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India celebrates August 25 as ‘Dahi Handi’: Find out its significance in Hinduism!

The famous Dahi Handi celebration is also known as Gopalakala, in Maharashtra, and is based on this tale of Lord Krishna

Dahi Handi. Image Source: Wikimedia Commons

Kolkata, August 25, 2016: Commemorating the birth of Lord Krishna, the eighth incarnation of Lord Vishnu- Indians, particularly from Maharashtra and parts of Goa, celebrates Dahi Handi (Dahi means ‘curd’, Handi means ‘earthen pot’) with a lot of gusto and enthusiasm every year, that falls on the next day or on the same day of Krishna Janmashtami or Gokulashtami, in the month of August/ September.

We all are acquainted with the bhajans like “Maiya mori, mein nehi makhan khao”, “Yashoda ka mohan, makhan chor”, “Makhan ki chori, nandalal kare” and the tales of the little Lord Krishna, that how much he had love for dahi (curd) and makhan (butter), and the notorious means of getting them.

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Image Source: Wikimedia Commons
Lord Krishna. Image Source: Wikimedia Commons

The famous Dahi Handi celebration is also known as Gopalakala, in Maharashtra, and is based on this tale of Lord Krishna. This is a one-day event, on which the young troop of boys, make a human pyramid, to fetch the Handi which is filled with milk, curd, butter, fruits and water.

To make this more challenging, these Handis are kept several feet high, and the women folks, who assume the role of female cowherds from the story of Lord Krishna, prevent the boy troop from fetching the Handi, by throwing water on the pyramid formation, while the other spectators sing in Marathi, “Ala re ala, Govida ala”, which means, Govinda or the participants have arrived.

Though the real story behind celebrating Dahi Handi, is the mischievous acts of Lord Krishna, there is also a philosophical significance attached to it.

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We, the people, are being held back by dangles of Samsara, unable to open ourselves. The pot is believed to be the ‘human ego’ and the content of it is the ‘being’. Lord Krishna breaks the pot and releases the content from the binding of the Samsara. In this way, he reveals the real bliss of life introducing the true self.

So let’s get ready to enjoy and flourish ourselves with the blessings of Lord Krishna, on this year’s Dahi Handi, keeping in mind its significance, and by discovering our true self!

– by Riashe Chakraborty of NewsGram. Twitter:@itzriashe


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Reasons Why India Has Become a Call Center Hub

Experts are expecting the industry to grow considerably in the coming years on account of a steady influx of foreign investors

India is one of the largest call centre hubs in the world. Pixabay
India is one of the largest call centre hubs in the world. Pixabay
  • India has become a call center hub
  • In past few years, the industry has seen a drastic growth
  • There are several reasons which are making this industry flourish in India at such a fast pace

For over a decade, the call center industry in India has reached at least US$710 million in revenue. Experts are expecting the industry to grow considerably in the coming years on account of a steady influx of foreign investors.

At present, there are a lot of call centers in India and nearly every multinational company has outsourced their customer service to the country. Call centers, after all, can help in terms providing better customer outreach and flexibility according to www.ameridial.com. More so, it has become essential for companies to set up call centers in India as a means to lessen costs and, more importantly, achieve better growth.

UP Investor Summit saw the launch of app e-Saathi.
This upsurge in the industry is providing many people with jobs. Pixabay

Indeed, it’s not so hard to think about the reasons why India has been preferred as a call center hub by a lot of foreign corporations. For a fact, these reasons are too obvious to begin with.

Government support

Ever since it lifted obstacles that have gotten in the way, the Indian government was able to prioritize the growth of the call center industry as an important economic driver, and it has continued to do so today. With such a strong backing from policymakers, the business process outsourcing environment in the country continues to prosper.

 A competitive workforce

The first thing that’s on this list is the Indian workforce itself. A lot of companies are looking towards India not because it’s cheaper to set up a CRM arm there. It’s the Indian employees themselves that encourage companies to invest. What with a great wealth of skilled and professional workers, India is a powerhouse when it comes right down to supplying qualified individuals to the job of engaging clients from overseas.

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From text to graphics, this software does it all. Pixabay
A competitive workforce is another reason for the upsurge of call centre industry in India. Pixabay

English proficiencies

But aside from the abilities of Indian workers along the lines of customer service, it is their capacity to speak English is what drives companies from Canada and the United States to expand their operations across the subcontinent. Language, after all, is an important factor of effective CRM, and with an Indian workforce, companies can get a competitive edge.

 An effective training environment

One reason why Indian call center workers are valuable is that they are constantly trained. Nothing else can provide better results than a worker who has just updating his skills through re-training. For foreign investors, this has been one of the most notable reasons  they prefer to establish a foothold in India.

Investments in IT

Apart from being a call center hub, India has also been regarded as one of the world’s most important tech hubs, standing side by side with Silicon Valley. Recent forays into the IT industry has introduced several innovations that have also impacted other industries as well. Call centers are not exempted from these disruptions since they are currently reaping the benefits of updated technologies and infrastructure.

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Cloud networking is also a great way of lessening the work burden. Pizabay
Investment in IT and Infrastructure is increasing the number of call centers in India. Pixabay

There are still a lot of reasons that can very well define the successes of the Indian call center industry. What’s important is that the industry enjoys a large share of the global call center pie, providing employment and driving growth for the years to come.