Saturday May 25, 2019

Tea Story! Why Tea is India’s most loved Brewed Beverage

India is one of the largest producers of tea and over 70% of tea in the world is consumed in India alone

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Tea. Image source: az-teas.com
  • Over 70% of tea in the world is consumed in India alone
  • The northeast areas like Assam prefer Sah, Ronga Sah (red tea without milk) and northern Hindi speaking areas prefer Masala chai (spiced tea) or Kadak chai (strong and well brewed tea)
  • It is known that tea was cultivated in northeastern India much before the British began commercializing it in India

Tea has emerged as the most liked beverage in India. Tea or chai is easily found outside our homes. There is hardly any street where you don’t find a tea stall. Tea sellers are popularly called chai walas. Tea has become a crucial part in the life of every Indian. Unlike the British cup of tea, tea leaves are not steeped separately they are instead boiled along with water and milk and sugar are added.

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Over 70% of tea in the world is consumed in India alone. India is also one of the largest producers of tea. Areas like Assam and Darjeeling exclusively grow tea along with Tamil Nadu and Kerala. These tea growing estates have made it to the international tea market. There are many variations of tea in India.

Different types of Tea in India. Image source: www.everydayhealth.com
Different types of Tea in India. Image source: www.everydayhealth.com

The northeast areas like Assam prefer Sah, Ronga Sah (red tea without milk) and northern Hindi speaking areas prefer Masala chai (spiced tea) or Kadak chai (strong and well brewed tea). ‘Malai Maar Ke’ is another variation where a gallop of fat cream is added to the tea.

Tea stall Tamil Nadu, India Image: Wikimedia Commons
Tea stall in Tamil Nadu, India
Image: Wikimedia Commons

It is mostly taken along with breakfast or just after waking up calling it ‘bed tea’. The guests are most served with hot tea along with snacks. Ginger is a popular ingredient in tea which improves the taste and also possess numerous health benefits.

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Tea plantations were set up in India during 1830s by the British, their main purpose was to export tea to Britain. Tea drinking from the modern prospective started during 1980s when the British organization, Indian Tea Association started making efforts to popularize tea among Indians. They organized promotional campaigns in several cities and towns. Home demonstrations were provided and factories were encouraged to provide the workers with a tea break.

A number of tea stalls were also set up. When Railway stations were being made, small tea stalls were set up there as well. The English Brooke Bond tea company also distributed tea samples in the country. By the end of 1990s, Indians had developed a great liking towards tea and the tea consumption increased steadily.

Woman plucking tea in a tea plantation of Assam Source: Wikimedia Commons
Woman plucking tea in a tea plantation of Assam
Source: Wikimedia Commons

Indian tea is different from tea in other parts of the world as it contains more of milk and also other immunizers like cinnamon, ginger or Tulsi leaves (mainly in winters). Tea is known to be very good for health. It is known that tea was cultivated in northeastern India much before the British began commercializing it in India.

by Shubhi Mangla, an intern at NewsGram. Twitter @shubhi_mangla

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  • Shubhi Mangla

    Almost every Indian’s starts with a cup of tea. Its modern variations like green tea, black tea and ice tea are also popular among the youth

  • Vrushali Mahajan

    The first thing an Indian offers is tea. Not only does it refresh your mind, but also teas like tulsi tea, green tea, ginger tea had medicinal properties which is very good for one’s health.

  • devika todi

    the beverage has become an integral part of Indian lifestyle. it is sometimes hard to imagine that tea originates from china, not India!

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India PC Market Shrinks 8% in Q1, HP Sells Most

Dell Inc retained the second position with a 25.9 per cent market share with a YoY growth of 2.2 per cent

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HP India
HP unveils 65-inch gaming display with soundbar at CES 2019. Flickr

With a market share of 28.1 per cent in the first quarter of 2019, HP Inc maintained its leadership position in the Indian personal computing (PC) market, which shrunk for the third straight quarter, the International Data Corporation (IDC) said on Thursday.

The market witnessed a year-on-year (YoY) drop of 8.3 per cent with shipments reaching 2.15 million units in the first quarter of 2019, said the report.

Despite maintaining its leadership position in the market, HP Inc saw a 9.7 per cent YoY decline, mainly due to consumer segment that shrunk 21.3 per cent over the first quarter of last year.

Dell Inc retained the second position with a 25.9 per cent market share with a YoY growth of 2.2 per cent and a quarter-on-quarter (QoQ) growth of 26.7 per cent.

HP
HP. (IANS)

Lenovo remained at third position with a market share of 25.2 per cent in Q1 of 2019 in India traditional PC market, observing a 6.2 per cent YoY growth and a 29.2 per cent sequential growth.

The India PC market remained weak outside big commercial deals due to weak consumer demand, high inventory from previous quarters and supply issues for Intel chips, IDC said.

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The notebook category contributing 61.4 per cent of the India PC market shipments witnessed a 9.8 per cent YoY decline. Within notebooks, ultra-slim category, with a 25.3 per cent share of the market, grew 86.5 per cent.

“Spending towards ultra-slim notebooks is increasing due to factors like improved mobility due to thinness of the product and enhanced aesthetics,” Bharath Shenoy, Market Analyst, PCs, IDC India, said in a statement. (IANS)