Indians Tired of Monogamous Marriages? Women-Led Extramarital Dating App Gleeden Hits 4 Million Users in India; Bengaluru, Hyderabad, and Delhi Top the Users List

The World Population Review data suggests that in the United States of America, the infidelity rate is nearly 35%, with Thailand leading at 51%. Infidelity is commonly viewed as a form of emotional or physical cheating, or a violation of trust, by people in an exclusive relationship.

While its meaning is not confined to a single definition, the practice varies and can be subjective. In a populous country like India, where more than 12.5 crore marriages take place every year, infidelity, even emotional cheating has never been an open subject of discourse.

But the ground reality is often far from one’s imagination.

See Also: “Friendly” Date Gone Wrong: Story of a Venezuelan Man Who Lured 3 Men Through a Dating App and Kidnapped Them for Ransom at Knifepoint

According to Gleeden, a women-led discreet dating app for extramarital affairs, the platform has disclosed some shocking new figures regarding the rise in its users. Gleeden has crossed the 4 million subscriber mark in India, indicating how the country’s mindset towards traditional marriages is covertly shifting.

In 2024, a poll was conducted to study the complexities of marriages, infidelity, and relationships. The sample for the poll consisted of 1,503 Indians from Tier 1 and Tier 2 cities. The study concluded that Indians are slowly shifting their perspective on marriage and are even rejecting the idea of monogamous partnerships.

It further stated that more than 60% of Indians have tried swinging, a sexual activity in which people in a relationship swap their partners and engage with others in a sexual manner.

What does the Gleeden dating app reveal about Indians?

However, Gleeden’s latest data has shed light on how the Indian public is slowly turning towards discreet extramarital apps. The data reveals that 65% of the users are predominantly male, while only 3% are women. It also shows that the majority of users on the Gleeden dating app are either married or in a serious long-term relationship.

According to their latest report, women’s participation has significantly increased over the last two years, with the number rising by 148%.

According to the data, Indians typically spend around 1 to 1.5 hours per day on the app, mainly chatting with others. The app has recorded its highest traffic between 12 pm and 3 pm, or usually during nighttime. Men on the app prefer women aged between 25 and 35, whereas women seek men who are financially stable and aged between 30 and 40.

The app is mostly used by people living in Tier 1 and Tier 2 cities, with Bengaluru leading the list at 18% of the users, followed by Hyderabad (17%) and Delhi (11%). Other cities include Mumbai, with 9% of users, and Pune, with 7%.

See Also: From Soulmates to Swipes: The Changing Dynamics of Love in the Digital Era

The research conducted by the app also states that many homosexual individuals who are in traditional marriages seek same-sex relationships on the platform.

What do netizens think about the rise of extramarital affair apps among Indians?

Many social media users responded to the data from the Gleeden dating app and shared their two cents on X. Some users praised people who are shattering traditional forms of marriage, while others called it concerning. One user joked that, “Matlab single logo se acchi dating life married logo ki chalri hai (It means married people are having a better dating life than single people.)” Another X user praised the rise in female users for being vocal about their needs. They wrote, “It shows that women are becoming much more vocal and active about their own needs and choices, rather than just staying on the sidelines.”

Many users also shared that dating apps for extramarital affairs have users mainly from Tier 1 and Tier 2 cities. “Many people are now moving from traditional matrimony apps to dating apps. This shows how relationship trends are changing fast in big cities,” shared an X user.

[VS]

Suggested Reading: