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Microsoft’s Cortana and Adobe join hands to provide Artificial Intelligence (AI) based services

The two tech giants were working on standard data models and sharing of core libraries between Adobe's Sensei and Microsoft's Cortana, both based on AI

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Las Vegas, March 23, 2017: Adobe and Microsoft are jointly working on artificial intelligence (AI) to offer better products and provide customers more automated, intelligence-based experiences, a top Adobe official said here.

Brad Rencher, executive vice-president and general manager, marketing, of Adobe, said that the two tech giants were working on standard data models and sharing of core libraries between Adobe’s Sensei and Microsoft’s Cortana, both based on AI.

Cortana is a search tool which can verbally provide answers to search queries and Sensei – a set of intelligent services from Adobe – integrates the advertising, marketing and analytics products offered on Cloud with back up of creatives and documentation.

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Rencher, who was talking to a group of journalists here at the Adobe’s annual summit, said that the joint research and development would combine the specific domain capabilities of Sensei with the wider core data platform of Cortana, thus building a service.

Adobe products can now use data from Microsoft Dynamics 365, Microsoft Power BI and Microsoft Azure into Sensei for intelligent machine learning.

Sensei will soon enter into Microsoft tools.

Rencher, however, said no discussion had taken place on how to monetise the collaboration.

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Talking of Adobe’s presence in India, Rencher said that it was the fastest growing market and they have had a very substantial amount of the company’s research taking place in India, including on Sensei.

Rencher also said that large Indian companies are rapidly adopting Adobe’s products and Cloud offerings.

“Reliance Industries was looking at how to integrate data across all its various divisions and Adobe had helped a very old newspaper, Malayala Manorama, to completely digitise its functions across the board,” noted Rencher.

Despite the enormous amount of research taking place on AI, he said that he did not believe that it could replace the creative side of human beings.

“What AI can do is reduce the time taken in intelligent data crunching and sometimes understanding what went wrong very quickly,” Rencher added.

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“By cutting six months of manual research to, say two minutes, it adds huge amount of strength to the creative aspects of human beings,” he noted. (IANS)

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Microsoft Announces a Business School in Artificial Intelligence

However, very few are using AI across their organisation and identifying business opportunities and problems that AI can address

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A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. VOA
Microsoft on Monday announced a business school in Artificial Intelligence (AI) that will help companies improve decision-making in integrating AI across their operations.
INSEAD, a graduate business school with campuses in Europe, Asia and the Middle East, partnered with Microsoft to build the AI Business School’s strategy module, which includes case studies about companies across many industries that have successfully transformed their businesses with AI, the company said in a statement.
A series of short introductory videos provide an overview of the AI technologies driving change across industries, but the bulk of the content focuses on managing the impact of AI on company strategy, culture and responsibility, the company said in a statement.
Microsoft
Logo of Microsoft outside it’s office. Pixabay
“There is a gap between what people want to do and the reality of what is going on in their organisations today, and the reality of whether their organisation is ready,” said Mitra Azizirad, Corporate Vice President for AI marketing at Microsoft in Redmond, Washington.
“This school is a deep dive into how you develop a strategy and identify blockers before they happen in the implementation of AI in your organisation,” she added.
According to Nick McQuire, analyst with market research firm CCS Insight, more than 50 per cent of the companies his firm has surveyed are already either researching, trialling or implementing specific projects with AI and machine learning.
However, very few are using AI across their organisation and identifying business opportunities and problems that AI can address, he added. (IANS)