Tuesday March 26, 2019

Most Tweets about Plastic Surgery are about Celebrities, only a few are by Credentialed Plastic Surgeons : Study

Only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 per cent were posted by the public

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Representational image. Pixabay

London, November 30, 2016: Most of the tweets about plastic surgery are about celebrities while only a few of those are posted by credentialed plastic surgeons that offer evidence-based information, a study has revealed.

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“Twitter provides a great opportunity to engage with and educate patients and the public about plastic surgery, but all too often, the conversation is dominated by celebrity gossip and marketing by practitioners who are not Board-certified plastic surgeons,” said lead researcher Olivier Alexandre Branford from The Royal Marsden Hospital, London.

The researchers analysed 2,900 tweets — including the words “plastic surgery” — and found that only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 per cent were posted by the public.

While the researchers believe that Twitter “may be the best-suited platform to fulfil the role of public education and engagement,” the study reveals that a high percentage — 37 per cent — of tweets with hashtag “PlasticSurgery” by plastic surgeons were self-promotional.

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It also noted that only five per cent of tweets included the “PlasticSurgery” hashtag.

The report, published in the journal Plastic and Reconstructive Surgery, found that 50 per cent of the tweets were about celebrity plastic surgery while 44 per cent were about aesthetic surgery.

Only a few posts provided information about the basic science of plastic surgery, patient safety issues or topics related to reconstructive surgery.

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The researchers suggested plastic surgeons to reclaim plastic surgery from the tabloid press, celebrity gossip and cosmetic quackery in the interests of public safety and quality outcomes. (IANS)

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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)