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Rising popularity: MEA following on social media hits 3 million mark

New Delhi: The following of the Ministry of External Affairs (MEA) on social media platforms has hit a 3.8 million mark which does not include the missions abroad.

MEA’s monthly following on Facebook is 15 million and 17.5 million on Twitter while the followers of Indian Diplomacy facebook page and MEA India facebook page have increased considerably to 8,17,513 and 11,91, 214 respectively.

The number of people adding the MEA India G+ page to their inner circles is fast expanding and has crossed 7,83,768, according to the Ministry’s annual report.

The Indian diplomacy Twitter account and the official spokesperson’s twitter account have a combined followership of 10,32,930.

The Ministry in order to increase its presence on social media platforms has roped in missions and posts abroad to communicate directly with the local population of the host countries as well as the Indian diaspora.

At present, around 149 Indian missions around the world (95%) have a Facebook presence. They have been standardized under one title example: ”India in USA”, “India in Ireland”.

The accounts are used to put information about India like investments in India, participation in programmes such as ”Make in India” , “Digital India” and also about a particular embassy activity of a country. More than 90 missions and posts are also active on Twitter. The ministry is working to standardize names on Twitter as well.

The number of viewers of documentaries and films on Indian diplomacy Youtube channel has also increased to 63,81,147. The Flickr account is a good ‘repository’ of photos of major events of the ministry.

(Source: webindia123.com)

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