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Now Uploading Long Form Videos On Instagram Will be Possible

Instagram has been meeting with popular social media stars

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Instagram
Instagram. Pixabay

Photo-messaging platform Instagram is likely to unveil a platform for longer-form videos featuring scripted shows, music videos and more in vertically oriented, full-screen, high-definition 4K resolution.

“Instagram has been meeting with popular social media stars and content publishers to find out how their video channels elsewhere would work within its app. It is also lining up launch partners for an announcement of the long-form video effort tentatively scheduled for June 20,” TechCrunch reported late on Wednesday.

The new feature could support videos ranging from five to 15 minutes in length, thus, allowing average users to upload longer videos beyond the current 60-second limit.

Each video will feature a swipe-up option to open a link which creators can use to drive traffic to their websites, e-commerce stores or event ticketing to help small businesses flourish on the Facebook-owned platform.

The long-form video section is expected to highlight a collection of popular videos and provide a “continue watching” option to allow users view long clips over the course of several sessions.

However, creators would not be able to shoot and post long-form videos, as the section will only allow pre-made videos to be uploaded.

Instagram
Instagram, flickr

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“It’s unclear what the new video feature will be named, or where it will appear. It could possibly be live in the ‘Explore’ tab or get its own tab or even be spun out into a separate app,” TechCrunch added. (IANS)

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Facebook Takes on TikTok; Launches Experimental App Collab

Facebook takes on TikTok again, this time with music making app Collab

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Facebook
FAcebook launched a music making app named "Collab". VOA

Taking on Chinese short-video making platform TikTok, Facebooks experimental app division has introduced a new iOS app called Collab for making and mixing music with friends.

Facebook’s app-focused New Product Experimentation (NPE) team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos, starting with music.

“Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required,” the Facebook NPE team said in a statement on Wednesday.

In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix and match further.

tiktok Facebook
In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix. Pixabay

You can also share the music creation to Instagram, Facebook Stories, or any other platform.

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To request access, the iOS users can sign up for waitlist at https://npe.fb.com/collab.

“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso. (IANS)

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Influencers on Instagram Can Now Earn from ads on IGTV Content

Instagram brings video ads for creators to make money directly from their content on Live and IGTV

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Instagram
Instagram lets content creators earn from IGTV videos. Pixabay

Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform as per Technology News.

To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long.

Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV.

“Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators’ investment in IGTV by sharing advertising revenue with them,” Instagram said in a statement on Wednesday.

In addition to ads, Instagram would also roll out ‘badges’ next month that can be purchased by subscribers from their favorite creators.

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Instagram will share at least 55 per cent of the revenue from these ads with creators. Pixabay

Badges will appear next to a person’s name throughout the live video.

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“Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart,” said the company.

Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico. (IANS)

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FDCI to go Live for Hosting ‘Phygital’ Fashion Week

Phygital happens to be a combination of a physical and digital event

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Fashion
FDCI presents ELLE FIRST CUT in 2018. Wikimedia Commons

The Fashion Design Council of India (FDCI) took to Instagram to post a teaser that says “FDCI goes digital Indias First Ever Digital Fashion Week”. The event is set to be a ‘phygital one, which is a combination of a physical and digital event according to Lifestyle news.

Confirming the announcement, Sunil Sethi, Chairman, FDCI told IANSlife: “Right now, we have no choice but to invent the wheel and press the restart button. In the lockdown, we are left with doing nothing. Work from home does not apply to us. We had put this on trial and realised we can do it. We have got nods from the designers, the board and the buyers. At the moment, this is what will bring back the excitement and business. We have announced this seeing the mood of the public.”

He added: “We are working for the fashion designers, buyers and the infrastructure that has supported us like the models, makeup artistes. Instead of an on-ground fashion week, we will do it within our office, at Taj Palace or hire a place. We can digitally create a set and we can ask live models to come in. We can then record it and show it the next day or after all five days are done. It will be ‘phygitical’ — on ground (physical) and digital.”

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The dates of the digital fashion week have yet to be finalized. (Representational Image). Pixabay

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However, the dates of the digital fashion week have yet to be finalized; most of the designers would like this to happen in August, informs the Council’s chairman. End July-August is usually when the FDCI hosts its Annual Couture Week.

Earlier this month, Milan and Paris Fashion Weeks also announced that they will be held in a digital format. The Indian Federation for Fashion Development’s (IFFD) India Runway Week last year was held on Instagram, which saw 35 designers showcase their collections digitally. (IANS)