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Samsung Maintains Lead in Global Smartphone Market

Samsung tops shrinking global smartphone market in Q1 2018

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Samsung
The South Korean tech giant also wants to focus on consumers' ease of use and convenience.

As global smartphone market declined for the second successive quarter in the first quarter of 2018, Samsung remained the leader, shipping 78 million devices and capturing 21.7 per cent market share, Counterpoint Research said on Wednesday.

Samsung shipments grew 5 per cent with the launch of its latest flagship, the Galaxy S9 and S9+.

Apple which surprised the analysts with a strong fiscal 2018 second quarter results, shipped 52.2 million devices, reporting 14.5 per cent market share at second spot.

According to Counterpoint’s Market Monitor service, global smartphone shipments declined 3 per cent annually in the first quarter of 2018.

Top 10 players now capture 76 per cent of the market, thereby leaving over 600 brands competing for the remaining 24 per cent of the market.

“The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak,” Tarun Pathak, Associate Director at Counterpoint Research, said in a statement.

Samsung
Representational image. Pixabay

However, emerging markets still offer a sizeable opportunity for OEMs to expand and grow as smartphone penetration by users in still around 45 per cent.

“The average selling price (ASP) of smartphones is increasing, too, in emerging markets with users upgrading from entry level to the mid smartphone segment,” Pathak noted.

Huawei with 10.9 per cent and Xiaomi with 7.5 per cent market share followed Samsung and Apple.

OPPO with 6.1 per cent share was at fifth place.

“The saturating China smartphone market is forcing the Chinese smartphone players to invest and expand beyond their home market. The efforts have been realised as the performance of Chinese brands in MEA, Europe and the rest of the Asian markets has been strong,” said Research Analyst Shobhit Srivastava.

Also Read: Samsung Net Profit Rises 52% in Q1

The China market decline in Q1 2018, affected the overall growth of some of the key Chinese brands including OPPO and Vivo. Both saw a decline in the quarter as a result of the China market slowdown.

Apple grew 32 per cent (YoY) in China due to strong performance of its iPhone X.

While the promotions were not aggressive for the iPhone X, except in operator channels, its demand remains healthy in the market. (IANS)

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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)