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By Aishwarya Jain
According to the World Happiness Report 2021 which was released by the UN Sustainable Development Solutions Network, Finland was once again crowned as the world's happiest country. India has been ranked 139 out of 149 countries in the list of UN World Happiness Report 2021. To make society happy, firstly it is really important to spread awareness on how it is okay to relax, chill and take a break. People tend to normalise overworking, which is so wrong. Of Course, we need a job to live and sustain ourselves but you shouldn't be working yourself to death, and the fact that this is seen as normal is really worrying. You spend more hours at work than you do awake at home, so if those hours are drenched in misery then sadness basically becomes the norm. A study from Gallup (2017) found that happier employees were more engaged, which resulted in improved customer relationships, and a 20 percent increase in sales.
Also, lowering down the crime level would act as a major factor towards a happy society. People who witness crimes, or come across evidence of a crime in their local area, can suffer anxiety and may feel demoralised or powerless. We should also teach them to stop judging people by materialistic things and accept everyone with all their flaws. Media plays an important role in making society happy because they have the power of reaching out to billions of people and helping them out through a solution-based approach.
Media plays an important role in making society happy because they have the power of reaching out to billions of people and helping them out through a solution-based approach. | Photo by Dave Goudreau on Unsplash
As per Aishwarya Jain, the Founder of IM Happiness, a social community that works to increase awareness of mental well-being, "Every great leader always talks about building a happier society from Chanakya to J.R.D. Tata. As J.R.D Tata said, "I do not want India to be an economic superpower. I want India to be a happy country". Happiness makes good things happen. It actually promotes positive outcomes. It's high time corporates start taking importance of mental well-being like it's happening around the world. Last week, Nike became the latest company to close its offices for a week to give employees a mental health break. That's after LinkedIn, Bumble, and Hootsuite have all shut down their offices for a week this year to address mental health. I think the global revolution of happiness has started."
Our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive. Yet in today's world, we ironically sacrifice happiness for success only to lower our brain's success rate . When we are happy -- when our mindset and mood are positive -- we are smarter, more motivated, and thus more successful. Happiness is the centre, and success revolves around it. IM Happiness is a community that believes happiness is a skill to be enhanced by training and practice. The team works day and night to help the sufferers get rid of their mental chaos and teach them the skill of being optimistic and happy in every situation, either favourable or adverse. They work on the aim of the United Nations Goals of promoting good health and well-being and have worked closely with the organisation. The team is utilizing the power of Science and Spirituality in achieving this aim.
IM Happiness is initiating a new campaign, 'Hello Happiness'. | Photo by Dylan Sauerwein on Unsplash
IM Happiness is initiating a new campaign, 'Hello Happiness'. The campaign unites 30+ celebrities from across the country to have a surprise conversation with selected people in India. Ranveer Brar, Daniel Weber, Masoom Minawala Mehta and Ash King are some of the celebrities who will be a part of this campaign. With this campaign, the community wants to help people deal with their emotions and to motivate them. The campaign is free of cost and the nominee just has to register, wherein the unique algorithm will connect the nominee with a celebrity or other mentors on a call according to their keywords.
The community is trying to bring a change but it is the society's accumulative effort to spread awareness and to make oneself happy. We should try to start small and it will eventually make a great difference because a better society allows us to lead a better life.
(Article originally published on IANS by N. Lothungbeni Humtsoe) (IANS/ MBI)
Keyowrds: Happiness, society, IM happiness, campaign, India, community
By Yulia Vekilyan
The market of push notifications is not new. As marketers have been using it for several years already, its effectiveness has gone down. According to the Accengage 2018 report, opt-in rates for app push notifications on Android are 91.1%, and on IOS the number goes down to 43.9%. Moreover, Clevertap reports that an average US smartphone receives 46 push notifications per day. These statistics raise the following question: how to make push notifications them less annoying and more effective? Here are 5 tips that can help you run a successful web push notifications campaign for your business.
- Get subscribers.
You need to gain a substantial subscriber base for your push campaign to be effective. Announce to your social media followers and your mailing list that you are launching push notifications feature on your website. Next time they visit your website, there is a probability that they will allow the push notifications, which will be a start for your list of subscribers.
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2. Identify and track key marketing metrics.
Based on your marketing strategy, choose your key marketing metrics to keep track of during your campaign. Many push notifications platforms have a dashboard with statistics. For example, SmartPush has an interactive dashboard with all key performance statistics and other data. Besides, it provides reports on campaign delivery and performance.
3. Schedule your messages.
Imagine you visit a site for the first time. You have no idea what it is about or what product it is offering. You don’t want to be bombarded with messages asking you to subscribe to notifications of a random company, right? As a website owner, always consider when push notifications will be time for your visitors. Besides, you can also customize notification settings by country and time zones.
There are many options for scheduling, depending on the message. You can set up your opt-in notification to appear after your user has browsed your website for a while. The visitor may also decline the opt-in message, but don’t worry. There are other opportunities to change the situation. Discounts and sales can also be attractive for potential subscribers or leads.
4. Customize your push notifications.
Push notification services allow you to create custom segments. Customize the messages according to different segments.
- a) Make them visually appealing, add visuals and icons.
- b) Prepare several titles to see which one works better.
- c) Make your text concise and to the point.
- Make your message attractive to your audience.
Spark an emotional response. Based on your target market and segments, compose your message in a way that will attract your visitors. Additionally, consider your notification within your overall marketing strategy and make sure it fits. Use a clear call-to-action so that users know what to do.
Pro Tip: Don’t spam.
Send only meaningful messages. Remember that your subscribers are only a few clicks away from unsubscribing if they get annoyed because of spam notifications.
(Disclaimer: The article is sponsored and hence, promotes some commercial links.)
Bollywood debutante and former beauty queen Manushi Chillar joins squash ace Dipika Pallikal and 24-year-old boxing prodigy Nikhat Zareen to raise awareness on equality. Manushi feels it is imperative to tell girls to overcome psychological barriers and feel positive about their bodies.
“I’m delighted to be a part of a campaign that aims at propelling women to break barriers and shatter glass ceilings. What I loved about the initiative is that this is essentially a platform to inspire women to be more confident, self-assured and ambitious. I relate to this a lot because it is imperative for us to tell girls to overcome psychological barriers and feel positive about their bodies and celebrate their achievements to foster a really positive attitude towards life.”
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The campaign, titled Make A Move, is aimed at inspiring young girls across India to dream big. The campaign will uncover stories of women around the world who go through great lengths to ensure movement remains part of their lives, despite physical, cultural, or psychological barriers. The campaign has roped in young achievers to spearhead the initiative.
Manushi is all set to step into Bollywood with the Akshay Kumar-starrer “Prithviraj”, based on the life of Prithviraj Chauhan. The film is directed by Dr. Chandraprakash Dwivedi, who helmed the television series “Chanakya” and the period drama “Pinjar” in the past. (IANS/KR)
National beauty pageant Diadem Miss India and Mrs. India Legacy focussed on women empowerment and spreading awareness about menstrual hygiene with the launch of its campaign #Masiksatya.
“Diadem comes with a social message and this year also we wanted to highlight the importance of menstrual hygiene. Not only this, with the help of our social welfare partner Signature Global, we had organized medical camps for 1,000 workers before the show. It is an overwhelming feeling to know that girls across India believe in social development and want to join hands with us in this social cause,” says its founder and Director Amisha Choudhary.
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Nikita Jagdev was crowned Diadem Miss India 2020 while Priyanka Juneja won the title of Mrs. India Legacy 2020 title at the grand finale recently held in Delhi NCR. The event was choreographed by Mumbai-based choreographer Khizar Hussain. The jury included Filmmaker and Music Producer Badraan Singh, International film producer Dr. Mike Berry, Rita Gangwani, grooming expert and pageant coach who trained Miss World Manushi Chillar and Miss Deaf World, Vidisha Baliyan, among others.
Choudhary added: “I am delighted to share that we have successfully completed our third season of National Beauty Pageant Diadem Miss and Mrs. India Legacy 2020. All the contestants have been absolutely amazing and empowering and each year. I congratulate all the winners and I am sure we will all be able to bring a good change towards society together.” (IANS)