Wednesday, January 20, 2021
Home Lead Story Instagram Allows Advertisers Create Sponsored Ads From User Accounts

Instagram Allows Advertisers Create Sponsored Ads From User Accounts

Advertisers can create Branded Content ads without the need for creators to post organically

Facebook-owned Instagram is now allowing advertisers to create sponsored ads from user accounts and the feature is part of its update to branded content ads.

Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand.

Till today, Branded Content ads could only be created by promoting the existing posts from creators.

“Instagram is now launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on Instagram first,” the company said in a recent blog post.

Follow NewsGram on Twitter to stay updated about the World news.

Now brands have more flexibility with fewer constraints when they want to run Branded Content ads.

This new process has been designed with creator control in mind — creators can approve and pause any ads published from their handle.

The ads appear just like organic posts published from the user’s account, with a tag ‘Paid partnership with the brand name’.

Instagram
Until today, branded content posts from creators that included product tags were not able to be promoted. Unsplash

Branded Content ads in Stories can now include tappable elements, such as @mentions, location, and hashtags.

Want to read more in Hindi? Checkout: नए कृषि कानूनों पर बातचीत के लिए किसानों को आमंत्रित करता हूं : कृषि मंत्री

“We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience,” Instagram said.

The company also introduced the ability for businesses to promote branded content posts with product tags.

Until today, branded content posts from creators that included product tags were not able to be promoted.

“Now brands can get more value out of this content that makes it easy for people to shop directly from creators that inspire them,” Instagram added.

ALSO READ: Tips On Starting A Video Production Company

The company has also launched the ability for businesses and creators to set a minimum age for their branded content feed posts on Instagram.

They can choose to set a default minimum age or a minimum age for specific countries, or a combination of both. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

I Could Diligently Work For Public Welfare Because I Was Not Associated With Any Political Party: Sonu Sood

Actor Sonu Sood, who was lauded for his efforts to send migrants home safely during lockdown last year, dismisses allegations that he pulled off...

Covid-19 Vaccines Less Effective For People Suffering From Obesity

Covid-19 vaccines may not be fully effective in people who are suffering from obesity, as experts on Tuesday suggested that the process of healing...

The Positive Role Of Male Sex Hormones In The Treatment Of Breast Cancer

Researchers have found new evidence about the positive role of androgens, commonly thought of as male sex hormones but also found at lower levels...

Autonomy-Supportive Parenting Contributes Positive Well-Being Of Children

Researchers have found that autonomy-supportive parenting, or offering meaningful choices when possible, contributed to the positive well-being of both children and parents. "We explored...

People With Depression Likely To Report An Increase In Drinking

People with anxiety and depression are more likely to report an increase in drinking during the Covid-19 pandemic than those without mental health issues,...

50 Percent Of Patients In Need Of An Early Liver Transplant Died In Lockdown

Nearly 50 percent of patients in need of an early liver transplant, but who did not undergo the procedure due to fear of contracting...

Lack Of Fatty Acid Triggers Multiple Sclerosis

The abnormal immune system response that causes multiple sclerosis (MS) by attacking and damaging the Central Nervous System can be triggered by the lack...

Science Has Delivered, Will The WTO Deliver?

By Brajendra Navnit, Ambassador and Permanent Representative of India to WTO A proposal by India, South Africa, and eight other countries call on the World...

Recent Comments