on Thursday launched a new programme called Scam Spotter to spot and stop scammers who are exploiting the Covid-19 pandemic with alarming speed, taking advantage of fear and uncertainty.

The programme simplifies expert advice with three rules when you receive a suspicious phone call or message to figure out if it’s a scam.

The three rules are: “Slow it down, spot check and stop! Don’t send.”

According to the Federal Trade Commission (FTC), people reported $1.9 billion lost to scams in 2019.

Every minute, more than $3,600 disappeared from wallets and bank accounts in response to made-up stories of urgently overdue tax payments, bogus contest winnings, or a smooth-talking online suitor who suddenly needs some gift cards.

scam Google
According to the Federal Trade Commission (FTC), people reported $1.9 billion lost to scams in 2019. Pixabay

“A high-pressure phone call or exciting message can overcome many people’s judgment, especially if they are caught at a vulnerable moment,” said Google.

Also Read: The New Trends Of Fashion World Post-Pandemic

While people ages 25-40 are most likely to be scammed, research shows it’s seniors who stand to lose the most, with their median losses more than double the average.

The company also unveiled a new website ScamSpotter.org.

“If we learn how to spot the bad actors, we can spend our time focusing on those moments that matter,” said the company. (IANS)

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Google Brings YouTube Kids App on Apple TV

Now you can get YouTube Kids from App Store for your Apple TV

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YouTube Kids
YouTube Kids app is now available on Apple TV. Wikimedia Commons

Google has announced that its YouTube Kids app is now available on Apple TV and families can now download the app from the App Store.

The Kids app works on both the 4K and the HD versions of the streaming media player.

Once downloaded, to open the app, one can say “Hey Siri, open YouTube Kids.” One can also sign-in with their YouTube account for parent controls and settings.

“Once you have downloaded the app on your Apple TV (4K or HD), you can choose whether or not you want to sign in. If you choose to sign in, simply follow the prompts on your TV and enjoy. To open the app, you can use the Siri Remote and say “Hey Siri, open YouTube Kids,” Google said in a statement on Wednesday.

 YouTube Kids
Download YouTube Kids on your Apple TV and say “Hey Siri, open YouTube Kids.”. Wikimedia Commons

Also Read: IIT Mandi Researchers Have Developed Low-Cost Portable Ventilators

“If you choose to sign into the app on your TV, your parent controls and settings will transfer to the YouTube Kids experience on Apple TV. If you want to change any of your settings, you can do so in the app on a tablet or phone,” the company added.

YouTube Kids was first unveiled in 2015 as part of an effort to provide age-appropriate video content to children.

In the succeeding years, the app was introduced to various smart TVs such as LG’s webOS TVs and Samsung Smart TVs. (IANS)

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Learn Digital Skills With ‘Grow with Google OnAir’

Grow with Google OnAir to help jobseekers learn digital skills

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Google launches Grow with Google OnAir to help people with digital skills. Pixabay

Search engine giant Google on Monday launched Grow with Google OnAir that will help impart free digital skills training to everyone in the US and Canada for the first time.

The in-person ‘Grow with Google’ was launched in 2017 to help Americans get the digital skills they need to succeed.

To date, the Grow with Google programme has trained more than 4 million Americans on digital skills.

“Though we’re no longer able to gather in person, that doesn’t mean the learning has to stop. So we’re announcing virtual programmes from Grow with Google that can help,” Jesse Haines, Director, Grow with Google said in a statement.

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“Though we’re no longer able to gather in person, that doesn’t mean the learning has to stop. So we’re announcing virtual programmes from Grow with Google that can help,”said Jesse Haines, Director, Grow with Google, in a statement. Pixabay

The aim is to empower people — particularly jobseekers and small businesses — who are facing uncertainty and looking for digital skills training to help them increase their economic potential.

Google said it will offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians.

Read More: Low Magnitude Earthquakes Are Usual in Delhi: Scientists

Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”

After attending a Grow with Google OnAir workshop, attendees who are looking for more personalized help can register for a free one-on-one coaching session with a Googler.

“In addition to Grow with Google OnAir, which is available across the US, we continue to support our team of local Digital Coaches and our network of more than 7,000 local partner organizations, so that they can teach virtual workshops in their communities,” said Google. (IANS)