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Instagram Developing A New Format To Promote “Branded Content Ads”

"Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics."

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Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

Since several small and big businesses are thriving on Instagram, the Facebook-owned photo messaging app is  to developing a new format allow brands, influencers and public figures to easily come together for better advertising, spanning more people.

Announced at a “Breakfast Tuesday” for businesses and influencers, the “Branded content ads” feature comes as part of the app’s deeper strategy of connecting advertisers and creators into more formal partnerships, web portal AdAge reported late on Tuesday.

Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

The “Branded content ads” would enable advertisers to promote these Instagram campaigns just like they would any other advertisement, the report said.

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The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported. Pixabay

“Brands are seeing that this branded content ad product sometimes help overcome challenges they have with organic branded content. We are exploring ways that brands can amplify branded content,” the report quoted Ashley Yuki, Product Management Executive, Instagram as saying.

According to Yuki, the platform had been testing these advertisements since last year.

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“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.” Pixabay

The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported.

“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.”

Also Read: Know How Ohio Teenager Defined His Anti-Vaccine Mother, Believing It Caused Autism

Hosting over 1 billion monthly active users, influencer marketing on the photo-messaging app is expected to be a $2 billion market in 2019, according to Mediakix, an influencer agency.

Along with Instagram, other social networking giants like YouTube, Twitter and Snapchat are also working out ways to control the market that connects brands to the known users of their platforms. (IANS)

Next Story

Instagram Removes IGTV Shortcut Button Due to Lack of Use

It also said social media media platforms would extend end-to-end encryption from WhatsApp to include Instagram Direct and all of Facebook Messenger, though it could take years to complete, TechCrunch reports

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Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned Instagram has removed the IGTV shortcut button from the top right corner of the app’s home screen because not enough people are interacting with it.

Instagram launched IGTV in 2018 in an effort to compete with YouTube, but then TikTok came along. Before IGTV, Instagram had only allowed people post videos that were 60 seconds or shorter.

Almost seven million of Instagram’s one billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. For reference, TikTok received 1.15 billion downloads in the same period since IGTV launched, TechCrunch reports.

“Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app… We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community,” the report quoted a Facebook spokesperson.

Instagram, Shopping, US
Instagram, which, according to Statista, has 69 million users in India, is currently testing direct shopping in the US and plans to bring it to more markets in the future. Pixabay

Additionally, Instagram has started testing its direct messaging feature to its desktop site, meaning now one can finally keep up with their conversations from browser.

Facebook’s plans to allow Instagram DMs over the web were first revealed last year by noted app leaker Jane Manchun Wong.

Also Read: Electric Vehicle Maker Tesla Denies Driver Complaints of Sudden Unintended Acceleration: Report

With the upcoming update, users will be able to create chats from the profile screen via a newly added “message” button and one may also able to share posts to others via DM as well as receive notifications on desktop if the browser supports it.

It also said social media media platforms would extend end-to-end encryption from WhatsApp to include Instagram Direct and all of Facebook Messenger, though it could take years to complete, TechCrunch reports. (IANS)