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By- Sunidhi Beeliya
Blogging has lately become a popular tool for building a positive online influence through legible content. As many young graduates are plunging on the startup bandwagon, it's evident that becoming an entrepreneur excites them more than choosing to work for someone else. The enormous inspiring stories of various multi-million businesses that started off as a blog initially, add up to their ambitions. Blogging helps drive traffic, promotes your content and offerings, and helps to instill trust among your target audience. Moreover, blogging is one of the most economical and effective ways to start sharing your ideas with people. Although good content writing skills are essential for starting your own blog, knowledge of marketing your content to the right audience is what helps you turn it into a business. So, if you are a budding blogger and are willing to increase your reach, here are a few marketing tips that would not let your blogging efforts go in vain!
1.Search and target keywords - Readers majorly consume content through search engines. Targeting top keywords and formulating your content around the same is essential for your blog to be seen, consumed, and shared. Set your content goals and expectations, understand different types of keywords, your audience's taste, your competitors' habits, things to avoid, and create a keyword research strategy. Regardless of the industry and niche that your blog is focused on, you must know about different keyword research tools and techniques, competitor keywords, keyword gaps, long-tail keywords, buyer keywords, related keywords, and low competition keywords. Strategic keyword research helps attract the interested audience, increases conversion, gives you an insight into market trends, helps in prioritising time and resources, and helps your blog to rank better.
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2.Leverage social media platforms - Unless you own a full-fledged website, opting for paid marketing alternatives might feel heavy on your pockets. Thus, social media is a vivid, free-of-cost, powerful, and highly engaging choice to reach out to your audience. To leverage the power of social media, it is imperative to not only share your blog on Facebook, LinkedIn, Twitter, Instagram, and other social media platforms, but to also create and optimise socially shareable content. Link your blog with social media posts and use relevant, intriguing, unique captions, and visually appealing images. You can use free tools to create infographics, GIFs, illustrations, and graphics. Integrate social media buttons on your blog, automate content sharing on social media, produce and share blog posts consistently, set an optimal time for posting based on your audiences' activity, and use relevant hashtags to ensure maximum reach.
Blogging helps with marketing with audience Photo by Fikret Tozak on Unsplash
3.Network with experts in your niche - Building meaningful relationships with experts in your niche gives you an opportunity to learn from more experienced and skilled content creators. Use your networking skills as a blog marketing tool by searching and connecting with influencers in your niche, mentioning industry experts in your blog posts, inviting people to write on your blog, hosting thought leaders in your niche through webinars or podcasts, and co-hosting with renowned brands in your industry. Building fruitful relationships will gradually help you to get mentions, tags, redirected audiences from other platforms, valuable insights and facts about your niche, business advice from experts, and would ultimately build the credibility of your content. You will be able to connect with a larger audience and have a good share of voice in the highly competitive market.
Also read: Essential Marketing Tactics For Any Start-Up
A pro tip: Learn professional marketing strategies through specialisation courses
For your blog marketing tactics to be on spot, honing in-demand marketing skills is important. While good communication, content writing, creativity, language, and editing skills are prerequisites for starting a blog and could be developed over time through constant practise, learning blog marketing skills on your own could be a hard nut to crack. Online specialisations are specifically designed to help beginners start their careers in the field of their choice. You can opt for a digital marketing specialisation which will not only boost your blogging and marketing skills but will also help you become an expert in content, email, and social media marketing. You can learn to create your own blog, publish posts, and use Google Analytics to track your blog performance. Concepts like SEO, Google Ads, ORM, social listening, marketing automation, strategic planning, and growth hacking, are also covered in the specialisations. Add on perks include continuous practice and assessment sessions, industry recognised certificates, and 1:1 Career Planning Sessions with industry experts that help you build professional knowledge and have a credible presence in the market.
Courtesy: Internshala Trainings (training.internshala.com) - e-learning platform to learn new-age skills from Internshala
Keywords: Blogging, Content writing, Networking, Social Media, Marketing
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The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
All online businesses should be applying at least some form of digital strategy to their online business. Digital marketing strategy is often neglected by many businesses, sometimes because it is simply not understood. Ultimately though, there are 5 key marketing techniques that all online businesses should be using, regardless of the nature of the product or service being offered.
The 5 digital marketing best practices techniques this article will be covering are email marketing, content writing, paid ads, search engine optimization and social media. Many organizations do use at least one of these tactics, however many fail to effectively apply all 5 to their businesses practices.
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Email marketing, as the name implies, involves contacting your company's target audience through email. Although it may sound relatively simple, getting email marketing right can be a difficult task. Many businesses use this technique but fail to do so successfully, for example, it can be easy to come across as spam which may push potential customers away.
The best way to achieve effective email marketing is to reach out to your target audience at the right time, focusing on those with buying intent. One statistic that demonstrates the importance of email marketing is that '59% of consumers say that email marketing influences their purchase decisions. This shows that when done effectively, it can drive sales and shorten a customer's journey to conversion. This makes email marketing a great method to drive traffic to your website through a variety of calls to action that encourage the audience to visit your website.
Tip: The best segment to target is those who abandoned carts at checkout. According to Our Digital Team, a specialist digital marketing agency, they have noted over their 25 years in the industry that this customer segment is the most likely to convert as a result of email marketing.
ALSO READ: The Gaming Market In India
Next on our list of 5 marketing techniques is content writing. Although this may have you wondering where on earth to start, it is much easier than you think. We suggest starting a blog on your page to practice your writing skills. Ultimately, content is the lifeblood of any marketing campaign as it can be applied to all digital practices as everything requires some form of text, whether that be outreach, PR, or social media marketing.
Digital marketing strategy is often neglected by many businesses, sometimes because it is simply not understood.UnsplashUnsplash
Paid advertising is available in a variety of forms and its the best marketing technique if your business is looking to achieve short term goals and earn quick results. It is cost effective, particularly as much of paid advertising relies upon a pay per click approach. This makes it flexible to suit the budget of your company, maximizing your return on investment. It is a great way to increase your conversion rate and revenue.
Another incredibly important and cost effective strategy for your business is search engine optimization, otherwise known as SEO. The purpose of SEO is to increase your sites ranking on search engine results to drive traffic to your site, which in turn increases sales. SEO is an organic form of marketing and involves increasing the visibility of your site by making it SEO friendly for google and other search engines. SEO helps to build authority and trust of your website, crucial for any online business.
Our 5th and final marketing practice for any digital business is social media advertising. This is due to the fact that it's cost effective and is a great way to create a two way conversation between you and your target audience. There are a multitude of benefits of social media marketing which include an increase in brand awareness and recognition of your business, increase conversion rates and customer loyalty and it helps to improve SEO factors too.
Disclaimer: (This article is sponsored and includes some commercial links)
By Yulia Vekilyan
The market of push notifications is not new. As marketers have been using it for several years already, its effectiveness has gone down. According to the Accengage 2018 report, opt-in rates for app push notifications on Android are 91.1%, and on IOS the number goes down to 43.9%. Moreover, Clevertap reports that an average US smartphone receives 46 push notifications per day. These statistics raise the following question: how to make push notifications them less annoying and more effective? Here are 5 tips that can help you run a successful web push notifications campaign for your business.
- Get subscribers.
You need to gain a substantial subscriber base for your push campaign to be effective. Announce to your social media followers and your mailing list that you are launching push notifications feature on your website. Next time they visit your website, there is a probability that they will allow the push notifications, which will be a start for your list of subscribers.
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2. Identify and track key marketing metrics.
Based on your marketing strategy, choose your key marketing metrics to keep track of during your campaign. Many push notifications platforms have a dashboard with statistics. For example, SmartPush has an interactive dashboard with all key performance statistics and other data. Besides, it provides reports on campaign delivery and performance.
3. Schedule your messages.
Imagine you visit a site for the first time. You have no idea what it is about or what product it is offering. You don’t want to be bombarded with messages asking you to subscribe to notifications of a random company, right? As a website owner, always consider when push notifications will be time for your visitors. Besides, you can also customize notification settings by country and time zones.
There are many options for scheduling, depending on the message. You can set up your opt-in notification to appear after your user has browsed your website for a while. The visitor may also decline the opt-in message, but don’t worry. There are other opportunities to change the situation. Discounts and sales can also be attractive for potential subscribers or leads.
4. Customize your push notifications.
Push notification services allow you to create custom segments. Customize the messages according to different segments.
- a) Make them visually appealing, add visuals and icons.
- b) Prepare several titles to see which one works better.
- c) Make your text concise and to the point.
- Make your message attractive to your audience.
Spark an emotional response. Based on your target market and segments, compose your message in a way that will attract your visitors. Additionally, consider your notification within your overall marketing strategy and make sure it fits. Use a clear call-to-action so that users know what to do.
Pro Tip: Don’t spam.
Send only meaningful messages. Remember that your subscribers are only a few clicks away from unsubscribing if they get annoyed because of spam notifications.
(Disclaimer: The article is sponsored and hence, promotes some commercial links.)