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Improve Your Food Delivery Service this Crazy Winter Season

Offer discounts exclusive to mobile users to encourage them to hit the order button and buy from you right away.

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There is no use preparing for an influx of food delivery orders if you don’t let people know that you are offering food delivery. Pixabay

Many restaurants see a winter sales slump right after the hectic holiday rush. The cold, harsh weather makes it hard to get people keen on getting out of the house to eat out. it’s also that time of the year when people want to take a break after all the stress and excitement of celebrating Christmas and New Year’s Eve. But just because people aren’t dining out doesn’t mean your restaurant has to suffer a revenue dip.

The foodservice industry has seen a rise in delivery orders these past few years thanks to the emergence of delivery services such as GrubHub and UberEats. And there’s no better time to start offering steaming hot, fresh food delivered straight to customers’ doorsteps than during the dark, gloomy days of winter.

Food Waste, food, delivery
It helps to entice customers with special deals and discounts for their first orders as well. VOA

 

There are quite a few preparations you need to make, though. Aside from the obvious, such as preparing your restaurants equipments and investing in a new walk in freezer or walk in cooler to accommodate extra items, the following are things to keep in mind before offering food delivery.

  1. Serve the right food items for delivery.

A survey conducted by GrubHub shows that people’s appetites change according to the season. In winter, people order more warm, filling foods such as tom yum soup, chimichanga, and turkey sandwich. Also, there are less orders of comfort foods, such as pizza and mac ‘n cheese, because people are more concerned about eating immunity-boosting foods, such as chicken soup and vegetable soup.

 

Food , delivery
There’s no better time to start offering steaming hot, food delivered than during the dark, gloomy days of winter. Flickr

 

  1. Don’t forget the drinks.

If people can’t come to your Happy Hour, then why don’t you bring Happy Hour straight to their homes? Hot drinks such as mulled wine, hot toddy, or hot chocolate are more popular for obvious reasons in wintertime. It goes without saying that you should invest in the right logistics to ensure the temperature and flavor of your hot drinks remain the same.

  1. Use insulated food bags.

Insulation ensures your food and drink items are kept at the ideal serving temperatures. There are plenty of insulated food bags on the market, which can be used for a variety of items. Nylon and vinyl bags are the best for winter because these are made from water-resistant material that are perfect for cold, snowy, or rainy days. Nylon bags are breathable and have an advantage over vinyl bags by letting out steam to ensure items such as pizza crusts remain crisp inside the bag.

 

Food Delivery
Share photos of hot, steamy foods on your social media pages and tell customers you’re accepting food delivery right now.

 

  1. Ramp up your marketing.

There is no use preparing for an influx of food delivery orders if you don’t let people know that you are offering food delivery. Use all channels to inform customers about your new service. Train staff to let customers know that you’re accepting delivery orders. Post about it on all your social media pages and send out mass emails to your subscribers. It helps to entice customers with special deals and discounts for their first orders as well.

Also Read: Swiggy Raises $1bn From Venture Funds

  1. Go mobile.

It’s wintertime. Many people are very likely lounging on the couch scrolling down their Facebook news feeds on their phones. Take advantage of this by upping your social media game. Share photos of hot, steamy foods on your social media pages and tell customers you’re accepting food delivery right now. Offer discounts exclusive to mobile users to encourage them to hit the order button and buy from you right away.

Next Story

NRAI Tells Online Food Aggregators to Realign Their Offerings to Create Restaurant-Friendly Ecosystem

It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry

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NRAI, Online, Food
In a meeting with the five top players -- Zomato, EazyDiner, Dineout, Magicpin and Nearbuy -- here, the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers. Pixabay

In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign, the National Restaurant Association of India (NRAI) on Tuesday told the platforms to realign their offerings to create a restaurant-friendly ecosystem, thus ending freebies and detox the consumers from discount addiction.

In a meeting with the five top players — Zomato, EazyDiner, Dineout, Magicpin and Nearbuy — here, the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting.

“It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry,” the association said in a statement.

The meeting came after thousands of restaurants delisted from online food aggregators’ platforms across the country. The Federation of Hotel and Restaurant Associations of India (FHRAI) on Monday joined the chorus, calling for a review of the agreement of online food apps with restaurants and threatening nationwide protests.

NRAI, Online, Food
In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign. Pixabay

Anshoo Sharma, Co-Founder & CEO, magicpin, said in a statement that they had a very productive discussion with the key members of NRAI.

“The NRAI members included President Rahul Singh (Beer Cafe), Priyank Sukhija (BoomBox, Lazeez Affaire, Flying Saucer and more), Vikrant Batra (Cafe Delhi Heights) and Nitin Saluja (Chaayos). We agreed on how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting,’ said Sharma.

magicpin said it works at a base margin of 10 per cent and allows partners to top-up anywhere from Rs 2,000 to Rs 20 Lakh as per their marketing needs for the month while delivering guaranteed RoIs to them.

“We are fully supportive of NRAI’s cause and are looking forward to working together to create sustainable impact for its members through the use of technology,” Sharma added.

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According to the FHRAI, restaurants are willing to do business with online food apps but the current policies need to be reconsidered.

“Restaurants are constantly but subtly threatened to participate in deep discounting schemes without respite through the year with one scheme getting replaced by another.

“Our members are neither given an option nor the opportunity to agree nor are they even consulted. Promises made while launching any new scheme is almost always broken by changing the rules itself,” said SK Jaiswal, Vice President of FHRAI.

Zomato’s Founder Deepinder Goyal had also requested restaurant owners to stop the #logout campaign. (IANS)