New York: The popularity and easy accessibility of Facebook has led nearly 45 million small businesses worldwide to use Facebook pages as their digital storefronts.
“Our mission is to help connect everyone in the world. Businesses often depend on connecting,” wired.com reported Facebook chief operating officer Sheryl Sandberg as saying.
“That’s where Facebook comes in. If you can set up a Facebook profile, you can set up a Page,” she told the gathering at an event hosted at Facebook’s headquarters in Silicon Valley.
Pages are for businesses, brands and organisations to share their stories and connect with people.
“Like profiles, you can customise Pages by publishing stories, hosting events, adding apps and more. People who like your Page and their friends can get updates in News Feed,” Facebook said in a blog post.
You can create and manage a Page from your personal account.
Pages can now feature industry-specific sections.
It was also said, pages will now prominently feature ‘call’, ‘message’, or ‘contact business directly’ option for customer
Facebook wants its Pages to act as everyone’s digital mall, a place where any small business can create a Page for end users.
Small businesses will now offer “call-to-action” buttons on mobile ages, encouraging consumers to “Call Now,” “Send Message” and “Contact Us.”
Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.
The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.
Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.
On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.
“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.
“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.
In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.
While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.
Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.