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The Plight Of Kashmir’s Pandits

The Global Kashmiri Pandit Diaspora said a memorandum signed by thousands of Kashmiri Pandits has been addressed to Prime Minister Narendra Modi

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Kashmiri Pandits
Plight of Kashmiri Pandits continues: Community members. Flickr

Dozens of Kashmiri Pandits on Friday paid homage to civilians, Army men and their community members killed since 1989 and said the plight of Pandits still continues.

For 28 years, the Kashmiri Pandit community has been observing September 14 as ‘Martyrs’ Day-Balidan Diwas’ at B.K. Ganjoo memorial park in Central Delhi.

United Kingdom-based activist Shafalica Bhan Kotwal who has been fighting for the rights of the Kashmiri Pandits, said: “There is no major change in the lives of Kashmir Pandits, their plight still continues despite Bharatiya Janata Party being in power.

Kashmiri pandits
Kashmir. Pixabay

“Most of them were thrown out of their homes. They are living in pathetic conditions in shelter homes with no basic facilities.”

She said the community was once accustomed to living in minus 17 degrees Celsius. “Their families are now living in the hostile Jammu weather,” she added.

The son of Kasmiri Pandits’ leader Tika Lal Taploo, Ashutosh Taploo, was at the meeting. He said: “My father was killed not just because he was a Pandit..because he was looked as the Hindu community leader.”

Kashmiri Pandits
Kashmiri Hindus protest renaming of Shankaracharya Hill. Flickr

Taploo said his father was the first Pandit to have fallen to terrorist bullets in the Valley.

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“Till today no government has brought any major change in Pandits’ lives, the atrocities we experienced and psychological trauma we suffered is fresh” he said.

In a statement calling for justice to “victims of terrorism,” the Global Kashmiri Pandit Diaspora said a memorandum signed by thousands of Kashmiri Pandits has been addressed to Prime Minister Narendra Modi and submitted to Union Minister Hansraj Ahir. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)