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Most Tweets about Plastic Surgery are about Celebrities, only a few are by Credentialed Plastic Surgeons : Study

Only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 per cent were posted by the public

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London, November 30, 2016: Most of the tweets about plastic surgery are about celebrities while only a few of those are posted by credentialed plastic surgeons that offer evidence-based information, a study has revealed.

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“Twitter provides a great opportunity to engage with and educate patients and the public about plastic surgery, but all too often, the conversation is dominated by celebrity gossip and marketing by practitioners who are not Board-certified plastic surgeons,” said lead researcher Olivier Alexandre Branford from The Royal Marsden Hospital, London.

The researchers analysed 2,900 tweets — including the words “plastic surgery” — and found that only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 per cent were posted by the public.

While the researchers believe that Twitter “may be the best-suited platform to fulfil the role of public education and engagement,” the study reveals that a high percentage — 37 per cent — of tweets with hashtag “PlasticSurgery” by plastic surgeons were self-promotional.

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It also noted that only five per cent of tweets included the “PlasticSurgery” hashtag.

The report, published in the journal Plastic and Reconstructive Surgery, found that 50 per cent of the tweets were about celebrity plastic surgery while 44 per cent were about aesthetic surgery.

Only a few posts provided information about the basic science of plastic surgery, patient safety issues or topics related to reconstructive surgery.

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The researchers suggested plastic surgeons to reclaim plastic surgery from the tabloid press, celebrity gossip and cosmetic quackery in the interests of public safety and quality outcomes. (IANS)

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Twitter Comes out With IIFA Emoji

Viewers can simply tweet using #IIFA2018 to use the emoji

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Twitter comes out with IIFA emoji
Twitter comes out with IIFA emoji (IANS)

Twitter on Friday launched a special IIFA emoji for the International Indian Film Academy (IIFA) Weekend and Awards.

Viewers can simply tweet using #IIFA2018 to use the emoji. The special emoji appears next to the hashtag in the tweet, and is designed based on the iconic IIFA award, read a statement to IANS.

Also Read: Study: Twitterati More Logical in the Morning, Emotional in the Evening

Keya Madhvani, Head – Entertainment Partnerships, Twitter India, said: “The IIFA awards is a much awaited event of the year amongst the film fraternity and Bollywood fans. Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale.”

The three-day gala is being held in Bangkok this year, and will witness the presence of some of Hindi filmdom’s iconic stars and new actors on the red carpet, in the audience and on stage. The main awards night will be held on Sunday. (IANS)