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Instagram Developing A New Format To Promote “Branded Content Ads”

"Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics."

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Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

Since several small and big businesses are thriving on Instagram, the Facebook-owned photo messaging app is  to developing a new format allow brands, influencers and public figures to easily come together for better advertising, spanning more people.

Announced at a “Breakfast Tuesday” for businesses and influencers, the “Branded content ads” feature comes as part of the app’s deeper strategy of connecting advertisers and creators into more formal partnerships, web portal AdAge reported late on Tuesday.

Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

The “Branded content ads” would enable advertisers to promote these Instagram campaigns just like they would any other advertisement, the report said.

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The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported. Pixabay

“Brands are seeing that this branded content ad product sometimes help overcome challenges they have with organic branded content. We are exploring ways that brands can amplify branded content,” the report quoted Ashley Yuki, Product Management Executive, Instagram as saying.

According to Yuki, the platform had been testing these advertisements since last year.

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“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.” Pixabay

The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported.

“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.”

Also Read: Know How Ohio Teenager Defined His Anti-Vaccine Mother, Believing It Caused Autism

Hosting over 1 billion monthly active users, influencer marketing on the photo-messaging app is expected to be a $2 billion market in 2019, according to Mediakix, an influencer agency.

Along with Instagram, other social networking giants like YouTube, Twitter and Snapchat are also working out ways to control the market that connects brands to the known users of their platforms. (IANS)

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Facebook Apps Encountering Glitch: Report

Also on Wednesday, Google and its services including Gmail, Maps and Drive went down globally

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook ruled out a cyber attack speculation which started making the rounds when products of its family of apps — WhatsApp, Instagram and Messenger — began encountering service outage for nearly eight hours in what appeared to be one of the longest downtimes.

On Wednesday, users across the globe experienced problems sending messages on Messenger and Whatsapp. The social networking giant’s photo-messaging app Instagram also suffered service disruptions.

After users reported about the inconvenience faced by them on the websites and mobile apps, Facebook took to Twitter to respond: “We’re aware that some people are currently having trouble accessing the Facebook family of apps. We’re working to resolve the issue as soon as possible.”

The tech major confirmed that the problem was not related to a Distributed Denial of Service (DDoS) cyber attack.

“We’re focused on working to resolve the issue as soon as possible, but can confirm that the issue is not related to a DDoS attack,” Facebook informed the users, who believed the service disruption could be a “cyber attack”.

Although the users could open Facebook and Instagram mobile apps, they experienced troubles uploading posts, say reports.

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The logo for Facebook appears on screens at the Nasdaq MarketSite in New York’s Times Square, March 29, 2018. VOA

“We’re aware of an issue impacting people’s access to Instagram right now. We know this is frustrating, and our team is hard at work to resolve this ASAP,” Instagram tweeted.

Earlier in the day, WhatsApp appeared to be fine for many people, but users in India, Bangladesh, Argentina, and more noticed issues with sending messages as the afternoon went on. Users in Brazil were experiencing the most severe outages, The Verge reported.

Users also noted that attempting to use Facebook to sign into apps like Tinder or Spotify was not working either.

Also Read- Taming Fake News is Top Concern of WhatsApp India

Internet users made their way to Twitter to complain about the hours-long service disruption with hashtags such as “#FacebookDown”, “#InstagramDown” and “#Whatsapp”.

Also on Wednesday, Google and its services including Gmail, Maps and Drive went down globally. (IANS)