Tuesday July 16, 2019

Happy Sex Life comes with Hard Work and Effort, says Study

The findings are based on research involving approximately 1,900 participants from both heterosexual and same-sex relationships

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Representational image. Flickr

Toronto, November 8, 2016: The secret to a happy sex life is the belief that it takes hard work and effort, instead of expecting sexual satisfaction to simply happen, says a study.

“Your sex life is like a garden, and it needs to be watered and nurtured to maintain it, says a new study,” said researcher Jessica Maxwell from the University of Toronto.

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These “sexpectations” — the need to work on sexual growth or rely on sexual destiny — are so powerful they can either sustain otherwise healthy relationships or undermine them, she added.

“People who believe in sexual destiny are using their sex life as a barometer for how well their relationship is doing, and they believe problems in the bedroom equal problems in the relationship as a whole,” Maxwell said.

“Whereas people who believe in sexual growth not only believe they can work on their sexual problems, but they are not letting it affect their relationship satisfaction,” she pointed out.

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The findings are based on research involving approximately 1,900 participants from both heterosexual and same-sex relationships.

Maxwell said there is a honeymoon phase lasting about two to three years where sexual satisfaction is high among both sexual growth and sexual destiny believers.

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But the benefit of believing in sexual growth becomes apparent after this initial phase, as sexual desire begins to ebb and flow, she added.

The study, published online in the Journal of Personality and Social Psychology, showed that, while sexual-growth beliefs can buffer the impact of problems in the bedroom, they do not help as much if the problems become too substantial, Maxwell noted. (IANS)

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Worldwide Customer Experience and Relationship Management Software Market Grew 15.6% in 2018: Gartner

Worldwide enterprise application software revenue totalled more than $193.6 billion in 2018

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CRM remains both the largest and the fastest growing enterprise application software category. Pixabay

Global spending on customer experience and relationship management (CRM) software grew 15.6 per cent to touch $48.2 billion in 2018, a new report from Gartner said on Monday.

CRM remains both the largest and the fastest growing enterprise application category.

Worldwide enterprise application revenue totalled more than $193.6 billion in 2018, a 12.5 per cent increase from the 2017 revenue of $172.1 billion.

“Cloud growth has dropped slightly in 2018 but remains strong at 20 per cent and significantly above the overall growth rate of 15.6 per cent for CRM,” Julian Poulter, Senior Director Analyst at Gartner, said in a statement.

Worldwide, Customer, Relationship
Global spending on customer experience and relationship management (CRM) grew 15.6 per cent to touch $48.2 billion in 2018. Pixabay

“As an early mover to the Cloud, CRM is probably seeing a gradual reduction in cloud growth rates due to high adoption,” the statement added.

The top five CRM vendors accounted for more than 40 per cent of the total market in 2018.

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The top five vendors had very little change in ranking compared with 2017, although Microsoft climbed into the fifth position, narrowly displacing Genesys. (IANS)