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Revenue Growth Of Facebook Ads Slowing Down in The U.S: Report

According to a forecast by market research company eMarketer, Facebook will generate an estimated $23 billion in US ad revenue in 2018

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Facebook, data
Facebook staring at bigger problems this year, warns analyst. VOA

While Facebook still maintains a double-digit growth in advertisement revenue in the US, the rate of that growth slowed down in the second and third quarters of 2018, according to data from a market research firm.

In the third quarter of 2018, Facebook’s year-over-year ad-revenue growth rate was 16 per cent, compared to the 30 per cent in the second quarter and 35 per cent in the first quarter of that year, Forbes reported on Monday citing data from Standard Media Index (SMI).

Facebook, data, photos
A smartphone user displays a Facebook newsfeed .VOA

Facebook, which has over two billion monthly active users globally, came under heavy criticism in 2018 for lapses in protecting user privacy and in removing misleading content from its platform.

“Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments,” SMI CEO James Fennessy was quoted in a statement.

Also Read: Insinia Security Hacks Celebrity Twitter Accounts in a Bid to Highlight Security Flaws

According to a forecast by market research company eMarketer, Facebook will generate an estimated $23 billion in US ad revenue in 2018 (and $54.4 billion globally, an increase of 36.3 per cent from 2017), the Forbes report said. (IANS)

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Here’s why Americans Prefer Single-Family Homes

Are Americans Ready to Let Go of Single-Family Homes?

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Homes
This is a great way for (homeowners) to rent out their basement, or rent out half their homes. VOA

By Dora Mekouar

For decades, many Americans have viewed owning their own home as a tangible symbol of the American Dream. But the question of whether that dream includes dividing one single-family home into two — along with other higher housing density options — is about to be tested in a handful of states nationwide.

Virginia is one of the latest states to tackle the affordable housing crisis by considering zoning rules to allow denser — and, potentially, more affordable — housing, in any area now zoned for single-family homes.

“If a property owner feels it fits their need to upgrade to a duplex from a single family’s owned property, then they will go about it through a local approval process,” says Virginia House Delegate Ibraheem Samirah, who represents a district in suburban Washington, D.C. “After the local approval process is completed, then they can create their two families’ owned property as they see fit.”

Homes
Virginia lawmakers are considering a proposal that would allow an accessory dwelling, for example, a separate structure, basement apartment or garage apartment, on lots zoned for single homes. VOA

Samirah introduced a bill to allow duplex homes, like townhouses and cottages, in any place that’s currently zoned for single-family homes. The specifics of what those multi-family properties would look like will be left to local governments. The bill does not ban single-family homes.

It’s the kind of move toward creating more affordable housing that’s already been introduced on the West Coast of the United States. Oregon was the first state in the country to ban restrictive single-family zoning in July 2019.

Planning experts and local officials say suburban sprawl has negative impacts on the environment, puts a heavier burden on local services, isolates people, and excludes lower income households and households with people of color from certain communities through economic means.

Homes
In Virginia, builder Carrington Homes offers an accessory dwelling unit, a second living unit (left), as an option for their new homes. VOA

A 2019 Harvard housing report found a “relative lack of smaller, more affordable new homes.” The same report finds that about half of all renter households nationwide spend almost one-third of their income on housing.

But the move away from single-family zoning won’t be an easy one.

“At some level, that development pattern is really uniquely American,” says Robert Parker, executive director of the Institute for Policy Research and Engagement at the University of Oregon.

“People who have lived, and grew up, in low-density suburban developments have a strong preference for that. They can’t really envision a future that’s substantially different than that.”

The size of the average house has more than doubled since the 1950s. In 2019, the average size of a new single-family home was 240 square meters (2,584 square feet), according to the National Association of Homebuilders.

Americans clearly like their space. But millennials — people in their mid-20s to late 30s who make up the nation’s largest living generation — have their own ideas about what the ideal home looks like, according to a Portland, Oregon-area survey cited by Parker.

Homes
Christine Minnehan sweeps up in front of her “granny flat” located in the backyard of her Sacramento, Calif home . VOA

“Eighty percent of them would prefer to live in a detached, single-family residence, and so it really begins to become a matter of scale and amenity,” Parker says. “A lot of those those younger households are really looking for smaller units in walkable neighborhoods and, increasingly, the development community is beginning to recognize that and thinking about ways that they can build those environments.”

Samirah, the Virginia delegate, expects some pushback from people who are worried their neighborhoods could become less desirable, but he says correctly organizing density can benefit property owners, including those who are struggling financially.

“People think it’s going to be a major shift in the landscape of suburbia. I think that’s a false narrative,” Samirah says. “This is a great way for (homeowners) to rent out their basement, or rent out half their house, or whatever it may be…If you’re thinking of retiring, instead of selling your house and moving out to another area, it also helps them keep their families in place.”

“You can have a mixture of densities that’s not detrimental to a set of lifestyles that people hold very dear, that will allow housing choice for households that are struggling to find housing that’s affordable to them in environments that are conducive to the lifestyles that they would like to lead,” Parker says.

Also Read- 2000-2019: The Hottest Decade Measured

He adds that the suburban way of life isn’t going anywhere in the near future.

“There’s little that we can do to retrofit suburbia moving forward so that land use pattern is pretty well ingrained and it’s going to be there for generations.” (VOA)