Wednesday March 20, 2019
Home Lead Story Samsung, OneP...

Samsung, OnePlus Best Selling Premium Smartphones Of 2018

The top three brands -- OnePlus, Samsung and Apple -- contributed to 92 per cent of the overall premium market in Q4 2018.

0
//
OnePlus
OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, Counterpoint Research said on Wednesday.

At third position, Apple had 23 per cent market share as the overall premium smartphone segment grew by 8 per cent (year-on-year) for the full year and 16 per cent (YoY) for Q4 2018.

OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing 36 per cent market share to lead the premium smartphone segment for three successive quarters.

“OnePlus 6 was the best selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T was positioned at second place followed by Samsung S9 Plus,” said Karn Chauhan, Research Analyst at Counterpoint.

 

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

According to Vikas Agarwal, General Manager, OnePlus India, it has emerged as the best-selling premium smartphone brand owing to the focus on sharing the best technology with its consumers.

“Last year, we expanded in the offline segment through our ‘Experience Stores’ and through partners such as Croma and Reliance Digital in order to create more touch points for customers to engage with the brand,” Agarwal told IANS.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

“The newly-launched Galaxy A9, the world’s first quad rear camera phone, in Rs 30,000-40,000 price segment attributed towards Samsung’s growth, which is in direct competition with OnePlus,” said the report.

 

OnePlus, smartphone
Smartphone by OnePlus. Flickr

Apple’s premium segment shipments declined 25 per cent (YoY) in Q4 2018 mainly due to extreme high premium-commanding pricing for iPhones as Apple continues to choose to pay 20 per cent import duty on new imported iPhones instead of manufacturing in India.

Also Read: Xiaomi Surpasses Samsung to Become Undisputed Phone Leader in India

“As a result, we believe Apple to start manufacturing locally for latest iPhones in 2019 and beyond to potentially lower the current higher iPhone pricing,” said Chauhan.

The top three brands — OnePlus, Samsung and Apple — contributed to 92 per cent of the overall premium market in Q4 2018. (IANS)

Next Story

Dell and Alienware to Launch New PC Gaming Devices to India

Dell also refreshed its G Series gaming laptops with the launch of the new G7 gaming system. With a design that is 19.9mm thin, it is the thinnest G Series laptop to date

0
credit: www.news.filehippo.com

Refreshing its PC gaming portfolio in India, Dell and its subsidiary Alienware on Monday launched Alienware Area-51m, Alienware m15 and Dell G7 devices for the gamers in the country.

Originally unveiled at the CES 2019 in January, the devices have now made their way to India.

Price of Alienware Area-51m starts at Rs 299,590 and is available on dell.co.in while the Alienware m15 starts at Rs 178,399. The Dell G7 15 is available for Rs 157,399 and is also available on dell.co.in.

The new portfolio would be available in retail and multi-brand stores across the country from April 1.

“By an estimate, $1.1 billion would be the size of the Indian gaming industry by 2020. Community engagement, augmenting gaming as a profession and latest technological innovation is how we are defining the gaming landscape in India,” Anand Subramanya, Director, Product Marketing, CSB Dell India, told reporters here.

Alienware Area-51m is also the world’s first gaming laptop that supports upgradable NVIDIA GeForce RTX graphics, 64GB of memory and 2.5Gbps Ethernet technology.

Dell laptops
Dell laptops. Representational image. Pixabay

“This is an exciting time for PC gaming all over the world as well as in India. We are delighted to introduce ground-breaking, high performance gaming machines like Area-51m and m15,” added Frank Azor, Vice President and General Manager, Alienware, Gaming and XPS.

Focusing on portability in gaming machines, the Alienware m15, is the thinnest and lightest 15-inch Alienware laptop, that is aimed at gamers on-the-go. A powerful machine for gamers, it has 8th generation Intel Core i7 processors and NVIDIA GeForce RTX 2060 and 2070 MQ design graphics cards.

Both Alienware Area-51m and Alienware m15 offer “Cryo-Tech v2.0” — an advanced thermal technology that maximises performance and keeps these machines cool.

Also Read- This Smartphone by Vivo Creates The Record of Fastest Selling Smartphone in Company’s History

Dell also refreshed its G Series gaming laptops with the launch of the new G7 gaming system. With a design that is 19.9mm thin, it is the thinnest G Series laptop to date.

Powered by the 8th Gen Intel Core processors and NVIDIA GeForce 20 series RTX graphics card, and 144Hz refresh rate panel, the G7 optimises demanding AAA game titles and can also be utilised for everyday use. (IANS)