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Study reveals than Sensational Tweets are more popular than substantive Content

Analyzing tweets sent before, during and after the US Presidential elections, a study has shown Twitter has become more of a tabloid these days

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New York, Feb 20, 2017: Sensational tweets have more staying power than substantive posts on the microblogging platform Twitter, says a study.

In other words, posts about provocative topics are retweeted more by users, thereby making Twitter appear more like a tabloid than a substantive discussion forum for a casual user, the study suggests.

 The findings are based on analysis of tweets sent before, during and after the Republican primary debates leading up to the 2016 US presidential election.

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“Whereas during the debate tweets focused on a mix of substantive topics, the tweets that had the longest staying power after the debates were those that focused on the more sensationalist news events, often through pictures and videos,” said the study by researchers from University of Pennsylvania and Columbia University in the US.

“As such, a user coming to Twitter after the debate was over would have encountered a different topical and emotional landscape than one who had been following the site in real-time, one more closely resembling a tabloid than a substantive discussion forum,” the study said.

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The study found that entertaining or sensational posts wash out more substantive tweets overtime, The Daily Pennsylvanian reported on Monday.

Twitter has a greater impact on political discourse than other social mediaplatforms because Twitter users often see content from people they do not know, one of the study authors Ron Berman from The Wharton School, University of Pennsylvania, was quoted as saying.

Twitter users can search using a hashtag or trending topic to see public tweets from a diverse population of users. (IANS)

 

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Twitter CEO Jack Dorsey Under Fire For Myanmar Tweets

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: 'Smash Brahminical Patriarchy'

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Twitter on a smartphone device. Pixabay

Twitter chief executive Jack Dorsey, who faces a lawsuit for hurting Hindu sentiments during his visit to India in November, now faces criticism for promoting Myanmar as a tourist destination despite widespread allegations of human rights abuses in the country.

In a series of tweets, Dorsey said he had travelled to northern Myanmar in November for a meditation retreat.

“The people are full of joy and the food is amazing,” he said, before encouraging his four million followers to visit.

This led to widespread criticism of the Twitter chief, some accused him of ignoring the plight of the Muslim Rohingya minority.

In 2017, Myanmar’s military launched a violent crackdown after Rohingya militants carried out attacks on several police posts. Thousands of people were killed, and human rights organisations said the army has burned land and committed arbitrary killings and rape.

“Writing what is effectively a free tourism advert for them at this time is reprehensible,” one Twitter user wrote in response to Dorsey’s tweets.

Twitter CEO Jack Dorsey.
Twitter CEO Jack Dorsey.

“The tone-deafness here is… wow,” another user said. “This is an extremely irresponsible recommendation,” yet another reads. “Does he pay no attention to the news and the outcry on his own platform?”

The military crackdown had also sparked an exodus of more than 700,000 Rohingyas who have since fled to neighbouring Bangladesh to escape the violence and the destruction of their homes.

The UN has described the operation as a “textbook example of ethnic cleansing” and says senior Myanmar officials should be investigated and tried for genocide.

Mohammed Jamjoom, an Al Jazeera correspondent, who has interviewed Rohingya refugees, said he was left “utterly speechless” by Dorsey’s tweets.

Also Read- Wintertime Ice Growth in Arctic Sea Slows Long-Term Decline: NASA

Dorsey is yet to respond to the criticism, but earlier said he would track the responses to his tweets.

A court in Rajasthan on December 1, asked the police to file a First Information Report against Dorsey for hurting the sentiments of the Brahmin community by posing for a picture holding an anti-Brahmin message.

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: ‘Smash Brahminical Patriarchy’. (IANS)