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India Needs To Return to The Handloom Bandwagon: Here is Why!

The British had ruined the cottage industries of India, and they remained dead even after the invaders had left the country

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Handloom Industry. Image source: www.power2sme.com
  • India has always boasted of a rich heritage of producing handloom apparels
  • During the rule of monarchs, like the Mughals, these weavers and artisans were greatly rewarded for their genius and artistry
  • With the advent of British, this changed and the cottage industries received a huge blow

India has been the treasure trove of raw materials for as long as history can remember. The rich and fertile lands of India were the primary producers of all kinds of spices and the people were expert in the art of agriculture. Not only that, they could produce magnificent paintings with natural colors which they extracted from the flowers, fruits and even spices. Different parts of India were known for their own distinct culture and art. Though dissimilar according to their place of origin, they had certain noticeable similarities as well.

Dhaka was famous for its muslin, Orissa for Ikat, West Bengal for Baluchuri, Madhya Pradesh for Chanderi and Maheshwari , Andhra Pradesh for Pomchampally and Bihar for tussar silk. The exceptional prowess of India in this particular field drew many foreign invaders to India.

A silk loom in Varanasi, India. Image Courtesy : Wikimedia Commons
A silk loom in Varanasi, India. Image Source: Wikimedia Commons

When the British invaded India and set up colonies, they bought all the raw materials they could from India and sent it to Britain. The Indian market was flooded with cheap British goods, in exchange. The Drainage of Wealth began and indigenous Indian cottage industries faced a terrible downfall.

The artisans and workers were not appreciated like the olden days any more. Instead they were tortured and they had to produce whatever the foreign government asked them to. A deplorable state of the economy of India was inevitable.

Even after the British left India and India became independent, we were not entirely been able to get over the Company Raj. Industrial revolution, which was brought into India by the British, adversely affected the cottage industries of India. Mass produced industrial goods were far cheaper than hand-loom products thus people would always buy them. The living conditions of the talented weavers and artists of India is continuing to deteriorate.

A weaver making a saree in Bishnupur, West Bengal. Image Courtesy : Wikimedia Commons
A weaver making a saree in Bishnupur, West Bengal. Image Source: Wikimedia Commons

However, today, numerous foreign countries, including that of Europe, appreciate the beauty of handmade garments and therefore the demand for them in the market is gradually increasing. The Ministry of Textiles of the Indian Government has taken a novel initiative by promoting the Khadi industry under the label of “Indian Handloom Brand” (IHB). 

A weaver in Kullu, Himachal Pradesh. Image Courtesy : Wikimedia Commons
A weaver in Kullu, Himachal Pradesh. Image Source: Wikimedia Commons

IKEA is also playing an instrumental role in emancipation of Indian cottage industries by joining hands with many of such small Indian companies. So, there is still hope that the indigenous handloom industries of India will be able to reaffirm its position in the world market.

-This article is compiled by a staff-writer at newsGram.

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    This is the only way forward

  • Aparna Gupta

    Handloom industry in India plays a very crucial role in providing employment and is a unique identity of India.

  • AJ Krish

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SHARE
  • codesandcodd

    At last something good is happening … After reading this article I am happy and at peace …

  • codesandcodd

    This is the only way forward

  • Aparna Gupta

    Handloom industry in India plays a very crucial role in providing employment and is a unique identity of India.

  • AJ Krish

    Reviving the Indian Handloom, will not only create many new job opportunities but also create a sense of pride in engaging in an indigenous art.

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Google Announces New Prepaid Plans for YouTube Premium & Music

New Prepaid Plans Unveils for YouTube Premium and Music Premium in India

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Prepaid plans for YouTube Premium and Music Unveils
YouTube Music and YouTube Premium respectively offering premium and ad-free music streaming and content with their Prepaid plans. Pixabay

US-based search engine giant Google has announced new prepaid plans for YouTube Premium and YouTube Music Premium for users in India.

YouTube launched YouTube Premium and YouTube Music in India last March and while at the time users could only subscribe to a monthly plan.

Now, users will be able to purchase one-month or three-month prepaid plans for YouTube Premium and Music Premium in India.

“With these new plans for India, users can now purchase prepaid plans without enrolling in an ongoing subscription and enhance their viewing and listening experience with all the paid membership benefits for the period that they pay for,” the company said in a statement on Monday.

New prepaid plans announced by google
Social media apps allow users to connect and interact. Pixabay

The new YouTube Music prepaid plans in India start from Rs 109 for a month and Rs 309 for a period of three months.

The YouTube Premium prepaid plan, on the other hand, is priced at Rs 139 for one month and Rs 399 for three months.

ALSO READ: Google CEO Sundar Pichai Bets Big on YouTube For Future Growth

YouTube Music Premium offers ad-free music, download any song for offline playback, listen to music in the background while accessing other apps and YouTube Premium offers all the benefits of YouTube Music Premium.

Google says that prepaid plans can be purchased with credit or debit card using Visa or Master-card and the YouTube Premium page reads “many forms of payment are accepted”.(IANS)