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Samsung, OnePlus Best Selling Premium Smartphones Of 2018

The top three brands -- OnePlus, Samsung and Apple -- contributed to 92 per cent of the overall premium market in Q4 2018.

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OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, Counterpoint Research said on Wednesday.

At third position, Apple had 23 per cent market share as the overall premium smartphone segment grew by 8 per cent (year-on-year) for the full year and 16 per cent (YoY) for Q4 2018.

OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing 36 per cent market share to lead the premium smartphone segment for three successive quarters.

“OnePlus 6 was the best selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T was positioned at second place followed by Samsung S9 Plus,” said Karn Chauhan, Research Analyst at Counterpoint.

 

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Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

According to Vikas Agarwal, General Manager, OnePlus India, it has emerged as the best-selling premium smartphone brand owing to the focus on sharing the best technology with its consumers.

“Last year, we expanded in the offline segment through our ‘Experience Stores’ and through partners such as Croma and Reliance Digital in order to create more touch points for customers to engage with the brand,” Agarwal told IANS.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

“The newly-launched Galaxy A9, the world’s first quad rear camera phone, in Rs 30,000-40,000 price segment attributed towards Samsung’s growth, which is in direct competition with OnePlus,” said the report.

 

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Smartphone by OnePlus. Flickr

Apple’s premium segment shipments declined 25 per cent (YoY) in Q4 2018 mainly due to extreme high premium-commanding pricing for iPhones as Apple continues to choose to pay 20 per cent import duty on new imported iPhones instead of manufacturing in India.

Also Read: Xiaomi Surpasses Samsung to Become Undisputed Phone Leader in India

“As a result, we believe Apple to start manufacturing locally for latest iPhones in 2019 and beyond to potentially lower the current higher iPhone pricing,” said Chauhan.

The top three brands — OnePlus, Samsung and Apple — contributed to 92 per cent of the overall premium market in Q4 2018. (IANS)

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South Korean Tech Giant Samsung to Spur Innovation as Biz Challenges Rise

Samsung said earlier this week it will announce the updated schedule “in the coming weeks”, without elaborating

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

Samsung Electronics Vice Chairman Lee Jae-yong has called for senior executives to spur efforts to develop innovative technologies to tackle rising business challenges and foster new growth drivers, the company has said.

Lee, the de facto leader of the South Korean tech giant, held a meeting with senior executives of the IT and mobile division at the Suwon headquarters, south of Seoul, on Friday to discuss global strategies.

The global strategy meeting, which is held twice a year, has drawn keen attention as Samsung is faced with business challenges from the weak memory chip and handset business and uncertainties from a trade war between the US and China, Yonhap new agency reported on Sunday.

During the meeting, Lee called for the company officials to spur efforts to develop new technologies, including the 6G mobile network, blockchain and Artificial Intelligence and to expand global partnerships.

“We have to make bold investments for the future regardless of any changes in the business environment,” Lee was quoted as saying in a press release.

“No company can guarantee they will be around 10 years from now,” Lee said. “We have to have a mindset of starting new businesses, beyond resting on what we’ve achieved so far.”

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The new Samsung S10 phones are displayed Feb. 20, 2019, in San Francisco. Samsung is hailing the 10th anniversary of its first smartphone with three new models that it hopes reverses a sales slump in an industry recycling the same ideas. VOA

His meeting with the handset division executives came two weeks after having a separate gathering with senior officials of the semiconductor and display business as the company was assessing the ripple effect from the US decision to put a ban on Chinese tech giant Huawei.

The world’s largest smartphone maker has grappled with slowing growth in the premium smartphone market, while losing a market share in the low-end and mid-tier segment to cost-effective Chinese makers.

According to industry tracker Strategy Analytics, Samsung shipped 71.8 million units of smartphones, or 21.7 per cent of the total, in the January-March period, with its market share falling 8 per cent from a year earlier.

Also Read- TikTok Launches ‘Device Management’ Feature for Safety of Users in India

Although the company tried to boost demand in the high-end market with its Galaxy Fold priced at $1,950, its April launch schedule has been constantly pushed back without further notice over durability issues.

Early reviewers pointed out that the device’s protective screen layer was easy to peel off and gaps made it easy for debris to damage the foldable display. Samsung said earlier this week it will announce the updated schedule “in the coming weeks”, without elaborating. (IANS)