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Nakuul Mehta urges men to be women's allies. Wikimedia Commons

Popular television actor Nakuul Mehta has pledged his support to a campaign that encourages men not to be “silent spectators to violations of women safety and be an ally in this demand for safety”.

Mehta recently featured in a video promoting the importance of a woman’s consent, and was also seen in a Instagram Live session, offering his support to #AllyUpForHer, a campaign jointly run by child rights NGO Save the Children and Yuvaa on Change.org.


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“Standing up for respect and safety of women is something that must come naturally to any man. For years, we have been speaking about treating women as equals, but unfortunately the balance has been tilted for far too long and the struggle to stand up for fundamental rights such as safety has been a single-handed battle fought only by women. It is time that we as men are at the forefront of this conversation and shoulder this responsibility to ensure that women don’t feel insecure in the presence or absence of a man. As men, we need to give a fillip to this movement and lead by example.”


Men should not stand away when women are in torment. Pixabay

According to Nikhil Taneja, Co-Founder and CEO of Yuvaa, allyship comes out of compassion and this allyship is about listening to and understanding women. “If women feel consent is a concept that is poorly understood by men, then it is our responsibility to ensure that behaviour change happens within us.”

“When we speak about safe spaces, it cannot be made safe if we don’t talk about the role of everyone. That’s why men need to see that their participation and allyship is extremely important. It is time, men must stop being mute spectators when women are being abused and assaulted – be it online or offline as this only slows down our fight for justice. It is a reality that our behaviours are ultimately influenced by the popular culture and content we consume. And when we speak of men’s allyship, the role of influencers and public figure plays a huge role in modeling public behavior and action,” adds Pragya Vats, Head of Campaigns, Save the Children.

The petition also saw support from Badrinath Singh, Nirbhaya’s father, earlier who said a permanent change will only come when the collective mindset changes. “Men must stop being mute spectators while women face abuse online and on the ground,” says the campaign.

Recently, on National Day of the Girl on January 24, the partner organisations, in collaboration with a range of other cohorts who joined in this initiative, released a video �Tum Akeli Nahi’ featuring male content creators in a spoken word video.

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The petition urges popular OTT (over-the-top) platforms like to create content that promotes and encourages ally ship and bystander intervention. It aims to catalyse change in mindset and mass media on representation of men and boys, and strives to engage men to partake in voice and action as equal stakeholders. The petition has garnered about 90,000 signatures so far.

#AllyUpForHer is urging your support in ensuring no girl anywhere must live in fear or pay with her life, said the organisations. (IANS)


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Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourised in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated

The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.

A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".

"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.

"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.

The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".

Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)

Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.