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Major Internet Group Supports ‘National’ Data Privacy Approach

Many privacy advocates have called for robust new U.S. data protections.

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Data PrivacyData Privacy
A man holds up his iPhone during a rally in support of data privacy outside the Apple Store in San Francisco. VOA

A group representing major internet companies including Facebook, Amazon.com and Alphabet said on Tuesday it backed modernizing U.S. data privacy rules but wants a national approach that would preempt California’s new regulations that take effect in 2020.

The Internet Association, a group representing more than 40 major internet and technology firms including Netflix, Microsoft and Twitter, said “internet companies support an economy-wide, national approach to regulation that protects the privacy of all Americans.”

The group said it backed principles that would ensure consumers should have “meaningful controls over how personal information they provide” is used and should be able to know who it is being shared with.

Consumers should also be able to seek deletion of data or request corrections or take personal information to another company that provides similar services and have reasonable access to the personal information they provide, it said.

The group also told policymakers they should give companies flexibility in notifying individuals, set a “performance standard” on privacy and data security protections that avoids a prescriptive approach and set national data breach notification rules.

Data Privacy
Internet companies support an economy-wide, national approach to regulation that protects the privacy of all Americans. VOA

Michael Beckerman, president and chief executive officer of the Internet Association, said in an interview the proposals were “very forward looking and very aggressive” and would push to ensure the new rules apply “economy wide.”

He said the group “would be very active working with both the administration and Congress on putting pen to paper.”

The Internet Association wants new rules to be technology and sector neutral, which would mean any new privacy protections would cover anything from how grocery stores or other physical retailers use consumer data to car rental, airlines or credit card firms as well as internet service providers.

The White House said in July it was working to develop consumer data privacy policies and officials had been meeting major firms as it looked to eventually seeing the policies enshrined in legislation.

Data privacy has become an increasingly important issue, fueled by massive breaches that have compromised the personal information of millions of U.S. internet and social media users.

Data Privacy
A rise in internet penetration has distinct positive effects on economic growth of a country. Wikimedia Commons

California Governor Jerry Brown signed data privacy legislation in June aimed at giving consumers more control over how companies collect and manage their personal information, although it was not as stringent as Europe’s new rules.

Beckerman said “we definitely want to get this in place prior to California because California got it wrong.”

The U.S. Chamber of Commerce also unveiled privacy principles last week that aim to reverse California’s new rules.

Under the law, large companies would be required from 2020 to let consumers view the data they have collected on them, request deletion of data, and opt out of having the data sold to third parties.

Many privacy advocates have called for robust new U.S. data protections.

Also Read: Cuba Gets Nationwide Internet For A Day

Laura Moy, deputy director at Georgetown Law’s Center on Privacy & Technology, told Congress in July that lawmakers should not overturn new state privacy rules and federal agencies “must be given more powerful regulatory tools and stronger enforcement authority” and more resources.

The European Union General Data Protection Regulation took effect in May, replacing the bloc’s patchwork of rules dating back to 1995. (VOA)

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Here’s How to Boost up Businesses in Times of Evolving Tech

The lab will develop science-backed hiring apps and tools that can measure diverse traits and abilities

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Team, Scrum Methodology
The performance-conducive transparency and actual visibility of the team ensure great team performances. Pixabay

Focusing on the science behind what makes some start-ups thrive and others fail, Australian researchers have unveiled a new lab that will use cutting edge neuroscience to advise how businesses can thrive in a world of constant technological change.

The “Future Minds Lab”, launched at the University of New South Wales (UNSW) Sydney this week, will include a team of 20 scientists, designers and psychologists to study the fundamental brain science and psychology behind innovation.

The team will work with industry partners to produce products and services to improve the way institutions and businesses approach different forms of innovation.

“Using fundamental research and development, our team is creating products and programmes to ensure workplaces and businesses are more resilient and better equipped to adapt to constant technological change,” Joel Pearson, Professor at the varsity, said in a statement.

“By using cutting edge neuroscience, we can discover what makes successful founders, teams and companies,” Pearson explained.

Business
Think about what you want to get from your employees. Pixabay

The lab, a 300-square metre custom built centre with virtual reality rooms, testing stations, brain stimulation devices, neuroimaging tech and research offices, will be used to develop products such as customised cognitive tests for start-ups and psychological interventions and online education programmes.

“Using technology such as gamified objective tests and mobile brain measurement, we will be able to develop tests that measure traits and abilities like creativity, resilience…” the Professor said.

Also Read- Tech Giant Apple Hits Back at Spotify For Antitrust Complaint: Report

The lab will develop science-backed hiring apps and tools that can measure diverse traits and abilities. These tools will leverage the latest Machine Learning (ML) algorithms to assess job candidates’ fit for specific roles and organisations.

“Workshops will be delivered to start-up founders that aim to increase their resilience and stress management techniques, decrease burnout, and help founders enhance their mental fitness,” Pearson noted. (IANS)