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Go vocal for local.

India is a country rich in culture and heritage. It's full of festivities, varied landscapes and beautiful people. The Indian festivals have been an integral part of our lives from time immemorial when they were celebrated for various reasons, such as celebrating the harvest season or honouring one's ancestors. And now, with India becoming a growing market for SMEs (small-to-medium enterprises), these celebrations are giving them opportunities to create jobs and earn more revenue too.

Festivals are boon to SMEs
It is observed during major festivals like Diwali, Navratri, Eid, etc, there is a significant rise in demand for various products like idols, decorations, jewellery items, home artefacts, among other items, which leads to increased production by SME players. Traditional women's garments are now being replaced with high-end fashion wear at the time of festivals. Artists are being employed by these players to design them according to the changing trend.
Diwali, which is one of the most popular Indian festivals celebrated during October or November every year, provides employment to about 4 million people who work in the industry. Apart from this, there are jobs like making lotus lamps that require intricate handwork skills which can be done by only trained artisans.

lit candles on the festival of diwali Diwali, celebrated during October or November every year, provides employment to about 4 million people who work in the industry. | Photo by Udayaditya Barua on Unsplash

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