Monday January 20, 2020

Social Media Propagating False Information On Vaccination

Education on vaccines in schools should be increased and improved.

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Social media marketing now represents a full-time job.

Negative messages about vaccines propagated on the social media are acting as the main barrier to vaccinations, a report from the UK-based charity Royal Society for Public Health (RSPH) has revealed.

The report, titled “Moving the Needle”, identified two in five (41 per cent) parents, saying they are often or sometimes exposed to negative messages about vaccines on social media.

This increased to as many as one in two (50 per cent) among parents with children under five years old.

Traditional media, on the other hand, continued to be influential, and was highlighted by healthcare professionals as impacting the public’s views on vaccines.

Brazil, cuban doctors
It suggested that efforts to limit health misinformation online and via social media should be increased, especially by social media platforms themselves. VOA

The fear of side effects of vaccines was found to be the primary reason for choosing not to vaccinate, while lack of confidence in the effectiveness of the vaccine was the key reason for parents choosing not to vaccinate their children against flu, the report said.

“Fear and misinformation about vaccines can cause significant damage to seemingly stable vaccination programmes,” said RSPH Chief Executive Shirley Cramer.

“With the dawn of social media, information – and misinformation – about vaccines can spread further and faster than ever before and this may, unfortunately, be advantageous for anti-vaccination groups,” Cramer added.

The report also called for social media platforms and the press to do more to combat “fake news” as millions of lives have been saved through vaccination, and side effects are rare.

Fake News, EU
With the dawn of social media, information – and misinformation – about vaccines can spread further and faster than ever before and this may, unfortunately, be advantageous for anti-vaccination groups,” Cramer added.. Flickr Common

It suggested that efforts to limit health misinformation online and via social media should be increased, especially by social media platforms themselves.

Education on vaccines in schools should be increased and improved.

Access to vaccinations must be improved and it should be offered in a more diverse range of locations, including high street pop-ups, utilising the wider public health workforce.

Also Read: Risk Of Heart Disease May Increase Due To Pregnancy: Study

The report is based on the findings of surveys of nearly 5,000 people across the UK on their awareness and attitudes towards vaccines, such as MMR, the flu jab and HPV.

They include 2,600 parents, 2,000 other adults and more than 200 healthcare professionals, such as nurses, pharmacists and general practitioners. (IANS)

Next Story

Four App Startups Sue Social Media Giant Facebook For Anti-Competitive Behaviour

The documents was obtained by NBC News and international journalistic partners

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Facebook replied to the lawsuit, saying it has no legal basis. Pixabay

Blaming Facebook of anti-competitive behaviour, four app startups have sued the social networking giant, alleging that it inappropriately revoked developer access to its platform in order to harm competitors.

The lawsuit, filed in the US District Court for the Northern District of California on Thursday, is based on more than 7,000 pages leaked last year “from an ongoing lawsuit brought by another defunct startup known as Six4Three, which made a short-lived app known as Pikinis”.

The documents was obtained by NBC News and international journalistic partners.

The documents showed that CEO Mark Zuckerberg and other Facebook officials used their market position to squeeze potential rivals and competitors from 2011 through 2015.

“This action seeks to halt the most brazen, willful anticompetitive scheme in a generation — a scheme that verges on final, irreparable completion as of the date of this Complaint,” the complaint alleged in the class-action lawsuit.

“Facebook stands today as a paragon of unbridled market power”, said the lawsuit filed by The lawsuit was filed by LikeBright, Lenddol, Cir.cl Inc and Beehive Biometric Inc.

Facebook
Blaming Facebook of anti-competitive behaviour, four app startups have sued the social networking giant, alleging that it inappropriately revoked developer access to its platform in order to harm competitors. Pixabay

Facebook replied to the lawsuit, saying it has no legal basis.

ALSO READ: “I feel that I still have to do a lot of work,” Says Veteran Writer-Lyricist Javed Akhtar

“We operate in a competitive environment where people and advertisers have many choices. In the current environment, where plaintiffs’ attorneys see financial opportunities, claims like this aren’t unexpected but they are without merit,” a company spokesperson was quoted as saying. (IANS)