Tuesday December 10, 2019
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Indian appointed as regional director under ICC

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Paris: Abhinav Bhushan, an Indian lawyer was appointed as the regional director for South Asia in the International Arbitration Court under the International Chamber of Commerce (ICC).

The first Indian to be appointed as deputy counsel of the ICCearlier, Bhushan “will be based in its Asia offices in Singapore and will take on part of the role of the outgoing regional director, Sylvia Tee”, the ICC announced in an official statement here.

“I look forward to strengthening ICC’s presence in South Asia and am committed to further raising awareness of ICC Arbitration and other dispute resolution services,” said Bhushan.

“A foremost objective will be to develop a programme of first-rate networking and training events that will bring ICC expertise to the doorsteps of legal practitioners and dispute resolution users in the region,” he added.

The appointment of Bhushan is in continuation of ICC’s efforts to expand its on-the-ground presence in Asia.

Bhushan brings to his new role first-hand experience working on arbitrations arising out of common law jurisdictions, in particular working with parties from India, Singapore and other regions of Asia, the statement read.

Bhushan’s appointment also follows the creation of an Indian Arbitration Group of the ICC, established as part of ICC India.

Besides, Davinder Singh, a top Indian-origin lawyer in Singapore has been named Vice-Chairman of the ICC, the media reported.

The 58-year-old Chief Executive Officer of Drew & Napier Singapore’s leading law firm has been appointed as the Vice-Chairman of the ICC Commission on corporate responsibility and anti-corruption.

Singh, a Member of Singapore Parliament from 1988-2006, is appointed to the leadership of one of 13 policy commissions under the ICC, which forges international rules, mechanisms and standards used across the globe.

The Commission on Corporate Responsibility and Anti-corruption develops rules of conduct, best practices and advocacy for fighting corruption, among other things.

It brings together more than 300 members from 40 countries, representing multi-national companies, law firms, trade associations, and small and medium-sized enterprises.

ICC is a private sector global business organisation with a central role in world trade and commerce.

It provides a forum for businesses and other organisations to examine and better comprehend the nature and significance of the major shifts taking place in the world economy.(IANS)(image: icc.ge)

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India is Leading Mobile Ad Fraud in Asia: Report

Marketers must understand the potential of technologies such as Blockchain that can help solve issues related to fraud and create security and transparency in mobile marketing ecosystem

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Asia
Major types of ad Fraud are cookie stuffing (74 per cent), adware traffic (65 per cent), data fraud (61 per cent) and ad injection (54 per cent), and the cases Have Been Increasing in Asia. Pixabay

India is leading mobile ad Fraud in Asia with a rate of 62 per cent as marketers are spending nearly 20 per cent of their advertising budget on ad fraud, a new report said on Monday.

Nine out of 10 marketers said there is scope for improvement in ad fraud prevention methods while 95 per cent respondents felt that lack of penalties and transparency in industry regulations give rise to ad fraud,” said the report titled ‘Ad Fraud Benchmark Report’ from global non-profit organization Mobile Marketing Association.

Major types of ad fraud are cookie stuffing (74 per cent), adware traffic (65 per cent), data fraud (61 per cent) and ad injection (54 per cent).

Only 37 per cent respondents are aware of Blockchain and its application to fraud prevention, said the report published in collaboration with a leading research firm Decision Lab.

Asia
India is leading mobile ad Fraud in Asia with a rate of 62 per cent as marketers are spending nearly 20 per cent of their advertising budget on ad fraud, a new report said on Monday. Pixabay

“In India, the awareness on ad fraud risks is very low with almost a fifth of the marketers being unclear of their ad fraud budget and majority of them believing that fraudulent activities will only increase,” said Moneka Khurana, Country Head, MMA India.

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“Marketers must understand the potential of technologies such as Blockchain that can help solve issues related to fraud and create security and transparency in mobile marketing ecosystem,” Khurana added. (IANS)