Monday February 19, 2018
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Revealed: How Facebook hires its designers

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By NewsGram Staff Writer

The social media giant Facebook is quite unique in many ways. Starting from the concept which led to its inception to the rapport the team shares, it has always been quite popular among the youth.

Not only is Facebook unique in the aforementioned matters, but it also has a different approach while hiring its team members.

Recently, Julie Zhuo, the Director of Product Design at Facebook, in an interview revealed the process which she and her team follow while hiring. Zhuo and her team follow a two-step process while hiring. Firstly, they headhunt and locate good designers, and secondly, they decide if the candidates are right for their team.

Zhuo believes that the best way to find a designer is through the products they create. She first looks at the products that she and the team admire and then work on finding out the people behind it.

“Read the small print on products with elements you like— like a particularly effective UX, or an innovative feature, or a very polished, well-done navigation system, and then hunt through Google, LinkedIn and AngelList until you find the people behind them,” she says.

She also opines that tapping into the design network is also very crucial because the design community is still relatively small. After tapping in, building connections is the most important aspect.

The most important step after locating good designers is to see their work and then consider if they are fit for the team.

“I wouldn’t be able to hire anyone based on a conversation about skill sets, you have to see what they’ve done so you can dissect it in person,” Zhou says.

She believes the previous works are the most important and that is why her team scrutinizes the apps or the websites or whatever things the candidates have designed so far.

She believes big colleges aren’t the only places where one should look, as there are many people who have the finesse of a polished designer without attending famous colleges or design schools.

“Great candidates take the initiative to experiment, design and build on their own,” she says.

She believes informal meetings are more useful while interviewing prospective candidates. A certain degree of comfort and rapport is important. Zhuo and her team prefer it when the designers walk them through their works and what they have been doing so far. Such situations make it tougher for the candidates to give rehearsed answers as there is always an uncertainty as to where the conversation is going. The true nature and calibre of the candidates come out brilliantly, in such situations.

Knowing a person’s thought process and comparing it with that of the team is essential and it is what her team follows.

 

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Social Media in India: Understanding The Dynamics of ‘Facebook’ and ‘Twitter’

Social media, a double-edged sword, is an evolving forum of communication in the internet media

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India has world’s largest number of Facebook Users with over 195 million users, overtaking US by over 4 million subscribers. Pixabay

Social media is a strange place that connects millions of people worldwide. It is a platform that keeps people engaged in several trending issues. However, the point of concern being, how do they react? This makes social media a double-edged sword.

Let’s take an example. Once, a photo of a young schoolboy from a poor family went viral. The boy was sitting outside a Noida metro station, trying to earn money through a weighing scale and studying at the same time. He caught the attention of one of the commuters. A picture was taken and uploaded on Facebook. The picture went viral. Now, there were several people who came forward to help. One of them was the then Chief Minister of Uttar Pradesh Akhilesh Yadav, who promised to ensure full opportunity for them to study without having to work.

ALSO READ: Social Media: Here is how it is creating Lifestyle pressure on Youth!

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Twitter, the microblogging site has 23.2 million Monthly Active Users in India, which is 2nd largest in Asia-Pacific after Japan with 26 million MUAs. Pixabay

This was one example or the so-called ‘positive side’ of social media. Now let’s turn the page and look at the other side of the road. Here the ‘other-type’ instances on social media:

  • In 2012, morphed pictures and videos of earthquake victims went viral. The morphed images were aimed to show that these were Muslim victims of civil riots in Assam and Burma. This was done to provoke riots by vested interests.
  • There were instances of hate and revenge messages being spread against Hindu migrants living in South India. This resulted in a mass exodus of people from the North East.
  • At an individual level, there are many examples where when a relationship went sour, one of the partners uploaded intimate pictures, videos or information, in revenge against their former partner.
  • Another point of concern is the easy access to all types of porn by minors. This is resulting in rapidly changing social behaviour and redefining morality.

The major problem being stated is that the society as a larger whole is unable to keep pace and social media is, hence, increasing the gap between older and younger generations rather than bringing them closer.

social media
There are over 30 Million LinkedIn Users in India, while 467 million users globally. Pixabay

ALSO READ: Teenagers using Social Media more likely to suffer sleep deprivations: Study

Should there be government intervention in the use of social media?

India is witnessing increasing internet and mobile penetration. With first-time users onto these platforms, the risk of mass hysteria or communal reactions increases. It is imperative for the government to get together all stakeholders of civil society and try and address the issue of balancing media freedom with media regulation.

Putting regulations or any type of curbs on the internet will be a sensitive subject in any type of free society and of course, it will result in certain opposition. However, what we need to understand is, each society is different. Therefore, every society has to develop its own mechanism to address the negative consequences of social media.

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There are 16 Million Instagram users in India. Pixabay

For example, the Indian government had blocked internet services in the state of Jammu and Kashmir during the period of eid in 2015. It was a preventive measure. However, despite the ban, there were clashes with the police and violence. The point of concern being, the situation could have been much worse had the internet and social media been accessible.

With the world getting increasingly connected through the web and India on the cusp of a ‘Digital’ revolution, the government must take up establishing clear cybersecurity laws and cyber management policies on an urgent basis. Social media could work as a development catalyst or could become a national threat.