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OPPO May Invest 10 bn yuan in R&D in 2019

The smartphone player established its 5G team in 2015 and began R&D at the onset of 5G standards

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OPPO
OPPO launches first India R&D centre in Hyderabad. (Wikimedia Commons)

Chinese handset maker Oppo on Thursday announced it will invest 10 billion yuan (around $1.43 billion) in Research and Development (R&D) across its global markets in 2019.

With the increased R&D investment, the company will integrate its supply chain and build its technical expertise to enhance its technological capabilities.

Tony Chen, Founder and CEO of Oppo, announced at its technology-focused “2018 Oppo Technology Exhibition” an increase in R&D spending to 10 billion yuan in 2019 which is a 150 per cent year-on-year (YoY) increase and that the company would continue to increase investment on a yearly basis.

“5G is a trend Oppo must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, Oppo’s exploration of application opportunities in the 5G+ era will determine the value of 5G,” Chen stressed.

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“Oppo will fully integrate 5G with applications and user insights and continuously innovate to provide users with revolutionary, convenient and seamless experiences,” he added.

The company is also planning to leverage artificial intelligence (AI) to develop a range of smart devices, including smartwatches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of Internet of Things (IoT).

“In the future, Oppo will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core,” Chen said.

The smartphone player established its 5G team in 2015 and began R&D at the onset of 5G standards. (IANS)

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OPPO Grabs the Position of 3rd Most Trusted Smartphone Brand in India

In addition, while Dell has emerged as the most trusted brand in India this year, OPPO has also secured an overall 28th rank in TRA’s Brand Trust Report, 2019

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Innovation, OPPO Reno 10x Zoom
The pop-up selfie mechanism itself is, however, not new. Wikimedia Commons

Chinese smartphone player OPPO on Tuesday announced that the brand has secured third spot in the most trusted smartphone brand in India, according to a report by Mumbai-based analytics firm Trust Research Advisory (TRA).

According to TRA’s Brand Trust Report 2019, OPPO climbed up seven ranks to secure this year’s third spot in the top 10 smartphone brands in India.

Incorporating advanced technologies like motorised camera, 10X Hybrid Zoom, fast charging, in-display fingerprint scanner and bezel-less display even in the budget segment, smartphones have helped the company retain its spot in the top brands, the company said in a statement.

With one of its biggest Research and Development centres in Hyderabad, OPPO plans to intensify its business in India.

Innovation, OPPO Reno 10x Zoom
Chinese handset maker OPPO, which has been known to be experimental with its smartphone designs has just launched its flagship smartphone Reno 10x Zoom. Wikimedia Commons

The company also houses its state-of-the-art manufacturing facility in Greater Noida.

In addition, while Dell has emerged as the most trusted brand in India this year, OPPO has also secured an overall 28th rank in TRA’s Brand Trust Report, 2019.

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OPPO was recently recognised as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted by the analyst firm CyberMedia Research (CMR), the company added. (IANS)