Sunday, April 18, 2021
Home Lead Story Impact Of Covid Pandemic On Mobile Gaming Industry

Impact Of Covid Pandemic On Mobile Gaming Industry

Much before the pandemic, mobile gaming was on the upswing, driven by the ubiquitous smartphones and the availability of low-cost data

Amid the pandemic, especially the everything-from-home year, mobile gaming took off spectacularly in India. For consumers trying to deal with the prolonged social isolation, along with all the anxiety and ambiguity of the last year, mobile gaming provided a creative outlet. From my vantage point, I know of loved ones and peers who took to mobile games more fervently during the past year.

As we complete the pandemic anniversary, let us ponder over what is actually driving mobile gaming, and what does the future portends. As smartphones continue to be the central nervous system of human lives, the dependence on phones for work, for learning, and most importantly, for unwinding and socializing through gaming rose during the last year. Much before the pandemic, mobile gaming was on the upswing, driven by the ubiquitous smartphones and the availability of low-cost data.

Follow NewsGram on Twitter to stay updated about the World news.

 

At CyberMedia Research (CMR), our ongoing research around gaming has thrown some interesting insights. For instance, mobile gaming in India is driven by an array of gamer personas, ranging from the serious to the hyper-casual gamers. The growth in mobile gaming was led not by serious gamers, but rather by casual and hyper-casual gamers.

The democratization of gaming can be traced to smartphone usage. With smartphones, the need for dedicated gaming hardware devices is not felt. No consoles required. Additionally, mobile gaming apps evoke a sense of familiarity with consumers. Think Puzzles. Or card games. With the ease of access to such ‘freemium’ gaming apps online, more users than before, who typically do not identify themselves as ‘gamers’ have taken up gaming.

Mobile gaming
With smartphones, the need for dedicated gaming hardware devices is not felt. Pixabay

Our research points out the gaming intents vary across consumer cohorts. For instance, serious gamers primarily play to ‘relieve stress’, while casual and hyper-casual gamers seek to have ‘fun’. The choice of games is dictated by recommendations from friends and family. Social networking and social messaging platforms are two of the prominent channels for consumer awareness around new games.

Today’s gamers have, on average, close to seven games installed on their mobile phones. Among these, there are at least four games that they play avidly. Interestingly, men prefer to unwind with mobile games in the early evening, while women mostly chose to play late at night. On average, the duration of gaming play spans close to 90 minutes. Indians have traditionally enjoyed freemium offerings and seek value. The spike in-game time during the pandemic led many gamers to veer towards paid gaming apps.

ALSO READ: Report: 1 In 2 Mobile Users In India Are Hooked To Gaming

For instance, six out of 10 serious gamers chose paid gaming apps, while others continued to use ‘freemium’ apps. Amidst the nationwide lockdown in early 2020, the use of paid gaming increased by 15 percent, while ‘freemium’ gaming apps increased by a mere 8 percent. It will be interesting to see how this trend pans out in 2021 and beyond. ‘Freemium’ will probably continue to be the mainstay.

When it comes to smartphones, today’s gamers seek more — more RAM, better battery life, increased storage, faster touch response, and better processors. Smartphone brands are responding to the evolving mobile gaming needs. They seek to differentiate themselves with a focus on high refresh rates for smoother performance, enhanced displays, and bigger batteries, among others. As we look ahead, mobile gaming will only continue to become more mainstream. In doing so, it will become more exciting, more immersive, and more social than before.(IANS/JC)

STAY CONNECTED

19,517FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Older Adults More Willing To Help Others As Compared To Younger Adults

New research has found that older adults are more willing to make an effort to help others as compared to younger adults. According to...

Explore The Heritage Of Punjab Through The Lens Of Documentary ‘The Bathinda Fort’

With a view to inspire the younger generation about the glorious historical and cultural heritage of Punjab, senior Advisor to Chief Minister Lt Gen...

Know About The Six Nepali Women Creating A Record Feat

Six Nepali women have reached the top of Mt. Annapurna creating a record feat on the 8,091-metre tall peak, the Himalayan nation's Department of...

Study: Covid19 Likely Not To Effect The Brain Directly

SARS-CoV-2, the virus that causes Covid-19, likely does not directly infect the brain but can still inflict significant neurological damage, a new study suggests....

Explained: The Connection Between Hindus And Yazidis

BY- JAYA CHOUDHARY The Yezidis are the Kurdish religious minorities from countries like Iraq, Syria, Iran, and Turkey. With the news focusing on the culture...

Spiritual Power To Guard, ‘Jai Shri Ram’ Printed Mask More In Demand

As the second wave of covid19 is increasing everywhere especially in Maharashtra and other states. The only possible way to protect yourself is to...

Close Representation Of Women And Men Competing For The First Time In History

UN Women, a United Nations entity for gender equality and women's empowerment, on Friday said that the 2021 Tokyo Olympics will have close to...

What Has Happened To Basic Cricket Intelligence?

The Indian Premier League (IPL) has commenced with a flourish. Cricket has become the entertainment in this scary, dreary, and home-bound alternative that one...

Recent Comments