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Microsoft’s Cortana and Adobe join hands to provide Artificial Intelligence (AI) based services

The two tech giants were working on standard data models and sharing of core libraries between Adobe's Sensei and Microsoft's Cortana, both based on AI

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Las Vegas, March 23, 2017: Adobe and Microsoft are jointly working on artificial intelligence (AI) to offer better products and provide customers more automated, intelligence-based experiences, a top Adobe official said here.

Brad Rencher, executive vice-president and general manager, marketing, of Adobe, said that the two tech giants were working on standard data models and sharing of core libraries between Adobe’s Sensei and Microsoft’s Cortana, both based on AI.

Cortana is a search tool which can verbally provide answers to search queries and Sensei – a set of intelligent services from Adobe – integrates the advertising, marketing and analytics products offered on Cloud with back up of creatives and documentation.

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Rencher, who was talking to a group of journalists here at the Adobe’s annual summit, said that the joint research and development would combine the specific domain capabilities of Sensei with the wider core data platform of Cortana, thus building a service.

Adobe products can now use data from Microsoft Dynamics 365, Microsoft Power BI and Microsoft Azure into Sensei for intelligent machine learning.

Sensei will soon enter into Microsoft tools.

Rencher, however, said no discussion had taken place on how to monetise the collaboration.

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Talking of Adobe’s presence in India, Rencher said that it was the fastest growing market and they have had a very substantial amount of the company’s research taking place in India, including on Sensei.

Rencher also said that large Indian companies are rapidly adopting Adobe’s products and Cloud offerings.

“Reliance Industries was looking at how to integrate data across all its various divisions and Adobe had helped a very old newspaper, Malayala Manorama, to completely digitise its functions across the board,” noted Rencher.

Despite the enormous amount of research taking place on AI, he said that he did not believe that it could replace the creative side of human beings.

“What AI can do is reduce the time taken in intelligent data crunching and sometimes understanding what went wrong very quickly,” Rencher added.

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“By cutting six months of manual research to, say two minutes, it adds huge amount of strength to the creative aspects of human beings,” he noted. (IANS)

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Enterprises now deploying AI technologies: Infosys

More than 1,000 business and IT leaders with decision-making power over AI solutions

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  • Enterprises are deploying AI more broadly
  • This is bringing in a positive change in their working
  • Companies are investing huge amount in AI technology

Enterprises are moving beyond the experimentation phase with Artificial Intelligence (AI) and are now deploying AI technologies more broadly, said an Infosys survey on Tuesday.

There is a fundamental shift in how enterprises operate as AI takes hold, according to the “Leadership in the Age of AI” survey.

Also Read : Artificial intelligence to amplify digital transformation: Vishal Sikka

India to deploy more AI technology, revealed Infosys survey.
India to deploy more AI technology, revealed Infosys survey.

“AI, as the research shows, is becoming core to business strategy, and is compelling business leaders to alter the way they hire, train and inspire teams, and the way they compete and foster innovation. Industry disruption from AI is no longer imminent, it is here,” Mohit Joshi, President, Infosys, said in a statement.

“The organisations that embrace AI with a clearly-defined strategy and use AI to amplify their workforce rather than replace it, will take the lead, and those that don’t will fall behind or find themselves irrelevant,” Joshi added.

Seventy three per cent respondents strongly agreed that their AI deployments have already transformed the way they do business, and 90 per cent C-level executives reported measurable benefits from AI within their organisation.

Use of AI is transforming businesses.
Use of AI is transforming businesses.

Also Read : Humanity’s days are numbered, Artificial Intelligence will cause mass extinction, warns Stephen Hawking 

Organisations are taking steps to prepare employees and business leaders for the future of work, with 53 per cent respondents indicating that their organisation has increased training in the job functions most affected by AI deployments.

More than 1,000 business and IT leaders with decision-making power over AI solutions or purchases at big organisations across seven countries were included in the survey. IANS