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With the festive season on in full swing, iconic brand Johnnie Walker, is all set to re-energize the country's after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink, among others to perform live across iconic community spaces in India.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. The brand's goal is drive social regeneration in India and bring back the vibe of socializing through local music artists and reignite the trade, driving social culture by executing the live events with Covid measures in place and a limited capacity audience capacity.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. | Photo by Vishnu R Nair on Unsplash
Prior to the world going into lockdown, the after-hour culture in India bloomed at celebrated community hubs, that eventually became a safe-haven for individuals, a place where they found their sense of self-expression and belonging, that fuelled progress. This community was driven through the culture of live music and enthralling performances that created their very own vibe, a vibe that built extraordinary, forever-lasting relationships. Through #ReVibeTheNight, one can reconnect with this community bringing music curated by artists who have a history of captivating crowds with their one-of-a-kind live experiences. Catch the gigs and live performances for artists in these venues/cities for the live performances.
(Artiicle originally published on IANSlife) (IANS/ MBI)
Keywords: johnnie walker, social, #revibethenight, performances, community, artists, culture, festivity, begin
One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.
The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.
As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities. | Photo by Annie Spratt on Unsplash
Speaking on the recent report, Kamini Sawhney, Director, Museum of Art & Photography (MAP), said, "MAP is focused on changing the notion of a museum in India, by enabling more relevant and inclusive programming, both online and in our space in Bengaluru. The audience research commissioned by MAP, and conducted by the ReReeti Foundation, provides valuable, and actionable insights which we hope will help museums across the country better understand their consumer base, improve decision making and deepen social impact." As much as 62.3 per cent college students and 47.6 per cent professionals/homemakers perceive culture as anthropological and sociological. Music was the most popular cultural event likely to be attended, followed by heritage tours and plays/comedy shows for Indian audiences.
Over 70 per cent of college students visit museums with family and friends; working professionals, homemakers and senior citizens also predominantly visit with groups/ spouses (indicating a need to focus on increased group programming/facilitation). As much as 68 per cent of people were optimistic about going outdoors for activities and events in 2021. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.(IANS/MBI)
Keywords: Art, Culture, India, Museum, Music
Britney Spears is opening up about her fears regarding life after her 13-year conservatorship comes to its expected end. In a lengthy Instagram post on Friday, the pop star poured out her apprehensions and said she was concerned that her life will return to the paparazzi frenzy that it was before and any mistakes will make headlines. The post, quoted by Variety.com, said: "I'll just be honest and say I've waited so long to be free from the situation I'm in … and now that it's here I'm scared to do anything because I'm afraid I'll make a mistake."
Britney continued: "For so many years I was always told if I succeeded at things, it could end … and it never did!!! I worked so hard but now that it's here and getting closer and closer to ending I'm very happy but there's a lot of things that scare me." In September, Britney's father, Jamie Spears, was suspended from her conservatorship, signaling that a termination of the arrangement was highly likely. Another hearing has been set for November 12 to determine if that will happen. (IANS/ MBI)
Keywords: succeeded, britney spears, conservatorship, paparazzi
Late television star Sidharth Shukla and his rumoured girlfriend Shehnaaz Gill's unreleased and unfinished music video has been titled 'Adhura'. A tweet from the official handle of music label Saregama read: "Ek Adhura Gaana Ek Adhuri Kahani #Adhura.... coming soon.
The tweet also featured a poster, which features a burning candle. The poster reads: "Ek Adhura gaana, ek adhuri kahani...a Sidnaaz song. Releasing soon." 'Adhura' is a tribute to the memory of the late actor. The song will feature Shehnaaz and Sidharth and will have footage from the last time the popular pair shot together for the music video of the song earlier this year. Shreya Ghoshal and Arko have composed the music for the song.
'Adhura' will release on Saregama Music's YouTube channel and all major music streaming platforms on October 21. Known for his work in shows such as 'Babul Ka Aangann Chootey Na', 'Dil Se Dil Tak' and 'Balika Vadhu', Sidharth, who came out as the winner of 'Bigg Boss 13', died aged 40 after suffering a massive cardiac arrest on September 2, 2021. He is survived by his mother Rita Shukla and two sisters. (IANS/ MBI)
Keywords: sidharth, shehnaaz, adhura, saregama, unreleased, song