Samsung Electronics Co. plans to start sales of a silver-coloured Galaxy Note 9 as early as this week, industry sources said on Tuesday, apparently to promote the device amid the launch of new iPhones and other rival products.
The new colour adds to the existing portfolio of blue, black, purple and copper variants. The silver edition will also be released in the US, Yonhap news agency reported.
Samsung has not yet announced the exact date for release in South Korea.
Industry watchers said the new version seems to be aimed at competing with LG Electronics Inc.’s V40 ThinQ, which will be introduced this week, along with Apple Inc.’s latest iPhone models.
In South Korea, Samsung also launched a special programme in which the company purchases used Galaxy products from buyers of the Galaxy Note 9.
Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.
Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.
Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.
Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.
“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.