While Facebook still maintains a double-digit growth in advertisement revenue in the US, the rate of that growth slowed down in the second and third quarters of 2018, according to data from a market research firm.
In the third quarter of 2018, Facebook’s year-over-year ad-revenue growth rate was 16 per cent, compared to the 30 per cent in the second quarter and 35 per cent in the first quarter of that year, Forbes reported on Monday citing data from Standard Media Index (SMI).
Facebook, which has over two billion monthly active users globally, came under heavy criticism in 2018 for lapses in protecting user privacy and in removing misleading content from its platform.
“Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments,” SMI CEO James Fennessy was quoted in a statement.
According to a forecast by market research company eMarketer, Facebook will generate an estimated $23 billion in US ad revenue in 2018 (and $54.4 billion globally, an increase of 36.3 per cent from 2017), the Forbes report said. (IANS)
The goal of any business is to turn a profit, and seeing a positive return on investment is a key step in that process. ROI is a particularly important business metric because it can, put simply, help to evaluate the efficiency of any investment or to compare the potential value for multiple investments. It’s a simple metric that can be applied to any kind of investment, from a stock to a business expansion. The metric isn’t necessarily perfect, however, and perceived values of returns can vary significantly depending on how they’re calculated. Here are some tips to keep in mind when looking to generate an increased ROI.
Define your return
Your return on investment can actually mean a few things, including increased profits, reduced expenses, or less tangible benefits such as increased efficiency or improved brand awareness. Setting goals for your return with quantifiable benchmarks is the first step in determining whether you can generate an increased return. Setting specific goals is generally best to ensure that generating an increased return can be repeated. For example, instead of simply aiming for higher profits in general, aim for higher profits in a specified month and come up with some repeatable ways to get there. This will give you a better idea of whether increasing profits is consistently possible with your current efforts.
Once you have a goal in mind, you must calculate your current return so you can compare it against any changes you may have to make to meet your new goal. Before you can start producing more products, enhancing services, or hiring more workers, you have to ensure you’re already seeing enough of a return to cover such expenses.
The easiest way to increase your revenue stream is to simply increase your prices without increasing your expenses. While you can findways to increase priceswithout necessarily angering customers too much, this certainly won’t be seen as the most consumer friendly option and could have negative consequences in the long run. Increasing your costs slightly while still generating a net profit is an alternative way to increase your return. The general rule is to use your current return to calculate ways to see an increase in revenue by altering your current business practices.
Reducing your operational expenses is another relatively simple way to increase your ROI. You don’t even have to increase your sales to pursue a greater return this way. Generally speaking, you’ll need to divide all of your costs into production and overhead expenses to pinpoint areas of each type that can be cut or reduced while still maintaining your profits. You can find manymethods to reduce costs, some of which may seem more appealing than others. For example, you could hire contractors, seek competent interns and depend on more energy-efficient equipment.
Look for other benefits
Not every investment will deliver an immediately obvious financial benefit to increase your ROI in the long run. It simply must provide some kind of undeniable benefit to the business. One example is the contact center solutions offered by BrightPattern. These software packages provide contact centers with ways to dramatically increase efficiency and offer unmatched customer service experiences. Improved agent morale can lead to lower turnover, improved systems save everyone’s time and money, and better customer service experiences generate positive word of mouth.