Wednesday December 19, 2018

Tea Story! Why Tea is India’s most loved Brewed Beverage

India is one of the largest producers of tea and over 70% of tea in the world is consumed in India alone

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Tea. Image source: az-teas.com
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  • Over 70% of tea in the world is consumed in India alone
  • The northeast areas like Assam prefer Sah, Ronga Sah (red tea without milk) and northern Hindi speaking areas prefer Masala chai (spiced tea) or Kadak chai (strong and well brewed tea)
  • It is known that tea was cultivated in northeastern India much before the British began commercializing it in India

Tea has emerged as the most liked beverage in India. Tea or chai is easily found outside our homes. There is hardly any street where you don’t find a tea stall. Tea sellers are popularly called chai walas. Tea has become a crucial part in the life of every Indian. Unlike the British cup of tea, tea leaves are not steeped separately they are instead boiled along with water and milk and sugar are added.

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Over 70% of tea in the world is consumed in India alone. India is also one of the largest producers of tea. Areas like Assam and Darjeeling exclusively grow tea along with Tamil Nadu and Kerala. These tea growing estates have made it to the international tea market. There are many variations of tea in India.

Different types of Tea in India. Image source: www.everydayhealth.com
Different types of Tea in India. Image source: www.everydayhealth.com

The northeast areas like Assam prefer Sah, Ronga Sah (red tea without milk) and northern Hindi speaking areas prefer Masala chai (spiced tea) or Kadak chai (strong and well brewed tea). ‘Malai Maar Ke’ is another variation where a gallop of fat cream is added to the tea.

Tea stall Tamil Nadu, India Image: Wikimedia Commons
Tea stall in Tamil Nadu, India
Image: Wikimedia Commons

It is mostly taken along with breakfast or just after waking up calling it ‘bed tea’. The guests are most served with hot tea along with snacks. Ginger is a popular ingredient in tea which improves the taste and also possess numerous health benefits.

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Tea plantations were set up in India during 1830s by the British, their main purpose was to export tea to Britain. Tea drinking from the modern prospective started during 1980s when the British organization, Indian Tea Association started making efforts to popularize tea among Indians. They organized promotional campaigns in several cities and towns. Home demonstrations were provided and factories were encouraged to provide the workers with a tea break.

A number of tea stalls were also set up. When Railway stations were being made, small tea stalls were set up there as well. The English Brooke Bond tea company also distributed tea samples in the country. By the end of 1990s, Indians had developed a great liking towards tea and the tea consumption increased steadily.

Woman plucking tea in a tea plantation of Assam Source: Wikimedia Commons
Woman plucking tea in a tea plantation of Assam
Source: Wikimedia Commons

Indian tea is different from tea in other parts of the world as it contains more of milk and also other immunizers like cinnamon, ginger or Tulsi leaves (mainly in winters). Tea is known to be very good for health. It is known that tea was cultivated in northeastern India much before the British began commercializing it in India.

by Shubhi Mangla, an intern at NewsGram. Twitter @shubhi_mangla

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  • Shubhi Mangla

    Almost every Indian’s starts with a cup of tea. Its modern variations like green tea, black tea and ice tea are also popular among the youth

  • Vrushali Mahajan

    The first thing an Indian offers is tea. Not only does it refresh your mind, but also teas like tulsi tea, green tea, ginger tea had medicinal properties which is very good for one’s health.

  • devika todi

    the beverage has become an integral part of Indian lifestyle. it is sometimes hard to imagine that tea originates from china, not India!

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  • Shubhi Mangla

    Almost every Indian’s starts with a cup of tea. Its modern variations like green tea, black tea and ice tea are also popular among the youth

  • Vrushali Mahajan

    The first thing an Indian offers is tea. Not only does it refresh your mind, but also teas like tulsi tea, green tea, ginger tea had medicinal properties which is very good for one’s health.

  • devika todi

    the beverage has become an integral part of Indian lifestyle. it is sometimes hard to imagine that tea originates from china, not India!

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10 Media Outlets From India Selected For YouTube Funding

Other projects look at the sustainability of news organisations, including work on new business models and programmes to support a healthy news ecosystem

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10 Indian media outlets among 87 selected for YouTube funding. Pixabay

Ten media outlets from India have been selected for receiving YouTube innovation funding as part of the Google News Initiative (GNI) to help newsrooms and publishers strengthen their online video capabilities and experiment with new formats for video journalism.

These 10 news organisations – Asianet News Media and Entertainment Pvt. Ltd., Bharatiya Digital Party (BhaDiPa), FACTLY, Gaon Connection, India Today Group, Live Data Visualisation Pvt. Ltd., NDTV, NYOOOZ, ShepHertz and Video Volunteers — are among the 87 selected from 23 countries.

“Today’s announcement reinforces our commitment to supporting a strong future for news video,” Timothy Katz, Director of News Partnerships, YouTube, said in a blog post on Tuesday.

“Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation,” Katz added.

YouTube is rolling out a new service "YouTube Music" on May 22 to seperate the music and film components on the Google-owned video-sharing platform.
YouTube. Pixabay

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news.

Many of the projects selected for the innovation funding are focused on expanding newsroom video operations and trying out new ways of reporting news through video — from reaching younger audiences online to exploring live and fact-checking formats.

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Other projects look at the sustainability of news organisations, including work on new business models and programmes to support a healthy news ecosystem.

“Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings,” Katz added. (IANS)