Monday February 18, 2019
Home Science & Technology How Facebook ...

How Facebook decides what’s trending

0
//

New York: Ever wondered how Facebook determines what you see in your news feed every time you log in? The social networking site has actually devised different algorithms for it.

20-1437396013-facebook-25Apart from things like where you live and the pages you follow, it primarily looks for two broader signals — Topics that are being mentioned a lot and topics that suddenly seen an increase in mentions, Re/Code reported.

For example, singer Justin Bieber is mentioned often on Facebook. So the total volume of mentions is always high and is not a good indicator of whether or not he is part of a trending topic.

So, Facebook would look for a hike in mentions relative to the normal prattle around Bieber.

“This means that things that trend are not just the most highly mentioned people or topics, they have to be tied to some kind of relevant event,” the report said.

Once a topic is identified as trending, it is approved by a human controller, who also writes a short description for the story.

These people don’t get to pick what Facebook adds to the trending section.

“That’s done automatically by the algorithm. They just get to pick the headline,” the report added.

(IANS)

Next Story

Facebook Suspends 3 Pages Linked to Russian Government

Maffick's videos are generally critical of US foreign policy and the mainstream American media, while largely avoiding criticism of the Russian government.

0
Facebook
Facebook App on a smartphone device. (VOA)

Three video-centric pages run by a viral video company – Maffick Media – have been suspended from Facebook because they failed to properly disclose their ties with Russia, the media reported.

Ruptly, a subsidiary of the state-run RT (formerly Russia Today) which is funded by the Russian government, has a 51 per cent stake in Maffick Media.

“People connecting with Pages shouldn’t be misled about who’s behind them. Just as we’ve stepped up our enforcement of coordinated inauthentic behaviour and financially motivated spam over the past year, we’ll continue improving so people can get more information about the Pages they follow,” CNN quoted a Facebook spokesperson as saying on Friday.

Facebook
Facebook suspends 3 pages linked to Russian government. Pixabay

Facebook has suspended the pages intending to reach out to their admins, demanding them to disclose where the pages have been running from and their affiliation with their parent company in order to get back on the platform.

Designed to appeal to millennials, videos on these pages have collected tens of millions of views on Facebook but the pages do not disclose that they are backed by the Russian government, CNN reported.

Maffick’s videos are generally critical of US foreign policy and the mainstream American media, while largely avoiding criticism of the Russian government.

Facebook, Suspends
Facebook has suspended the pages intending to reach out to their admins, demanding them to disclose where the pages have been running from. VOA

“The move was an unusual one for Facebook since the company does not require users to provide information about parent companies, but it is rolling out ways to try to increase transparency about who runs popular Facebook pages and it has been taking aggressive steps to tackle covert government-backed information operations on its service,” CNN added.

ALSO READ: Study Finds, Statins Can Prevent Neurological Disorder Development

Unlike YouTube, Facebook does not have a policy of labelling state-sponsored media on the platform, but according to the report, it is considering transparency options that could help address the issue. (IANS)