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Samsung Maintains Lead in Global Smartphone Market

Samsung tops shrinking global smartphone market in Q1 2018

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The South Korean tech giant also wants to focus on consumers' ease of use and convenience.
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As global smartphone market declined for the second successive quarter in the first quarter of 2018, Samsung remained the leader, shipping 78 million devices and capturing 21.7 per cent market share, Counterpoint Research said on Wednesday.

Samsung shipments grew 5 per cent with the launch of its latest flagship, the Galaxy S9 and S9+.

Apple which surprised the analysts with a strong fiscal 2018 second quarter results, shipped 52.2 million devices, reporting 14.5 per cent market share at second spot.

According to Counterpoint’s Market Monitor service, global smartphone shipments declined 3 per cent annually in the first quarter of 2018.

Top 10 players now capture 76 per cent of the market, thereby leaving over 600 brands competing for the remaining 24 per cent of the market.

“The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak,” Tarun Pathak, Associate Director at Counterpoint Research, said in a statement.

Samsung
Representational image. Pixabay

However, emerging markets still offer a sizeable opportunity for OEMs to expand and grow as smartphone penetration by users in still around 45 per cent.

“The average selling price (ASP) of smartphones is increasing, too, in emerging markets with users upgrading from entry level to the mid smartphone segment,” Pathak noted.

Huawei with 10.9 per cent and Xiaomi with 7.5 per cent market share followed Samsung and Apple.

OPPO with 6.1 per cent share was at fifth place.

“The saturating China smartphone market is forcing the Chinese smartphone players to invest and expand beyond their home market. The efforts have been realised as the performance of Chinese brands in MEA, Europe and the rest of the Asian markets has been strong,” said Research Analyst Shobhit Srivastava.

Also Read: Samsung Net Profit Rises 52% in Q1

The China market decline in Q1 2018, affected the overall growth of some of the key Chinese brands including OPPO and Vivo. Both saw a decline in the quarter as a result of the China market slowdown.

Apple grew 32 per cent (YoY) in China due to strong performance of its iPhone X.

While the promotions were not aggressive for the iPhone X, except in operator channels, its demand remains healthy in the market. (IANS)

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Samsung To Undertake Research To Help Reduce Stress in Kids

Every Samsung Smart Class is equipped with an interactive Samsung Smartboards, Samsung tablets, a printer, Wi-Fi connectivity and power backup

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Samsung to conduct research to help reduce stress in school kids.

Samsung India is set to undertake a two-year research to find out how to enhance learning outcomes for middle school students in India and how their stress levels can be reduced, the company said on Monday.

Named as the MyDream project, the study is in collaboration with UNESCO MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development) and Navodaya Vidyalaya Samiti.

The study will determine how project-based and socio-emotional learning (SEL) can be used to drive learning outcomes of students as defined by their mathematics and science scores and also to reduce their stress levels.

“Samsung is proud to partner with UNESCO-MGIEP and Navodaya Vidyalaya Samiti on this ground-breaking research that seeks to transform education that will empower children with skillsets for the 21st century,” said Peter Rhee, Corporate Vice President, Samsung India, in a statement.

The study, will be conducted in 64 Jawahar Navodaya Vidyalaya schools, where Samsung already operates a Samsung Smart Class.

“Through the My Dream project, we want to build intellectually and emotionally resilient young people. We seek to make learning fun and stress free, and training young people to be mindful, empathetic and compassionate,” said Anantha K Duraiappah, Director, UNESCO-MGIEP.

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Representational image. Pixabay

“This research project will help us understand how learning outcomes for students can be improved and how their stress levels can be mitigated. This partnership will pave way for not just an impact in India, but a global one,” he added.

At the end of the study, a comprehensive report and recommendations will be submitted to the Ministry of Human Resource Development, Government of India.

Separately, Samsung also announced a partnership with the Andhra Pradesh Government, to set up Samsung Smart Class at 14 government colleges across Andhra Pradesh, the statement said.

Also Read- Bollywood Remembers Mumbai Terror Attack After 10 Years

The 14 Samsung Smart Class will deliver 200 hours of courses such as Bachelors of Education (B.Ed) and Diploma in Education (D.Ed).

Samsung Smart Class is currently available at 652 Jawahar Navodaya Vidyalaya schools, 28 Government schools in Tamil Nadu and three Delhi Police Public Schools, taking the total number of Samsung Smart Class in India to 683.

Every Samsung Smart Class is equipped with an interactive Samsung Smartboards, Samsung tablets, a printer, Wi-Fi connectivity and power backup. (IANS)