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New York Times to Air TV Ad During Oscars for New ‘Truth’ Campaign

The New York Times will air its first TV ad in seven years on Sunday's broadcast of the Academy Awards on ABC

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FILE - An editorial appears on the front page of the New York Times, in New York, Dec. 5, 2015.
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New York,28Feb, 2017: The New York Times will air its first TV ad in seven years on Sunday’s broadcast of the Academy Awards on ABC, as the 166-year old newspaper looks to highlight independent journalism amid U.S. President Donald Trump’s attacks on the media as “fake news.”

The Oscars are among the pricier ad buys on television, with 30-second commercials going for between $1.9 and $2 million, according to ad-tracking firm Kantar Media. While ABC, owned by Walt Disney, does not comment on how much it receives from advertisers, a source with knowledge of negotiations said the Times’ ad buy was in that range.

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The Oscars is traditionally the most-watched non-sports event broadcast in the United States.

Since Trump’s November 8 election victory, the Times has seen an uptick in digital subscribers and revenue even as its business on the print side declines. During the Times’ most recent quarter, the paper added 276,000 digital subscribers and grew digital ad revenue by nearly 11 percent, accounting for more than 40 percent of its overall ad revenues.

People ride the subway as they read newspapers as the train pulls into the Times Square in Manhattan, New York, Feb. 17, 2017.

People ride the subway as they read newspapers as the train pulls into the Times Square in Manhattan, New York, Feb. 17, 2017.

Building online readership

The New York Times, the Financial Times, The Wall Street Journal and Gannett are building on the online readership they gained during the 2016 presidential election by marketing unbiased reporting as a sales strategy.

Trump has repeatedly bashed the press. In a tweet last week citing The New York Times, NBC, ABC, CBS and CNN, he said the media was “the enemy of the American People!”

Last year’s Oscars broadcast attracted 34.4 million viewers, making it the third-lowest-rated Oscars since 1974. Still, only National Football League games and Fox’s airing of the final game of last fall’s World Series drew more viewers in 2016.

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Ad a response to ‘fake news’

The New York Times commercial is part of a broader brand campaign, the paper’s first in a decade, that aims to position the newspaper as a reliable outlet in the face of the rise of the “fake news” epidemic.

The company’s 30-second commercial repeats the words “The Truth Is” on screen, with voices in background getting increasingly louder, with different endings including “our nation is more divided than ever” and “alternative facts are lies.”

The ad ends with: “The Truth is more important now than ever.”(VOA)

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Refugees’ Entitled To Claim The Right To Asylum in The U.S: U.N.

We believe governments have the right to defend their borders and should do so responsibly.

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Refugees, Migrants, Asylum seekers, Trump
Honduran migrant Genesis Belen Mejia Flores, 7, waves an American flag at U.S. border control helicopters flying overhead near the Benito Juarez Sports Center serving as a temporary shelter for Central American migrants, in Tijuana, Mexico. VOA

Asylum seekers at the Mexican border fleeing violence or persecution are entitled to lodge claims in the United States to obtain sanctuary there, U.N.
agencies said in a fresh attempt to shield migrants from tough U.S. immigration policies.

U.N. officials have repeatedly urged Washington to ensure asylum seekers are protected, but U.S. President Donald Trump said Monday that Mexico should send migrants seeking asylum in the United States back to their home countries.

U.S. authorities fired tear gas canisters toward migrants in Mexico — near the border crossing separating Tijuana from San Diego, Calif. — on Sunday when some rushed through border fencing into the United States. Mexico’s foreign ministry presented a diplomatic note to the U.S. government on Monday calling for a “full investigation.”

Refugees, Migrants, Asylum seekers
Men line up for dinner outside a shelter housing members of the migrant caravan, in Tijuana, Mexico. VOA

After Trump signed an order limiting asylum rights earlier this month, the U.N. High Commissioner for Refugees said the United States must make sure anyone fleeing violence or persecution can get protection “without obstruction.”

UNHCR spokesman Babar Baloch, asked on Tuesday about U.S. forces firing tear gas at migrants, told a Geneva news briefing: “We are following those reports with concern. We are still trying to understand what transpired there.”

Border management is “a sovereign prerogative of national governments,” but border security and international protection for refugees are not mutually exclusive, he said.

Rohingya, myanmar, violence,asylum
Rohingya refugee children shout slogans during a protest against the repatriation process at Unchiprang refugee camp near Cox’s Bazar, in Bangladesh. VOA

“It means that any person whose life is at risk in their country of origin must be able to access territory and request asylum in a safe country. And each asylum request should be considered individually.

“We have been repeating our call on the U.S. authorities to grant access to the territory and to asylum procedure to those who are fleeing persecution and violence,” he said.

Sunday’s incident was the latest chapter in a saga that has pitted Trump’s hard-line immigration policies against thousands of migrants who have made their way north through Mexico from violent and impoverished Central American countries.

Rohingya, myanmar, violence,asylum
Rohingya refugees walk under rain clouds on June 26, 2018, in Jamtoli refugee camp in Bangladesh. VOA

About 3,500 migrants from the caravans have applied for asylum in Mexico, Baloch said. Seven migrants have died in incidents along the way, Joel Millman of the International Organization for Migration said.

Also Read: Refugee Communities Can Be Built By Tech Industries

“We believe governments have the right to defend their borders and should do so responsibly,” he said. “We also think migrants certainly should have the expectation that there be an access that is legal and safe for them to at least seek to cross
a border.” (VOA)