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MNCs find Yoga Guru Ramdev’s ‘multinationals dangerous’ campaign a ‘gimmick’

Patanjali, whose turnover was not officially known being a private, unlisted enterprise, recently said its income during 2015-16 was Rs 5,000 crore, with a target of Rs 10,000 crore in 2016

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Baba Ramdev and PM Narendra Modi. Wikimedia
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New Delhi, August 16, 2016: While on one hand, Prime Minister Narendra Modi is promoting ‘Make in India’ and actively seeking foreign investments, on the other hand, Yoga guru Baba Ramdev is openly attacking multinationals, calling their products “dangerous” in a concerted ad campaign.

MNCs are terming the campaign a marketing gimmick, but they can’t entirely ignore it either, as Ramdev’s consumer products empire is rapidly growing and challenging their bottom lines.

At stake is a piece of the $40 billion processed food industry, growing annually at 11 percent per year. Stakeholders hope the government will eventually crack down on the “misleading” advertisements of the Baba Ramdev-led Patanjali, whose top brass is considered close to the powers that be.

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“We live in a democratic nation, where the consumer is king. The consumers decide what is good and what is bad for them,” said Sagar Kurade, President, All India Food Processors’ Association (AIFPA), reacting to the advertisements.

“This country has a policy in place where any multinational company is free to invest in the food processing sector and any domestic company is free to grow, considering the rules and regulations associated with the sector are adhered to,” Kurade told IANS.

Patanjali Yogpeeth, Wikimedia Commons
Patanjali Yogpeeth, Wikimedia Commons

In a promotional by Patanjali on 104.0 Fever FM, Baba Ramdev is himself leading the charge.

“Hair oils have cancer-causing mineral oils, biscuits and noodles have refined flour, drinks have a cold drink (aerated drinks) and liquor, food items are adulterated, cosmetics have chemicals. These products and foreign companies are dangerous for us and our country,” he says.

“Since they take the country’s wealth outside and don’t do any charity work here, the alternative is Patanjali’s pure and home-produced campaign, the main aim of which is charity and patriotism. Adopt Patanjali and give economic freedom to our country.”

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Such an advertising campaign comes close on the heels of India relaxing its foreign equity norms to allow 100 per cent investment in trading of food products that’s manufactured or produced inIndia, including sales through e-commerce, to cut wastage, check price rise and help farmers.

“In a vibrant economy — whether a domestic company is trying to become a multinational or a multinational is trying to capture the domestic market- they are free to compete against each other,” Kurade said.

Baba Ramdev is now a business professional like any other company. He’s promoting his brands. If the outlook was that only Indian products will be sold, then there are a number of Indian companies — Dabur and Emami are Indian companies,” added Amit Dhanuka, CEO of Kejriwal Bee Care India.

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“This is just a marketing gimmick and nothing else,” added Dhanuka, a past President of AIFPA.

“There has already been a complaint against him (Baba Ramdev) the way he has been advertising and it is just a matter of time before the government will become harsh on him. This is something which is momentary and with time people will understand and all the image he has built will wane.”

Patanjali spokesperson S.K. Tijarawala defended the campaign. “Modi is the head of the government and free to keep the government’s view. I don’t think there’s any bar on trading and dealing with Indians,” he said, alluding that allowing foreign equity does not bar the domestic industry.

Patanjali Logo, Wikimedia Commons
Patanjali Logo, Image source: Wikimedia Commons

Both Kurade and Dhanuka, as also other stakeholders IANS spoke to — most of whom requested anonymity — felt that a large market like India cannot be dented by a single company, more so as it is dominated by small-scale units and the unorganised sector.

“The fact of the matter is that almost 75 percent of the food processing industry is small- and medium-sized enterprises sector driven. Big companies are primarily competing for 25 percent of the market share,” said Kurade.

But the market for big players is also not small either. Patanjali, whose turnover was not officially known being a private, unlisted enterprise, recently said its income during 2015-16 was Rs 5,000 crore, with a target of Rs 10,000 crore this year.

In contrast, the operating income for the Indian arm of Nestle — that has a presence in this country for over 100 years — was a little over Rs 80,000 crore last calendar year, while for Britannia, which was set up around 125 years ago, it was around 8,500 crore in 2015-16.

Dhanuka also made a technical point on the Food Safety Standards Authority of India (FSSAI).

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“He (Baba Ramdev) is showing his products are approved by FSSAI. The fact is it doesn’t approve a product. It is a regulatory body. It comes out with different standards. As an Indian company, it (Patanjali) should follow them. Every company follows those regulations, not just Patanjali.”

Without going into the specifics of any issue, Patanjali’s Tijarawala said there was a need for an institution that trades in home-grown products and uses the profits for the development of the country.

“They (foreign companies) are taking the profits with them and that is of no use for India. Our country will strengthen only when we promote trade in the country by promoting and manufacturing of swadeshi (home-grown) goods. This will also generate employment,” he said.

Asked if this did not go against the government’s policies, Tijarawala said: “We don’t have any differences with the government. Let them bring FDI. Let them push ‘Make in India’. That’s their job. Our job is to strengthen our people by providing opportunities. Where is the controversy?” (IANS)

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Everything You Need To Know About The Skill India Program

Skill India aims to develop those sectors which require skills and skill development.

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Skill India Campaign is aimed at developing skills of Indian Youth. Twitter

By Ruchika Verma

  • Skill India by Prime Minister, Narendra Modi aims to develope skills in Indian youth
  • This campaign will help youth in developing their careers
  • Skill India campaign has many features which makes it distinct and successful

Narendra Modi’s government in its term has launched many programs which aim at improving the economical condition of India. The programs which are aimed at improving employment in India have been moderately successful.

'Skill India' is PM Narendra Modi's another dream project. Wikimedia Commmons
‘Skill India’ is PM Narendra Modi’s another dream project. Wikimedia Commmons

After successful initiatives like ‘Digital India’ and ‘Make in India‘, the BJP Government launched another program, called ‘Skill India.’ It is another dream project of the prime minister, Narendra Modi, which was launched on 16 July 2015. The project aims to train 40 crore Indians in different skills by 2022.

Here is the list of all the things you need to know about the Skill India Program :

Objective

Main aim of Skill India is to tap the vast potential of India’s indigenous manpower. The goal is to create opportunities and scope for the development of Indian youth.

Skill India aims to develop those sectors which require skills and skill development. The campaign also aims to identify new sectors for skill development. The main focus is to not only develop skills but also to inculcate entrepreneurship in the youth.

Also Read : Skill India Mission: How PM Modi can take forward UPAs work to make skilled India a reality

The aim of developing skills in 40 crores youngsters by 2022 is to be completed by running the campaign in each and every year of India.

There are also many other missions which Narendra Modi launched to fulfill this purpose. These missions are :

Prime minister Kaushal Vikas Yojna is one of the initiative launched under Skill India. Facebook
Prime minister Kaushal Vikas Yojna is one of the initiative launched under Skill India. Facebook
  • National Skill Development Mission
  • National Policy for Skill Development and Entrepreneurship
  • Pradhan Mantri Kaushal Vikas Yojana (Prime Minister Skill Development Scheme)
  • Rural India Skill
  • Skill Loan Scheme

Other features of the Skill India campaign are :

  • Skill India provides training and support for all traditional occupations like carpenters, masons, nurses, blacksmiths, tailors, etc.
  • Not only traditional occupation, it also lays emphasis new, modern areas of occupation like  like designing of jewelry and apparel,  banking and investment, finance, real estate, construction, textile, tourism, or any other field where skill development is needed.
  • For this program India has collaborated with countries like U.K. and Japan. This is done so that the training programs would be standerdised as per the international level. It will enable our  youth to meet domestic as well as international needs, if needed.
Skill India campaign has several advantages for youth as well as economy of India.
Skill India campaign has several advantages for youth as well as economy of India.
  • Courses offered under Skill India consider various factors such as age, location, language and financial status, to ensure that the candidate learns all the required skills like communication, management, etc.
  • The course methodology of Skill India is very interesting, interactive and  innovative. It includes games, group discussions, practical experiences, case studies etc.
  • Another important feature of Skill India campaign is the project called, Rural India Skill. It will standardize and certify the training process, as per the International standards.

Advantages of Skill India campaign and what makes it different.

The Sill India campaign has many advantages. It will raise the confidence and productivity of the youth through proper skill development. It will help them get well-reputed blue collar jobs. Soft training given during this course will not only help professionally, but also in personal development. It will also improve entrepreneurship in our country.

Apart from creating job opportunities, this campaign will also help in the growth of Indian industries by providing them with skilled man-power. While improving the lives of the youth,  this campaign will also help in improving India’s economy.

Also Read : Indian Consulate General in Chicago hosts “Make in India” seminar

Skill India aims to empower youth. Twitter
Skill India aims to empower youth. Twitter

What makes this campaign different from the other similar onesin the past is, the new approach. Skill India is not just a campaign, but a movement, as per the P.M. Narendra Modi. This program is also not for a certain strata of society, this program is non-discriminatory and is for every Indian who aspire to improve their skills and career.

Skill India campaign also doesn’t focus on just one type of professional skill, it is for all kinds of professions – be it traditional or modern. The certifying committee is also under a new ministry which will ensure that there no discrepancies.

Skill India campaign till now is running smoothly, benefiting many Indians and their careers. Hopefully, it will continue to run properly and will increase in its effectiveness.