Wednesday August 15, 2018

National Blood Donor Day : New Facebook Tool will make easier to Find, Donate blood in India

0
//
47
Blood Donation
flickr.
Republish
Reprint

New Delhi, Sep 28: Facebook is rolling out a new tool for its 201 million Indian users that would make it easier for them to donate blood to the needy, while connecting blood banks and hospitals to willing donors residing nearby.

Starting October 1 — National Blood Donor Day — Facebook users in India will be able to start signing up to be blood donors, the social network giant said in a blog post on Thursday.

To help encourage participation, Facebook will show a message in News Feed or people can edit their Profiles to sign up.

All information will remain private and set to “only me” by default, but people can choose to share their donor status on their timelines.

“This will first be available on Android and mobile web, as these are the most widely-used platforms in India,” said Facebook’s Health Product Manager Hema Budaraju and Ritesh Mehta, Head of Programmes in South Asia.

When individuals or organisations are in need of blood, they will be able to create a special type of post with all the information donors need to easily offer help.

When a request is created, Facebook will automatically notify blood donors who may be nearby to help spread the word.

Donors can then review the request and, if they wish to respond, contact the requestor directly through WhatsApp, Messenger or a phone call.

The person who needs blood would not be able to see any information about the donor, unless the donor explicitly provides it when he/she reaches out to the person in need of blood.

“Our teams have identified a real need in India. People are using Facebook literally thousands of times a week to look for blood donors,” Budaraju said.

Facebook has worked with non-profit organisations, health industry experts, potential donors and people who have used the platform to find blood donors to launch this tool.

“We hope this new feature helps people come together in ways that weren’t possible before,” the blog post said. (IANS)

Click here for reuse options!
Copyright 2017 NewsGram

Next Story

Facebook Denies Reports About Marc Zuckerburg’s Indifference Towards Publishers

Facebook said it is also working with publishers across the US and Europe to test support for subscriptions in "Instant Articles".

0
Facebook
Facebook refutes report 'Zuckerberg doesn't care about publishers'. Pixabay

Facebook has denied a media report that cited one of its senior executives as saying that Mark Zuckerberg doesn’t care about publishers.

The Australian on Monday reported that in a meeting with Australian media executives, Facebook’s Head of News Partnerships Campbell Brown said: “Mark Zuckerberg doesn’t care about publishers but is giving me a lot of leeway and concessions to make these changes”.

Brown reportedly said that publishers who choose not to work with Facebook will wind up in a dying business.

“Facebook said the remarks were inaccurate and taken out of context,” Fortune reported.

Facebook's CEO Mark Zuckerberg, May 23, 2018. VOA
Facebook’s CEO Mark Zuckerberg. VOA

The Australian claimed the story was based on information from five people present at the meeting with Brown who requested anonymity.

Earlier in August, Facebook announced to invest an additional $4.5 million towards helping the publishing industry globally.

The social media giant, that reported more than $5 billion in profit in the second quarter this year, said it will give $3.5 million towards “Facebook Membership Accelerator”, a three-month pilot programme designed to help publishers with membership models.

“We are going to continue to coach the group of metro news publishers from the pilot programme through the end of this year, and we will reconvene with them in 2019 to focus on subscriber retention,” Brown said in a blog post.

Facebook
Facebook said it is also working with publishers across the US and Europe.(IANS)

Facebook also announced to contribute $1 million to the 2018 “NewsMatch” campaign which matches individual donations to more than 100 non-profit newsrooms around the country.

Also Read: Slow Disclosure of Tesla Raising Governance, Social Media Concerns

Facebook said it is also working with publishers across the US and Europe to test support for subscriptions in “Instant Articles”.

“Moving forward, we’ll also be exploring ways to support emerging models like membership directly on Facebook,” said Brown. (IANS)