Never miss a story

Get subscribed to our newsletter


×
To identify and track notorious users who enjoy creating public upheaval through threads and memes, Twitter is planning to add a feature that will show the origin of a viral content on its platform. Pixabay

With the number of smartphone users steadily growing and data packs getting dramatically cheaper in India, the “meme culture” on social media platforms seems to be losing its harmless and light humour value.

Now, comical or satirical representation of social issues — memes — have emerged as flag-bearers of dark humour and untraceable digital revenge that can spread within fractions of seconds and potentially cause irreversible damage to the targeted people and organisations.


Experts are now warning that unchecked use of memes could disturb the social fabric in India, saying that the “meme culture” in the country seems to have blurred the line between harmless light jocularity and insensitive detrimental mockery.


Fuelled by digitalisation, memes also help to keep over 250 million social media users in India updated on news on day-to-day happenings. Pixabay

Shared in massive volumes, it is virtually impossible to determine the number of memes that are created and circulated in one day.

Fuelled by digitalisation, memes also help to keep over 250 million social media users in India updated on news on day-to-day happenings.

“With the rise of Generation-Z (the demographic cohort after the millennials), we have seen the birth and evolution of meme culture and since they can be created, shared, consumed and disseminated wittily, they can spread swiftly into popular culture due to the ease in sharing,” Prabhu Ram, Head-Industry Intelligence Group, CyberMedia Research (CMR) told IANS.

However, not everything is funny. From representation of a young beggar-boy addicted to drugs to homophobia, celebrity babies, animals tied to explosives — sadistic dark memes are now sparing none, no cause, no event, whatsoever.

Facebook, Instagram, Twitter, along with messaging platform WhatsApp, have emerged as the favourite platforms for bulk circulation of meme-content in the country.

“Memes are influencing us in our social spheres and given that they are ambiguous and need visual interpretation, it is tough to trace, and hold their creators to account,” Ram said.

It is observed that to earn profits and maximise engagement on their pages, some creators spread fake or provocative news, harmful content and social negativity via memes.

With the cricket World Cup just months away and India gearing up for its general elections, memes with debatable statements against other countries and political agendas have already started making the rounds in the country.


Facebook, Instagram, Twitter, along with messaging platform WhatsApp, have emerged as the favourite platforms for bulk circulation of meme-content in the country. Pixabay

“While for Gen-Z, it is a means to provide a healthy nuanced critique of the times we live in, it also has the potential to spread disharmony in the social fabric, if left unchecked,” Ram added.

Thankfully, recognising the damage that memes are capable of causing, social media platforms have started to enforce strict measures against pages that promote derogatory memes on serious issues like rapes, casteism, sexism, pornography, drugs and politics.

To identify and track notorious users who enjoy creating public upheaval through threads and memes, Twitter is planning to add a feature that will show the origin of a viral content on its platform.

Based on pubic reviews, Instagram and Facebook have warned admins or block questionable pages that use supposedly funny memes to promote drugs, self harm or politically incorrect ideas.
Also Read: New Device Equally Harmful as E-cigarettes
This has led admins of controversial meme pages on Facebook as well as on Instagram to increase layers of account-security, requiring people in some cases to first request access to the locked pages before they could view the content.

Given the persuasive power, unending reach and mostly negative agendas associated with a large number of memes, stricter the controls around harmful memes become — without going to the extent of censoring free speech — better it would be for the society. (IANS)


Popular

ANI

"When India grows, the world grows. When India reforms, the world transforms.": PM Modi

Prime Minister Narendra Modi addressed the 76th United Nations General Assembly on Saturday held in New York. Prime Minister Modi touched on various issues ranging from making nasal vaccines in India to making an indirect remark on Pakistan for using terrorism as a political tool. PM Modi also highlighted how India is the mother of all democracies and how strategically and effectively India has managed the Covid-19 pandemic. He made comments on the developments in Afghanistan and poverty alleviation.

India: Mother of democracy

In his address at the UNGA session, PM Modi said that for the last one and a half years the world has been facing the biggest global epidemic of the century. He further added that he represents the mother of all democracies, where there are dozens of languages, hundreds of dialects, and different lifestyles and cuisines. India is a shining example of a vibrant democracy and it is recognized for its diversity.

Keep Reading Show less
Photo by Vasily Koloda on Unsplash

To be successful in life, one must have a degree in addition to the necessary skills.

"Better degrees don't automatically translate into better skills and better jobs and better lives."
-Andreas Schleicher


All of us at one stage of our life get confused between preferences, i.e., whether one should gain skills or pursue more degrees, degree and skill may be seen as two sides of the same coin. To be successful in life, one must have a degree in addition to the necessary skills. A degree without skills is as meaningless as skills without a degree. One can say that a degree gives you a direction to gain skills in the relevant field to become a master in a particular stream. In addition to that, a degree gets you where you want to be, but skills keep you there and help you go forward in your career.

Keep Reading Show less
Unsplash

Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal.

"In India, to be born as a man is a crime, to question a woman is an atrocious crime, and this all because of those women who keep suppressing men in the name of feminism."

Feminism, a worldwide movement that started to establish, define and defend equal rights for women in all sections- economically, politically, and socially. India, being a patriarchal society gives a gender advantage to the men in the society thus, Indian feminists sought to fight against the culture-specific issue for women in India. Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal. It states nowhere that women should get more wages than men, that women deserve more respect than men, that's pseudo-feminism.

Keep reading... Show less