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Least Trusted Tech Company: Facebook

Netflix and Tesla tied for the position of the most trusted companies in the list

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Facebook, data, photos, vietnam
A smartphone user displays a Facebook newsfeed .VOA

In a reflection of what a series of data leaks and scandals has done to damage the reputation of Facebook, a new survey has found that the world’s largest social network leads the list of companies that people trust the least.

According to a survey of 1,000 people conducted earlier this month by research company Toluna, 40 per cent of respondents said they trusted Facebook the least with their personal information, PCMag.com reported last week.

Facebook, social media
Silhouettes of laptop users are seen next to a screen projection of Facebook logo in this illustration. VOA

 

In terms of lack of trust among its users, Facebook leads other technology companies by a huge margin, according to the survey.

Facebook is followed by Twitter and Amazon which tied for the second position with lack of trust from eight per cent of the respondents for each of the companies.

Following Twitter and Amazon are Uber and Google.While seven per cent of the respondents said they did not trust Uber with their personal data, six per cent said the same of Google.

Facebook, data
A Facebook logo is displayed at a start-up companies’ gathering in Paris, France. VOA

Microsoft and Apple fared comparatively well. While four per cent of the respondents expressed lack of trust in Apple, just two per cent of the total respondents said they did not trust Microsoft with their personal information.

Also Read: Elon Musk May Buy GM Plant to Increase Tesla Production

Netflix and Tesla tied for the position of the most trusted companies in the list, with one per cent of the respondents showing lack of trust in each of these two companies. (IANS)

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Netflix and OTT Platforms Slowly but Steadily Eating Cable TV Business

The potential reasons for this decline were non-renewal of subscriptions, the transition of subscribers to alternate sources of entertainment

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Netflix, Cable TV, Business
While the C&S universe was reported to have expanded to 197 million households by the end of 2018 with digital cable gaining the most, there was an erosion in the active subscriber base in the last quarter. Pixabay

Netflix and other over-the-top (OTT) platforms are slowly but steadily eating the cable TV business, a new KPMG report has said, adding that there was a decline of nearly 12-15 million active subscribers for the cable & satellite (C&S) universe in the fourth quarter (Q4) of the financial year 2019.

Subscription revenues grew at a modest 8.1 per cent in FY19 to reach Rs 463 billion, with the NTO implementation hiccups costing growth in the last quarter.

“While the C&S universe was reported to have expanded to 197 million households by the end of 2018 with digital cable gaining the most, there was an erosion in the active subscriber base in the last quarter with a decline of nearly 12-15 million households in the overall C&S household base,” said the KPMG report titled “India’s Digital Future: Mass of niches”.

The potential reasons for this decline were non-renewal of subscriptions, the transition of subscribers to alternate sources of entertainment such as OTT and certain blackouts owing to the implementation of the the New Tariff Order (NTO).

Netflix, Cable TV, Business
Netflix and other over-the-top (OTT) platforms are slowly but steadily eating the cable TV business, a new KPMG report has said, adding that there was a decline of nearly 12-15 million active subscribers. Pixabay

“As a result, subscription revenues took a hit in the last quarter with subscribers facing multiple issues, including higher cable bills, while transitioning to the new regime,” the report mentioned.

The Average Revenue Per User (ARPU) was relatively flat for both DTH and cable operators in the first three quarters before seeing an increase by 10-25 per cent in the last quarter.

“While the active subscriber base declined, growth in ARPUs covered up a large part of the decline in subscription revenues, leading to overall growth of 8.1 per cent for the year FY19,” the findings showed.

While the English watching audience is relatively smaller in India, the widespread availability of English content on OTT platforms has been one of the key factors for a shift in consumption from TV to digital for English content.

Also Read- Fires in Amazon Rainforest may Set New Record

Netflix has planned to invest Rs 6 billion per year in originals, whereas Amazon Prime had committed Rs 22.3 billion (in 2017) over 2-3 years in India.

For some original series, global platforms like Amazon and Netflix are spending in the range of Rs 10-20 million per episode.

For example, per episode cost of original series, including ‘Made in Heaven’ and ‘Mirzapur’ on Amazon Prime, was Rs 10-20 million.

“From the subscription-only Netflix and Amazon Prime Video to hybrid models of Hotstar and Zee to new multi-format models like MX Player, OTT players are striving to differentiate themselves,” said the report.

Netflix, Cable TV, Business
Subscription revenues grew at a modest 8.1 per cent in FY19 to reach Rs 463 billion, with the NTO implementation hiccups costing growth in the last quarter. Pixabay

There could be close to 11-14 million direct paid subscriptions in FY19, including Amazon Prime subscriptions, said the report.

Owing to the relatively higher price points and the wider e-commerce appeal associated with Netflix and Amazon Prime, respectively, these two platforms accounted for a bulk of the direct subscription revenues.

Owing to a robust slate of live sports, the international library and live TV content, Hotstar also contributed significantly to the overall direct subscription revenues of the industry in FY19.

Also Read- Zomato Reconstructs its ‘Gold’ Service to Benefit Restaurants

“We expect the direct subscriber base in India to rise to as much as 55-65 million by FY24, driven by the availability of high-quality content curated for different audiences and continued growth in the digital infrastructure and the digital payments landscape in the country,” said the report. (IANS)