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Instagram Users Less Interested In Controversial Images

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People are not interested in political or controversial images on Instagram Wikimedia Commons
People are not interested in political or controversial images on Instagram Wikimedia Commons
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  • Recent study says, Instagram users don’t like to engage with controversial images
  • People see Instagram more as a way of escaping from the ‘real world’
  • Users prefer ‘clean images’

The majority of Instagram users are drawn to the popular photo-sharing platform for social news and entertainment, and they are less likely to engage with political or controversial images, says a study.

Instagram users are not interested in controversial images. Pixabay
Instagram users are not interested in controversial images. Pixabay

“The reasons that users avoid political or controversial news photos are multifaceted,” said T.J. Thomson, a doctoral candidate at the University of Missouri in the US.

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“Some users said they felt badly about ‘liking’ a photo of a tragedy while others said they turn to other sources when they seek serious news stories,” he added.

“Many people view Instagram as an oasis where they can escape from the troubles and concerns of everyday life,” Thomson said.

In the study, published in the journal Visual Communication Quarterly, the researchers identified three user groups that emerged from the study’s sample.

Some Instagram users feel guilt on liking pics of tragedies. Wikimedia Commons
Some users feel guilt on liking pics of tragedies. Wikimedia Commons

Feature lovers, who mostly engaged with exciting photos that showcase adventure and travel. News hounds, who engaged most strongly with photos concerning politics and global culture; and optimists, who engaged with uplifting, positive and funny images.

While the majority of users in the groups preferred feature images to news images, the researchers found that news images can garner strong engagement if they are presented in ways both aesthetically pleasing and empowering.

“Most users in our study preferred simple, clean images,” said Keith Greenwood, Associate Professor of Journalism at the University of Missouri.

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 Many Instagram users use the app to escape from harsh realities of life. VOA
Many Instagram users use the app to escape from harsh realities of life. VOA

“So news organisations might draw in more engagement from users if they post images that are representative of the story they’re telling, but are still friendly to the eye,” Greenwood said. IANS

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Instagram Unveils New Feature on its Platform

Instagram's Stories lets users post images and videos that vanish after 24 hours

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Instagram
Instagram. Pixabay

Popular photo-sharing platform Instagram on Friday announced its users can now make a “close friends” list on its “Stories” to share it with the people they’ve selectively added.

It is a global roll-out and to add people to their list, users need to go to their profile and tap on “Close Friends” in the side menu.

“Only you can see your close friends list and no one can request to be added, so you can feel comfortable adjusting it at any time. When you share to Stories, you’ll see the option to share with just the people on your ‘Close Friends’ list,” the Facebook-owned company wrote in a blog post.

Instagram
Now, share Instagram Stories with close friends. Pixabay

If someone has added you to their list, you will see a green badge when you’re viewing their stories. You’ll also see a green ring around their profile photo in the Stories tray, the company added.

Instagram’s Stories lets users post images and videos that vanish after 24 hours.

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Like Snapchat, the photos and videos shared in an Instagram Story can’t be viewed once 24 hours have elapsed. (IANS)