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Instagram Developing A New Format To Promote “Branded Content Ads”

"Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics."

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Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

Since several small and big businesses are thriving on Instagram, the Facebook-owned photo messaging app is  to developing a new format allow brands, influencers and public figures to easily come together for better advertising, spanning more people.

Announced at a “Breakfast Tuesday” for businesses and influencers, the “Branded content ads” feature comes as part of the app’s deeper strategy of connecting advertisers and creators into more formal partnerships, web portal AdAge reported late on Tuesday.

Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

The “Branded content ads” would enable advertisers to promote these Instagram campaigns just like they would any other advertisement, the report said.

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The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported. Pixabay

“Brands are seeing that this branded content ad product sometimes help overcome challenges they have with organic branded content. We are exploring ways that brands can amplify branded content,” the report quoted Ashley Yuki, Product Management Executive, Instagram as saying.

According to Yuki, the platform had been testing these advertisements since last year.

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“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.” Pixabay

The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported.

“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.”

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Hosting over 1 billion monthly active users, influencer marketing on the photo-messaging app is expected to be a $2 billion market in 2019, according to Mediakix, an influencer agency.

Along with Instagram, other social networking giants like YouTube, Twitter and Snapchat are also working out ways to control the market that connects brands to the known users of their platforms. (IANS)

Next Story

Instagram to Allow Users to Have More Control Over their Personal Information

A user could restrict someone by swiping left on a comment, through the Privacy tab in Settings or directly on the profile of the account you intend to restrict

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

Facebook-owned Instagram on Tuesday announced a new feature which will allow users to have control over the personal information they share with third-parties through the app and it will be rolling out gradually over the next six months.

A user can navigate to Settings -> Security -> Apps and Websites to see which third-party services have access to their data.

“It is essential that we protect the data people share with us. We also want to give people more control over the data they share with other apps and services,” the company said in a statement.

Instagram will also be rolling out an “updated authorisation screen” that will notify users when a third-party app is requesting to use data.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

“To ensure you know what specific data third parties are requesting from you, we are also introducing an updated authorization screen that lists all the information the third party is requesting to access. You’ll have the option to “cancel” or “authorize” this access directly from the authorisation screen,” the company added.

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Instagram has also rolled out a new mode called “Restrict” globally that would let users stop people who bully them via offensive posts or abusive comments.

A user could restrict someone by swiping left on a comment, through the Privacy tab in Settings or directly on the profile of the account you intend to restrict. (IANS)