Wednesday March 27, 2019
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Mukesh Ambani commits Rs.250,000 crore for ‘Digital India’

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digital-india-logoNew Delhi: Reliance Industries Chairman Mukesh Ambani on Wednesday committed an investment of Rs.250,000 crore on “Digital India” and said he expected the group’s initiatives under it will create over 500,000 direct and indirect jobs.

“I believe digital India will be a huge success because of the adoption of technology by the youth of India,” Ambani said at an event that saw Prime Minister Narendra Modi launch the “Digital India” week to empower citizens by the use of IT and its tools.

“Digital India as we have seen empowers them to fulfill their aspirations. We at Reliance will invest over Rs.250,000 crore across the Digital India pillars,” he said, adding: “I estimate Reliance’s ‘Digital India’ investments will create employment for over 500,000 people.”

Ambani said the launch of Digital India initiative was a momentous occasion in an information age where digitisation was changing the way one lives, learns, works and plays. It can transform the lives of 1.2 billion Indians using the power of digital technology.

He said his group, under the Reliance Jio platform, will roll out an internet protocol-based wireless broadband infrastructure across all 29 states in India. Reliance Jio will also set up a nationwide distribution network for 150,000 small vendors to sell and service devices.

“This apart Jio is working with leading device manufacturers, encouraging them to ‘Make in India’ smart phones and internet devices at an affordable price.”

(IANS)

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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)