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Samsung, OnePlus Best Selling Premium Smartphones Of 2018

The top three brands -- OnePlus, Samsung and Apple -- contributed to 92 per cent of the overall premium market in Q4 2018.

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OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, Counterpoint Research said on Wednesday.

At third position, Apple had 23 per cent market share as the overall premium smartphone segment grew by 8 per cent (year-on-year) for the full year and 16 per cent (YoY) for Q4 2018.

OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing 36 per cent market share to lead the premium smartphone segment for three successive quarters.

“OnePlus 6 was the best selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T was positioned at second place followed by Samsung S9 Plus,” said Karn Chauhan, Research Analyst at Counterpoint.

 

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Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

According to Vikas Agarwal, General Manager, OnePlus India, it has emerged as the best-selling premium smartphone brand owing to the focus on sharing the best technology with its consumers.

“Last year, we expanded in the offline segment through our ‘Experience Stores’ and through partners such as Croma and Reliance Digital in order to create more touch points for customers to engage with the brand,” Agarwal told IANS.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

“The newly-launched Galaxy A9, the world’s first quad rear camera phone, in Rs 30,000-40,000 price segment attributed towards Samsung’s growth, which is in direct competition with OnePlus,” said the report.

 

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Smartphone by OnePlus. Flickr

Apple’s premium segment shipments declined 25 per cent (YoY) in Q4 2018 mainly due to extreme high premium-commanding pricing for iPhones as Apple continues to choose to pay 20 per cent import duty on new imported iPhones instead of manufacturing in India.

Also Read: Xiaomi Surpasses Samsung to Become Undisputed Phone Leader in India

“As a result, we believe Apple to start manufacturing locally for latest iPhones in 2019 and beyond to potentially lower the current higher iPhone pricing,” said Chauhan.

The top three brands — OnePlus, Samsung and Apple — contributed to 92 per cent of the overall premium market in Q4 2018. (IANS)

Next Story

YouTube Rolls out ‘YouTube Charts’ in India to Empower Local Artists

YouTube Charts are also available within YouTube Music, including “Top 100” most played songs and “Top 100” music videos globally and locally and “Top 30 Trending” chart

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FILE - Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

Google-owned YouTube on Monday rolled out “YouTube Charts” in India that will showcase country-specific trending music lists, top songs, artists and music videos at one place.

Now available in 56 countries alongside the global chart, “YouTube Charts” has more than two billion global users and 265 million monthly users in India.

“We’ve heard loud and clear from Indian artists, labels and fans that they want a single source of truth to see what’s hot and popular in the world of music. I’m incredibly excited to bring YouTube charts to India,” Lyor Cohen, Global Head of Music at YouTube, said in a statement.

Over the last year, many Indian artists including Guru Randhawa, Badshah, Arijit Singh and Neha Kakkar have reached the YouTube music country charts in the UK, Australia, New Zealand and Canada along with the global chart.

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FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

“Indian artists have truly gone global. Week to week in 2019, on an average 20 per cent of the entries on the ‘Global Top Songs’ chart have featured Indian artists. Their popularity outside India is a testimony of YouTube’s massive global reach and opportunities it offers to artists,” elaborated Pawan Agarwal, Head of Music Partnerships, YouTube & Google Play, India and South Asia at YouTube.

Also Read: India Ranks Sixth Country in the World for Highest Cyber Attacks on Pharma Firms

The YouTube Charts include trending lists, top songs, artists and music videos.

YouTube Charts are also available within YouTube Music, including “Top 100” most played songs and “Top 100” music videos globally and locally and “Top 30 Trending” chart. (IANS)