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Go vocal for local.

India is a country rich in culture and heritage. It's full of festivities, varied landscapes and beautiful people. The Indian festivals have been an integral part of our lives from time immemorial when they were celebrated for various reasons, such as celebrating the harvest season or honouring one's ancestors. And now, with India becoming a growing market for SMEs (small-to-medium enterprises), these celebrations are giving them opportunities to create jobs and earn more revenue too.

Festivals are boon to SMEs
It is observed during major festivals like Diwali, Navratri, Eid, etc, there is a significant rise in demand for various products like idols, decorations, jewellery items, home artefacts, among other items, which leads to increased production by SME players. Traditional women's garments are now being replaced with high-end fashion wear at the time of festivals. Artists are being employed by these players to design them according to the changing trend.
Diwali, which is one of the most popular Indian festivals celebrated during October or November every year, provides employment to about 4 million people who work in the industry. Apart from this, there are jobs like making lotus lamps that require intricate handwork skills which can be done by only trained artisans.

lit candles on the festival of diwali Diwali, celebrated during October or November every year, provides employment to about 4 million people who work in the industry. | Photo by Udayaditya Barua on Unsplash

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Wikimedia Commons

Voters in a queue at a polling booth to cast their vote, in Delhi Assembly Election-2008, on November 29, 2008.

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Prime Minister Narendra Modi returned with a thumping majority for his party in 2019 on the strength of his government's performance in the first tenure. The Indian voter has an astute sense of judgment when it comes to evaluating the ruling dispensation and responds upfront in appreciating good work or signaling disapproval of whatever seemed to be against the interests of the people at large. Prime Minister Modi arrived on the national scene in 2014 on his own merits as the people were looking forward to replacing a rule that symbolized unchecked corruption and weak governance -- Modi rode on the promise of personal integrity and strong administration and fulfilled that adequately in the first spell of his government. The opposition forces did not inspire confidence -- they seemed to be criticizing the regime on everything -- and the political will Prime Minister showed in dealing with a hostile Pakistan on the national security front as well as the popular outreach schemes his government launched after assuming power, contributed to the bigger victory of Modi's leadership in 2019.

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Find and analyze the reasons for Modi's popularity in the United States. Pixabay

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Since the turn of the twenty-first century the burgeoning US-India partnership, which has enjoyed steady progress and has touched on areas as diverse as climate change, defense, and space exploration. Thus, an analysis of their role and attitudes has an important influence on both the American and Indian policymakers besides the US-India relations.

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