Sunday February 24, 2019
Home Lead Story Instagram Use...

Instagram Users Less Interested In Controversial Images

0
//
People are not interested in political or controversial images on Instagram Wikimedia Commons
People are not interested in political or controversial images on Instagram Wikimedia Commons
  • Recent study says, Instagram users don’t like to engage with controversial images
  • People see Instagram more as a way of escaping from the ‘real world’
  • Users prefer ‘clean images’

The majority of Instagram users are drawn to the popular photo-sharing platform for social news and entertainment, and they are less likely to engage with political or controversial images, says a study.

Instagram users are not interested in controversial images. Pixabay
Instagram users are not interested in controversial images. Pixabay

“The reasons that users avoid political or controversial news photos are multifaceted,” said T.J. Thomson, a doctoral candidate at the University of Missouri in the US.

Also Read: Instagram updates website to become more useful

“Some users said they felt badly about ‘liking’ a photo of a tragedy while others said they turn to other sources when they seek serious news stories,” he added.

“Many people view Instagram as an oasis where they can escape from the troubles and concerns of everyday life,” Thomson said.

In the study, published in the journal Visual Communication Quarterly, the researchers identified three user groups that emerged from the study’s sample.

Some Instagram users feel guilt on liking pics of tragedies. Wikimedia Commons
Some users feel guilt on liking pics of tragedies. Wikimedia Commons

Feature lovers, who mostly engaged with exciting photos that showcase adventure and travel. News hounds, who engaged most strongly with photos concerning politics and global culture; and optimists, who engaged with uplifting, positive and funny images.

While the majority of users in the groups preferred feature images to news images, the researchers found that news images can garner strong engagement if they are presented in ways both aesthetically pleasing and empowering.

“Most users in our study preferred simple, clean images,” said Keith Greenwood, Associate Professor of Journalism at the University of Missouri.

Also Read: Best Indian Travel Bloggers to Follow on Instagram

 Many Instagram users use the app to escape from harsh realities of life. VOA
Many Instagram users use the app to escape from harsh realities of life. VOA

“So news organisations might draw in more engagement from users if they post images that are representative of the story they’re telling, but are still friendly to the eye,” Greenwood said. IANS

Next Story

Instagram to Test Donation Sticker on its Stories Feature

Since Instagram has not offcially addressed the subject as yet, whether or not donation sticker rolls out to the public still remains unclear

0
Instagram
InstagramAn affordable way to boost your content . Pixabay

Facebook-owned photo-messaging app Instagram is reportedly testing a donation sticker on its Stories feature that would offer fundraising and donation tools for charity or personal reasons.

“Instagram is working on ‘Donation’ sticker. It lets users start fundraisers for their favorite non-profits,” tipster Jane Manchun Wong tweeted on Monday.

Facebook has been hosting such fundraising tools since 2015 and it recently dropped fees associated with those donations.

Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

“Over the past few years, Instagram has been experimenting with what payments would look like on the platform, but it has so far only released test features to allow select users to book spa appointments and restaurant reservations,” The Verge reported.

Also Read- U.S. Commerce Department Recommends White House on How to Proceed with Auto Industry Tariffs

Instagram has also been developing a standalone app for shopping indicating the possibility for payment functionalities to also exist on Stories, the media has reported.

Since Instagram has not offcially addressed the subject as yet, whether or not donation sticker rolls out to the public still remains unclear. (IANS)