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Microsoft’s Cortana and Adobe join hands to provide Artificial Intelligence (AI) based services

The two tech giants were working on standard data models and sharing of core libraries between Adobe's Sensei and Microsoft's Cortana, both based on AI

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Las Vegas, March 23, 2017: Adobe and Microsoft are jointly working on artificial intelligence (AI) to offer better products and provide customers more automated, intelligence-based experiences, a top Adobe official said here.

Brad Rencher, executive vice-president and general manager, marketing, of Adobe, said that the two tech giants were working on standard data models and sharing of core libraries between Adobe’s Sensei and Microsoft’s Cortana, both based on AI.

Cortana is a search tool which can verbally provide answers to search queries and Sensei – a set of intelligent services from Adobe – integrates the advertising, marketing and analytics products offered on Cloud with back up of creatives and documentation.

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Rencher, who was talking to a group of journalists here at the Adobe’s annual summit, said that the joint research and development would combine the specific domain capabilities of Sensei with the wider core data platform of Cortana, thus building a service.

Adobe products can now use data from Microsoft Dynamics 365, Microsoft Power BI and Microsoft Azure into Sensei for intelligent machine learning.

Sensei will soon enter into Microsoft tools.

Rencher, however, said no discussion had taken place on how to monetise the collaboration.

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Talking of Adobe’s presence in India, Rencher said that it was the fastest growing market and they have had a very substantial amount of the company’s research taking place in India, including on Sensei.

Rencher also said that large Indian companies are rapidly adopting Adobe’s products and Cloud offerings.

“Reliance Industries was looking at how to integrate data across all its various divisions and Adobe had helped a very old newspaper, Malayala Manorama, to completely digitise its functions across the board,” noted Rencher.

Despite the enormous amount of research taking place on AI, he said that he did not believe that it could replace the creative side of human beings.

“What AI can do is reduce the time taken in intelligent data crunching and sometimes understanding what went wrong very quickly,” Rencher added.

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“By cutting six months of manual research to, say two minutes, it adds huge amount of strength to the creative aspects of human beings,” he noted. (IANS)

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Google Launches Emoji Scavenger Hunt

This comes a few days ahead of Google's I/O developer conference slated to be held from May 8 in California.

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Google Updates WiFi Routers to Check Multiple Connections
Google Updates WiFi Routers to Check Multiple Connections. Pixabay

Google has created a new Artificial Intelligence (AI) experiment that shows how the companys machine learning tools can be used to make fun little games.

Called emoji scavenger hunt, the experiment asks the user to use a smartphone’s camera to find objects that match an emoji within a time limit. With each find, the time limit increases, The Verge reported on Saturday.

This comes a few days ahead of Google’s I/O developer conference slated to be held from May 8 in California.

According to the report, the company could announce some AI news. Google reportedly might update its AI camera app, Google Lens and its specialised AI chips known as TPUs.

This comes a few days ahead of Google's I/O developer conference slated to be held from May 8 in California.
Google Device, Pixabay

Last month, Google gave users a (fun) glimpse of how far natural language processing — that deals with machine reading comprehension — in the technology has come.

Google Research division of the search-giant has rolled out Semantic Experiences, which are websites with interesting activities that demonstrate AIs’ ability to understand how we speak.

Also Read: Facebook Admits Checking The Impersonating Accounts Within Friends

It has two experiences to enjoy and the third one is for developers to help them create their own experience.

The first two experiences are called “Talk to Books” in which users can explore a new way to interact with books, and “Semantris” where people can play word association games powered by semantic search.

The company trained its AI by feeding it a “billion conversation-like pairs of sentences”, so it can learn to identify what a good response looks like. (IANS)