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Improve Your Food Delivery Service this Crazy Winter Season

Offer discounts exclusive to mobile users to encourage them to hit the order button and buy from you right away.

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There is no use preparing for an influx of food delivery orders if you don’t let people know that you are offering food delivery. Pixabay

Many restaurants see a winter sales slump right after the hectic holiday rush. The cold, harsh weather makes it hard to get people keen on getting out of the house to eat out. it’s also that time of the year when people want to take a break after all the stress and excitement of celebrating Christmas and New Year’s Eve. But just because people aren’t dining out doesn’t mean your restaurant has to suffer a revenue dip.

The foodservice industry has seen a rise in delivery orders these past few years thanks to the emergence of delivery services such as GrubHub and UberEats. And there’s no better time to start offering steaming hot, fresh food delivered straight to customers’ doorsteps than during the dark, gloomy days of winter.

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It helps to entice customers with special deals and discounts for their first orders as well. VOA

 

There are quite a few preparations you need to make, though. Aside from the obvious, such as preparing your restaurants equipments and investing in a new walk in freezer or walk in cooler to accommodate extra items, the following are things to keep in mind before offering food delivery.

  1. Serve the right food items for delivery.

A survey conducted by GrubHub shows that people’s appetites change according to the season. In winter, people order more warm, filling foods such as tom yum soup, chimichanga, and turkey sandwich. Also, there are less orders of comfort foods, such as pizza and mac ‘n cheese, because people are more concerned about eating immunity-boosting foods, such as chicken soup and vegetable soup.

 

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There’s no better time to start offering steaming hot, food delivered than during the dark, gloomy days of winter. Flickr

 

  1. Don’t forget the drinks.

If people can’t come to your Happy Hour, then why don’t you bring Happy Hour straight to their homes? Hot drinks such as mulled wine, hot toddy, or hot chocolate are more popular for obvious reasons in wintertime. It goes without saying that you should invest in the right logistics to ensure the temperature and flavor of your hot drinks remain the same.

  1. Use insulated food bags.

Insulation ensures your food and drink items are kept at the ideal serving temperatures. There are plenty of insulated food bags on the market, which can be used for a variety of items. Nylon and vinyl bags are the best for winter because these are made from water-resistant material that are perfect for cold, snowy, or rainy days. Nylon bags are breathable and have an advantage over vinyl bags by letting out steam to ensure items such as pizza crusts remain crisp inside the bag.

 

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Share photos of hot, steamy foods on your social media pages and tell customers you’re accepting food delivery right now.

 

  1. Ramp up your marketing.

There is no use preparing for an influx of food delivery orders if you don’t let people know that you are offering food delivery. Use all channels to inform customers about your new service. Train staff to let customers know that you’re accepting delivery orders. Post about it on all your social media pages and send out mass emails to your subscribers. It helps to entice customers with special deals and discounts for their first orders as well.

Also Read: Swiggy Raises $1bn From Venture Funds

  1. Go mobile.

It’s wintertime. Many people are very likely lounging on the couch scrolling down their Facebook news feeds on their phones. Take advantage of this by upping your social media game. Share photos of hot, steamy foods on your social media pages and tell customers you’re accepting food delivery right now. Offer discounts exclusive to mobile users to encourage them to hit the order button and buy from you right away.

Next Story

Syska Launches An Anti-Bacterial LED Bulb

This LED bulb by Syska can kill harmful bacteria at your home

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Syska launches an anti-bacterial LED bulb 'Bactiglow'. Pixabay

Syska on Tuesday launched an anti-bacterial LED bulb ‘Bactiglow’ with microbial disinfection properties that electrocute harmful bacteria present in a room.

The anti-bacterial bulb is priced at Rs 250 and is available at leading retails stores across the country and has a manufacturer warranty of one year.

“As one of the pioneers of LED lighting, our aim is to offer our customers, products that are convenient, affordable and reflect their evolving needs and preferences. The Syska Bactiglow LED bulb is a fine example of this proposition and offers consumers innovative features that are over & above the benefits of a regular LED bulb,” Rajesh Uttamchandani, Director, Syska Group said in a statement.

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The bulb does not emit harmful ultraviolet or infrared radiation. Pixabay

The bulb emits light in the wavelength of 400 nm to 420 nm which is safe for human exposure.

The bulb is designed for indoor use and can easily be installed in schools, colleges, commercial spaces, at home and does not emit harmful ultraviolet or infrared radiation.

Also Read- Google Announces its Plan to Identify, Label Slow Websites

Syska Bactiglow comes with 2-in-1 modes, where one can choose from either a lighting plus anti-bacterial mode or just the anti-bacterial mode. (IANS)