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Samsung Maintains Lead in Global Smartphone Market

Samsung tops shrinking global smartphone market in Q1 2018

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Samsung
The South Korean tech giant also wants to focus on consumers' ease of use and convenience.

As global smartphone market declined for the second successive quarter in the first quarter of 2018, Samsung remained the leader, shipping 78 million devices and capturing 21.7 per cent market share, Counterpoint Research said on Wednesday.

Samsung shipments grew 5 per cent with the launch of its latest flagship, the Galaxy S9 and S9+.

Apple which surprised the analysts with a strong fiscal 2018 second quarter results, shipped 52.2 million devices, reporting 14.5 per cent market share at second spot.

According to Counterpoint’s Market Monitor service, global smartphone shipments declined 3 per cent annually in the first quarter of 2018.

Top 10 players now capture 76 per cent of the market, thereby leaving over 600 brands competing for the remaining 24 per cent of the market.

“The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak,” Tarun Pathak, Associate Director at Counterpoint Research, said in a statement.

Samsung
Representational image. Pixabay

However, emerging markets still offer a sizeable opportunity for OEMs to expand and grow as smartphone penetration by users in still around 45 per cent.

“The average selling price (ASP) of smartphones is increasing, too, in emerging markets with users upgrading from entry level to the mid smartphone segment,” Pathak noted.

Huawei with 10.9 per cent and Xiaomi with 7.5 per cent market share followed Samsung and Apple.

OPPO with 6.1 per cent share was at fifth place.

“The saturating China smartphone market is forcing the Chinese smartphone players to invest and expand beyond their home market. The efforts have been realised as the performance of Chinese brands in MEA, Europe and the rest of the Asian markets has been strong,” said Research Analyst Shobhit Srivastava.

Also Read: Samsung Net Profit Rises 52% in Q1

The China market decline in Q1 2018, affected the overall growth of some of the key Chinese brands including OPPO and Vivo. Both saw a decline in the quarter as a result of the China market slowdown.

Apple grew 32 per cent (YoY) in China due to strong performance of its iPhone X.

While the promotions were not aggressive for the iPhone X, except in operator channels, its demand remains healthy in the market. (IANS)

Next Story

Samsung Galaxy Fold Launch Postponed in China: Report

The Galaxy Fold is expected to be priced around Rs 1,40,790 in India

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FILE - The Samsung Galaxy Fold phone is shown on a screen at Samsung Electronics Co. Ltd.’s Unpacked event in San Francisco, Feb. 20, 2019. Samsung says it will look into some reports of flickering or cracking screens. VOA

Samsung has postponed the Galaxy Fold’s launch events in Hong Kong and Shanghai, which were originally scheduled for April 23 and 24, days after some units of the $2,000 foldable phone encountered major display issues.

“The firm is blaming the decision on a last minute issue with the venue, according to someone claiming to be familiar with the matter.

“But that seems a little too convenient seeing as the handset has been under heavy fire all week, after a number of units broke after being in the hands of reviewers for less than a day,” the SamMobile reported late on Sunday.

Tech reviewers from renowned media brands like The Verge and the CNBC noted issues like screen flickering, display distortion and unexplainable bulges bugging the industry-first device, reports said last week.

The handset maker obviously doesn’t want to associate these delays with the broken review units, but given the timing, chances are Samsung wants to buy more time to address these issues before the next wave of shipments, according to the Engadget.

Sub-titling the review “Yikes”, The Verge said that the flaws were “distressing to be discovered just two days after receiving the review unit”.

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DJ Koh, president and CEO of IT and Mobile Communications, holds up the new Samsung Galaxy Fold smartphone during an event, Feb. 20, 2019, in San Francisco. VOA

Defending its devices just days before its roll-out, a Samsung spokesperson assured that the firm would “thoroughly inspect” the units.

The super-expensive foldable smartphone was launched during the Mobile World Congress in Barcelona in February followed by Huawei launching its own foldable phone, the Mate X.

According to market research firm Gartner, foldable phones would make up 5 per cent of high-end phones sales by 2023 with around 30 million units.

Also Read- Why you Should Make your Credit Card Bill Payment on Time: 5 Reasons

The phone comes with the world’s first 7.3-inch Infinity Flex Display, which folds into a compact device with a cover display that is capable of opening up to three active apps simultaneously on the main display.

The Galaxy Fold is expected to be priced around Rs 1,40,790 in India. (IANS)