Sunday November 17, 2019
Home Lead Story OPPO May Inve...

OPPO May Invest 10 bn yuan in R&D in 2019

The smartphone player established its 5G team in 2015 and began R&D at the onset of 5G standards

0
//
OPPO
OPPO announces world’s 1st under-screen camera phone. (Wikimedia Commons)

Chinese handset maker Oppo on Thursday announced it will invest 10 billion yuan (around $1.43 billion) in Research and Development (R&D) across its global markets in 2019.

With the increased R&D investment, the company will integrate its supply chain and build its technical expertise to enhance its technological capabilities.

Tony Chen, Founder and CEO of Oppo, announced at its technology-focused “2018 Oppo Technology Exhibition” an increase in R&D spending to 10 billion yuan in 2019 which is a 150 per cent year-on-year (YoY) increase and that the company would continue to increase investment on a yearly basis.

“5G is a trend Oppo must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, Oppo’s exploration of application opportunities in the 5G+ era will determine the value of 5G,” Chen stressed.

Also Read- Habitual Tea Drinking May Lead to Higher Bone Density

“Oppo will fully integrate 5G with applications and user insights and continuously innovate to provide users with revolutionary, convenient and seamless experiences,” he added.

The company is also planning to leverage artificial intelligence (AI) to develop a range of smart devices, including smartwatches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of Internet of Things (IoT).

“In the future, Oppo will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core,” Chen said.

The smartphone player established its 5G team in 2015 and began R&D at the onset of 5G standards. (IANS)

Next Story

OPPO Plans to Bring 5G Smartphone Devices in India Soon

OPPO also aims to double the capacity to 100 million smartphones by next year

0
OPPO
OPPO Chief 5G Scientist at the Qualcomm 5G Summit 2019 in Barcelona said that the new device will be powered by Qualcomm's dual-mode 5G mobile platform and support both standalone (SA) and non-standalone (NSA) networks. Pixabay

Chinese smartphone manufacturer OPPO that showcased its Reno 5G smartphone in partnership with Qualcomm and Jio at the India Mobile Congress (IMC) is all set to bring it to the country soon, a top company executive said on Friday.

The smartphone manufacturer which registered 11.8 per cent market share in third quarter (Q3) in the country, is looking for a suitable time to introduce 5G products in the Indian market, said Sumit Walia, VP, Product and Marketing, OPPO India.

“We believe in bringing next-level technology in India at par with global. We have started working on 5G at our Hyderabad research and development centre and are significantly working on commercialising 5G devices. Right now, we are scanning the telecom landscape to examine how things will move forward. We are looking for a suitable opportunity and time to introduce 5G products in the India market,” Walia told IANS.

OPPO last month unveiled plans to launch a dual-mode 5G smartphone soon. Announced by Henry Tang, OPPO’s Chief 5G Scientist at the Qualcomm 5G Summit 2019 in Barcelona, the new device will be powered by Qualcomm’s dual-mode 5G mobile platform and support both standalone (SA) and non-standalone (NSA) networks.

By September, OPPO filed applications for over 2,500 global patent families and declared more than 1,000 families of 5G Standard Essential Patents to the European Telecommunications Standards Institute (ETSI).

With clocking double-digit market share in Q3, the company is looking forward to increase its market share in 2020 with targeting $300-$500 smartphone segment in India.

OPPO
Chinese smartphone manufacturer OPPO that showcased its Reno 5G smartphone in partnership with Qualcomm and Jio at the India Mobile Congress (IMC) is all set to bring it to the country soon. Pixabay

“In 2020, we are focusing primarily on $300-$500 smartphone segment. The company is looking to invest more in this segment. For this, we are aiming to launch premium smartphones and update the Reno series,” said the company executive.

For OPPO, India has been a very strategic market.

ALSO READ: Risk Of Irregular Heartbeat in Taller People

There is an ongoing investment of Rs 2,200 crore in the country and the company is currently manufacturing 50 million smartphones in a year at its Greater Noida factory.

OPPO aims to double the capacity to 100 million smartphones by next year, said Walia. (IANS)