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Modi brings ”Indianness” in men’s fashion

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New Delhi: PM Narendra Modi inspires multiple designers in the growing segment of menswear by his sartorial taste, and 2015 turned out to be a year for the style-conscious male to rejoice.

Modi’s style statements – from the US to China – have been inspiring many men, says designer Troy Costa, who was roped in to create some outfits for the PM last year.

“He’s a leader. People are getting inspired by what he is wearing. He has started a trend of his own,” Costa said, referring to Modi’s jackets which he has made popular globally by flaunting them during international visits.

Designer Raghvendra Rathore said that Modi “has opened up the walls of the mind of the youth.”

“I don’t believe in this or that party. I believe that the most important thing is to unlock the imagination of the youth. He has done that by creating an appetite for what I think is the Indian look…11 years from now, we will remember this day. It’s like a Renaissance of a sort.

“It is about reaching out to weavers and using our resources. It’s the revival of classic clothing. Why do we always need a three-button suit or a tuxedo when we can do a good job with a bandh gala jacket,” Rathore, known for the iconic Jodhpur style Bandhgala suits, said.

Several fashion events plugged the gap between women and men’s fashion. Even the country’s fashion galas this year gave a push to the booming menswear segment, which saw experiments with cuts and colors.

Joining the wagon was renowned designer Manish Malhotra, who has completed 25 years as a costume designer and 10 years of his label. He showcased his debut menswear line titled ‘The Gentlemen’s Club’ at a fashion week in Mumbai in August.

The collection had suits and jackets in abundance with embroidery and intricate detailing, and much more.

Actor-comedian Vir Das surprisingly displayed another creative side by showcasing his debut collection as a designer on the runway this year. He launched a quirky clothing line under his company Weirdass Comedy. There were also boxer shorts, which Vir had conceptualised himself. He even created T-shirts dedicated to Bollywood’s star comedian Govinda.

Later this year, Gionee India Beach Fashion Week (GIBFW) 2015 soared the temperature of Goa with bikinis and bold resort wear for women. But it was the menswear that stole the show. Ace designers including Wendell Rodricks offered more options for men through their collections that consisted of bright coloured swimming trunks, shirts with lungis, and sherwanis with palazzo pants.

A popular magazine for men GQ India and Van Heusen, a premium lifestyle brand for professionals, commemorated the best of menswear in India through an event – Van Heusen + GQ Fashion Nights. It saw designers like Raghavendra Rathore, Rajesh Pratap Singh, and Shantanu & Nikhil, who are set to launch a menswear store in Kolkata soon, showcasing trends that are sophisticated and sharp, catering proficiently to the urban Indian men.

Delhi hosted L’Homme, Men’s Weekend, which was first launched in 2013, and introduced a fashion show exclusively for men, in December.

“With a lack of men-centric activations in the country today wherein all major activations are targeted towards women like Amazon India Fashion Week and wedding shows, we at DLF Emporio, aimed to plug-in this gap by growing our brand property L’Homme with men’s fashion show that highlighted DLF Emporio as one-stop destination for menswear from international and Indian luxury brands,” said Dinaz Madhukar, senior vice-president, DLF Emporio.

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The Answer to The Impending Questions On Demonetization Are Here

While it did broaden the country’s tax base, it was a nightmare for the immense, cash-dependent informal economy.

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Indian Currency. Pixabay

Nearly all of the currency removed from circulation in a surprise 2016 attempt to root out illegal hoards of cash came back into the financial system, Resever Bank of India  has announced, indicating the move did little to slow the underground economy.

Prime Minister of India, Narendra Modi’s currency decree, which was designed to destroy the value of billions of dollars in untaxed cash stockpiles, caused an economic slowdown and months of financial chaos for tens of millions of people or demonetization.

Modi announced in a November 2016 TV address that all 500-rupee and 1,000-rupee notes, then worth about $7.50 and $15, would be withdrawn immediately from circulation. The banned notes could be deposited into bank accounts but the government also said it would investigate deposits over 250,000 rupees, or about $3,700. The government eventually released new currency notes worth 500 and 2,000 rupees.

 

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An activist of Congress party hold the banned 500 and 1000 rupee notes.

 

In theory, the decree meant corrupt politicians and businesspeople would suddenly find themselves sitting on billions of dollars in worthless currency, known here as “black money.”

“A few people are spreading corruption for their own benefit,” Modi said in the surprise nighttime speech announcement of the order. “There is a time when you realize that you have to bring some change in society, and this is our time.”

But even as the decree caused turmoil for those in India who have always depended on cash — the poor and middle class, and millions of small traders — the rich found ways around the currency switch. In the months after the decree, businesspeople said that even large amounts of banned currency notes could be traded on the black market, though middlemen charged heavy fees.

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Prime Minister Narendra Modi along with mayor, flickr

The reserve bank of India report said in its Wednesday report that 99.3 percent of the $217 billion in notes withdrawn from circulation had come back into the economy. Some officials had originally predicted that number could be as low as 60 percent.

Also Read: Diverse Gathering To Be Addressed This World BioFuel Day: PM Narendra Modi

“Frankly, I think demonetization was a mistake,” said Gurcharan Das, a writer and the former head of Proctor & Gamble in India. He said that while it did broaden the country’s tax base, it was a nightmare for the immense, cash-dependent informal economy.

“You can’t overnight change that in a country which is poor and illiterate. Therefore, for me it’s not only an economic failure but a moral failure as well,” Das said. (VOA)